University Name: Effective Communication During Organizational Crises

This report explores crucial communication strategies for organizations during crisis periods. It begins by identifying key stakeholders and the importance of analyzing issues to set effective goals, as illustrated by a graphic representation. The report emphasizes the role of effective verbal communication in conveying messages and highlights the significance of adapting communication strategies during a crisis. It further examines the processes of mitigating issues within internal communication and how to address them through a systematic approach. The report also differentiates between top-down and bottom-up communication approaches, emphasizing their roles in maintaining focus and fostering collaboration among employees. Finally, it highlights the importance of time management, meeting deadlines, and strategic planning to improve individual and organizational performance during crises, referencing relevant literature to support the findings.

Running head: COMMUNICATION
COMMUNICATION
Name of the Student
Name of the University
Author Note

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Figure 1: Identifying the stakeholders
The graphic helps in making a logical deduction of the problems and approach accordingly.
Analyzing the issues and then making a set of goals is necessary for betterment of the situation.
On the other hand, in presentation, it is going to help in making a systematic approach to have a
better impact on the issues that are related to the internal communication process. During the
period of crisis, considering these kinds of steps is something essential for better results (Booth,
2015).
The graphic tells about the steps associated with stakeholder identification, assessing risk, setting
goals and many other things that have a direct relation with the internal communication process
during crisis period.

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Figure 2: Effective verbal communication
The crisis period in an organization is evident and in some context, it is going to arise as well. in
the long run this is seen that issues associated with the communication process hindered the
developmental phase of a company. The image helps in identifying the importance of verbal
communication and with the help of that, a better state of message conveying can be seen as
well. The process helps in internal communication betterment, which is essential in a crisis
period. During presentation, the image will be very important, as the verbal communication is
important as well.
The graphic has a detailed idea of what are the necessities of verbal communication and it also
tells about what are the most important aspects of the communication process. Verbal
communication is a major factor in crisis period and hence the picture is related to the topic.

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Figure 3: Gathering facts
The graphic is a diagrammatic representation of the issues that are faced in a company and how
those can be mitigated. It is also important to have an idea of what are the necessities that a
system needs to follow in order to make amendments in the system. In the presentation process,
the image is going to help in presenting the procedures of making the changes in issue
mitigation.
The main topic is related to the issues being faced in the internal communication process in the
corporation in crisis period and here it can be seen that the entire process of mitigating an issue
has been detailed in a proper manner. This makes the entire process more effective when it is
related to communication betterment.

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Figure 4: The top down approach communication
In times of crises, focus is the crucial thing employees should maintain, and can only be
generated when there is constant support and connectivity from the higher authorities. Every
organization has an approach; the above figure is a pictorial representation of the two basic
approaches top down approach and bottom up approach. In case of the top down approach, the
direction in achieving the goals and objectives are focused, and it considerably helps in
improving performance, as tasks are allocated according to the expertise and prior consultation,
to avoid any inconveniences. On the other hand, bottom up approach, instigates to take risks and
be connected to the higher authorities, this approach gives a personal space to the employees to
develop on their performances (Butler et al., 2015). These two approaches can be very beneficial
in times of crises, as these two approaches create a collaborative workforce with no pressure of

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hierarchy, this is implemented to meet challenges and acquire competitive advantage from the
company.
Figure 5: Time management
The picture is chosen because this is the most important factor the company must adhere
to is the management of time. Meeting deadlines make every individual sharp at work, while
handling multiple problems together, this sometimes creates a pressure, but handling the pressure
is another important attribute of an individual to survive in an organization and contribute well to
help the company develop (Rong, Shi & Guo, 2015). The picture depicts the hand of a person,
where time management includes meeting deadlines, completing tasks, planning strategy, and
sorting out the priorities. Time can be management only when there is a strategy and the
priorities are chalked out. These two elements can help in a larger extent to complete task within
time especially during crises. Time management is necessary because in the recent time, there is

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ever-changing demand and advancements that the company must adapt, and there is numerous
competitors trying to achieve the same goals and competitive advantage. A company efficient in
meeting deadlines can improve individual performance collectively boosting up the overall
development of the company, and keeping the company at par with their competitors.

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References
Booth, S. A. (2015). Crisis management strategy: Competition and change in modern
enterprises. Routledge.
Butler, J. R. A., Wise, R. M., Skewes, T. D., Bohensky, E. L., Peterson, N., Suadnya, W., ... &
Bou, N. (2015). Integrating top-down and bottom-up adaptation planning to build adaptive
capacity: a structured learning approach. Coastal Management, 43(4), 346-364.
Rong, K., Wu, J., Shi, Y., & Guo, L. (2015). Nurturing business ecosystems for growth in a
foreign market: Incubating, identifying and integrating stakeholders. Journal of International
Management, 21(4), 293-308.