University Business Communication Strategies Report Analysis

This report examines the critical role of effective business communication within multinational organizations. It addresses the challenges faced by a company struggling with its communication patterns, impacting employee management. The report highlights successful organizations like Zappos, Google, and Facebook, showcasing their effective communication methods that foster employee engagement and productivity. Key strategies for improvement are proposed, including open communication, inclusive networks, cultural adaptation, and the use of multiple communication channels, including social media. The report emphasizes the importance of clear and consistent messaging across all departments to enhance efficiency and build stronger employee relationships. The analysis underscores how effective communication can drive organizational success and employee satisfaction, while ineffective communication can lead to misunderstandings and a breakdown of trust, potentially hindering strategic goals. The report provides valuable insights into how companies can improve their communication strategies for a more engaged and productive workforce.

Running head: EFFECTIVE BUSINESS COMMUNICATION
Effective Business Communication
Name of the Student
Name of the University
Author Note

1EFFECTIVE BUSINESS COMMUNICATION
Executive Summary
This report deals with the company that has been provided in the case study, which operates on a
multinational level and caters to a million customers on a global manner. The company faces
problem in its communication pattern, which is causing a problem in handling the employees in
an efficient manner. The report contains examples of successful organizations that have effective
methods of communication, which has helped the companies in keeping the employees
motivated and engaged within the line of production. The strategies have also been provided,
which will help the company that is provided in the case study to maintain a healthy pattern of
communication with the employees.

2EFFECTIVE BUSINESS COMMUNICATION
The communication needs to be effective in nature in any organization, as it helps in
building the morale of the employees and engages them in a better way within the organization.
Failing in doing so might increase the chances of hampering the relationship with the employees,
as it may lead to misunderstandings and breaking of trust within the organization. Ineffective
communication may lead to the failure of the strategies that the company wants to adopt within
its organizational culture (Jin, Liu & Austin, 2014).
Successful organizations
Multinational organizations like Zappos who are renowned for their business of selling
shoes on the internet have a better culture within the company, as the employees who are newly
hired within the organization has to undergo a training period following which the employees are
offered $2000 if they quit the job during the training period. This helps the company in engaging
the employees within the system in a better manner. The budget of the company is made in a
way that will help in building up the team and promote culture within the organization. the
communication within the organization is flat in nature, which helps the employees in interacting
with the managers in a better manner (Cardon & Marshall, 2015).
The organizational culture within Zappos helps the employees to be happy and remain
committed towards the work so that it helps them in increasing their level of productivity.
Another famous organization, Google also has an effective pattern of communication
within the organization. The employees are provided with free trips and financial bonuses that
help them in being engaged within the organization. The headquarters of the organization is
designed in such a way so that it can house the departments in different parts. This helps the

3EFFECTIVE BUSINESS COMMUNICATION
employees of the departments to interact in a better manner with their colleagues, which helps in
producing better quality of products and services (Eisenberg, Goodall Jr & Trethewey, 2013).
Facebook as well have a proper pattern of communication within their organization that
helps the employees in communicating openly with the managers and the senior management,
which helps in the growth and provides learning benefits to the employees. The company has
different conference rooms in various buildings, which helps the employees in communicating in
a free manner. The company promotes a organizational culture that is flatter in nature so that it
helps in promoting equality among the employees (Austin & Pinkleton, 2015).
Strategies that needs to be adopted by the company
The strategies that the company needs to adopt in the given case study that will help in
communicating in a better way within the organization are that they need to maintain an open
communication method so that the employees can provide better feedbacks and ideas to the
managers. This will help the company in achieving success at all their endeavors (Tourish,
2014).
The inclusive network of communication strategy helps the employees to feel that they
are part of the decision body, which will help in affecting the daily activities of the employees.
The organization does not need to maintain a secretive type of communication pattern that may
involve the top management, which results in the loss of opportunities that may build up within
the organization. The involvement of the employees will play a crucial factor that will affect the
success and the satisfaction of the employees (Christensen & Cornelissen, 2013).
The organization needs to develop the cultural communication so that it can help in help
in achieving the results within the organization. Since, the organization deals with international

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and local clients, the company deals with lot of employees. The communication pattern within
the organization needs to be diverse so that the employees can communicate with each other in a
better manner. This will help the company in achieving the results, as the employees will be able
to serve better within the organization (Cornelissen & Cornelissen, 2017).
The organization needs to adopt multiple channels so that the messages of the
organization can be transferred in an efficient manner, which will help in transferring the
messages effectively. The effective channels of communication that the company might use to
transmit the messages are the conversations that can be held with the employees on a face-to-
face manner along with the interaction that needs to be conducted via phone calls and faxes
(Ulmer, Sellnow & Seeger, 2013).
The organization needs to communicate the messages to all the departments so that it can
help the employees in getting important information about the delivery or receiving the products
from other departments. The employees will be able to get prior information about the delivery
package, which will help in increasing the efficiency of the employees so that the goods or the
products can be delivered by the company in an appropriate manner (Mishra, Boynton & Mishra,
2014).
These methods of communication can help the company in building better relationship
with the employees so that they can work in an efficient manner and stay committed towards the
organization. The company needs to adopt the social media in their communication method so
that it can help in delivering the messages in a better manner to the employees and the customers
may also gain knowledge about the products and services that are being offered by the company
(Pedersen, 2017).

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