The essay 'Mastering Business Pitches: Strategies for Success in Media Start-Ups' investigates effective pitching techniques necessary for securing venture funding within accelerator settings. It explores the interplay between preparedness and cognitive legitimacy as primary antecedents of success, drawing insights from Tse (2014) on negotiation dynamics in Asian fashion marketing. The discussion integrates perspectives on entrepreneurship education and critical pedagogies, referencing Fletcher's work (2018), highlighting how alternative pathways to traditional media can enhance female representation. Furthermore, the essay examines cognitive and communication competencies as outlined by Ivanitskaya et al. (2006) in health information literacy. Salamzadeh and Markovic (2018) provide a case study on shortening learning curves for start-ups in accelerators, emphasizing practical applications of media richness in organizational contexts. The essay concludes with recommendations for refining pitching techniques through the integration of theoretical insights and real-world practices.