Analyzing Communication Barriers and Strategies for Business Growth

This report analyzes the impact of culture on organizational goals, emphasizing intercultural and cross-cultural communication. It discusses how communication and negotiation are crucial for adapting to changes, especially when expanding into new markets like Sri Lanka. The report identifies communication barriers such as language differences, cultural disparities, and status hierarchies, using the example of a travel and tourism company, 'Fairy Tale,' opening a resort in Sri Lanka. It outlines strategies to overcome these barriers, including using plain language and providing employee training. The report highlights the importance of effective communication in fostering consumer self-interest and achieving business objectives, particularly in overcoming challenges related to terrorism and attracting tourists. It also refers to academic sources for further reading on the subject.

Business Communication
Challenges and barriers for effective communication
Communication is one of most important for an organization but while exchanging opinions and
views some kind of barriers appear that are as follows:
In case of Fairy tale travel and tourism they aimed to open a resort in Sri Lanka which suffer from
terrorist attack but lot of possibilities to grab opportunities to enchant consumers. But fairy tale
faces some barriers that are as follow
Language:
While expanding in different nation organization faces language barriers due to people
come from various backgrounds. In case of Fairy tale while deal in Sri Lanka they face language
problem.
Cultural difference:
While deal in other nation as fairy tale aimed to open a resort in market of Sri Lanka they
face cultural difference between people.
Status barrier:
Status barriers is one of the important factor that have to evaluate while entering into new
market. That kind of difference exist due to the difference in organizational hierarchy in which
employees have difficulty in communicating in up or down management or corporate hierarchy. In
context of fairy tale that aimed to operate in Sri Lanka that recently suffer from terrorist attack but
due to interest of tourist to visit that place that organization aimed to open a resort here. To remove
communication barrier by understand and relate their employee base that helps to share their views
and ideas in effective manner.
It is very much important to overcome from communication barriers that are as follows:
Use plain language:
To overcome from language barrier organization, have to use plain language that everyone can
understand in easy way. In context of Fairy tale that aimed to operate in sri Lanka market which suffers
from terrorist attack so they have to use language that commonly understand by everyone.
Provide classes to employees:
The another way to overcome from communication barrier that provide lectures to people that
come from different backgrounds about works and procedures and resolve conflict in peaceful man ner so
that coordination should be maintained. In context of fairy tale they provide teaching to employees so that
they can give their best.
Strategies to overcome communication barriers
Culture impacts a lot on organizational goals and objectives by categorized in intercultural and cross
cultural that can be compared by cultural characteristics. Intra cultural negotiation come in individual and
in different culture. In context of fairy tale, they communicate and deals in various kinds of cultures that
helps in coordinate and accord with changes that come in organization while expand in competitive world.
In context of Fairy tale, they by communicating with staff members and negotiate with them in positive
manner to reap out important results by changes that come while open a resort in sri Lanka market.
Culture impacts not only on behavior of an employee but also their working pattern that impacts on giving
delighted experience to potential buyers of services. So by communicating and negotiation they can
develop self-interest of their consumers.References
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the communication of
business strategies: An experimental evaluation. International Journal of Business Communication.
52(2). pp.164-187.
Awareness of cultural influences on communication