Effective Communication Practices within Hilton and Other Hotels

This report provides a comprehensive overview of organizational communication, focusing on its various forms, principles, and practical applications within the hospitality sector, specifically examining the practices of Hilton Hotels. The report begins by defining communication and its importance, highlighting the significance of effective communication for organizational success and the potential negative impacts of ineffective communication. It then delves into different forms of organizational communication, including formal, informal, and written communication, explaining their purposes and applications. The report further explores the principles of effective communication, emphasizing the importance of understanding the audience and considering the business context. The analysis extends to comparing Hilton's communication practices with those of other hotels, such as Marriott, evaluating aspects like relatability, active listening, responsiveness, adaptability, documentation, and customization of communication styles. The report concludes by summarizing the key findings and emphasizing the critical role of effective communication in achieving organizational goals and overcoming communication barriers.

Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
LO 4.................................................................................................................................................2
LO 5 ................................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1

INTRODUCTION
Communication can be sated as free flow of emotions, ides, information and knowledge
in order to create mutual understanding. It is important because through this exchange of idea
take place in an organization which can be used for growth and success in the market. Ineffective
communication creates conflicts and confusion which leads to unproductive outcomes in the cut
throat competitive world. Hilton was founded by Conrad Hilton in the year 1919. It is American
multinational hospitality organization across the globe. This report covers purpose and principles
of various forms of organizational communications. However, effective communications
principles are applied to enrich practice in order to best outcomes in the market. Additionally,
examine communication practices of Hilton and others (Berkenkotter and Huckin, 2016).
LO 1
According to Smriti Chand, 2018, communication can be sated as formal organizational
structure and the position of sender and receiver (About organizational communication, 2018.). It
is carried out in various forms like, written, oral, horizontal, downward communication etc.
Every organization has its own forms of communication channels in order to exchange ideas and
thoughts. Transparent and clear two way communication is mandatory so that gaols can be
achieved on time. Large and multinational organization uses formal communication in their
working premises. The distinguished forms of organizational communication are explained as
follows:
Formal communication: Hilton should carry out formal communication in their
hospitality sector so that accurate and clear information is delivered to the employees. It raises
productivity level in an organization due to which profits can be gained at a large scale. This is
effective to use in a company as it enrich the overall efficiency of the business associates.
Purpose of formal communication: It's main purpose is to provide order, achieve goals
and convey instructions of the company by the means of pre-determined rules and regulations. In
this case all the formal communications like memos, letters and reports are permanently recorded
so it can be helpful in future decision making (Habermas, 2015).
Informal communication: It can be sated as free from all sorts of formalities and mostly
carried out with friends, relatives, family members etc. many times people at executive level in
Hilton Group can use informal communication so that employees can easily share their problems
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with the management. Through this information which is for general interest can be easily
transferred which is not possible in case of official channels.
Purpose of in- formal communication: Informal communications main motive is to
create solidarity, integrity and unity in order to boost their morale value. For this verbal and
gestural ways are used to convey messages like, unofficial discussion, spontaneous suggestion
and advices, personal gossip, facial expressions etc.
Written communication: Hilton can use written communication aspects in their
organization so that trust and faith can be build among reader and writer (McCroskey, 2015). In
an organization when effective written communication is carried out then it assist to identify
problems, arrive solutions and define goals. In this case Hilton executives should write memo in
clear form so that employees can easily understand and can implement it without any confusion.
Purpose of written communication: The main motive of written communication is to
build strong relationships by conveying messages. As well as creates permanent record, defines
the brand, established loyal and trustworthy relations and also offers ease of distribution. In an
business associates when effective written communication takes place then this helps to
determine solutions for set goals.
LO 4
The various principles of effective communication to uplift practices are explained as follows:
Understand your audience: It is very important to better understand the audience with
whom he/she is talking. While communicating try to examine the mental status of the people
like, how much time does other person has, want to listen you, interest level, enlightened etc. By
doing so, effective communication between two or more person can take place (Hovland and
Lumsdaine, 2017). Before communicating measure the person you are going to communicate
like is it a collaborator, superior party or competitor so that accordingly discussion can be done.
Effective communication occurs when you understand your audience and try to communicate
according to his/ her interest level.
Remember the business context: While communicating with the other person remember
the business context so that effective communication can take place. In an organization when
when such the discussion is based on business context so try to communicate in business context
so that some better outcomes can be achieved and a healthy discussion can be carried forward.
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Effective communication helps to build strong relations between the two parties as well as better
information and knowledge exchanged (McChesney, 2015).
LO 5
The examination of communication practices of Hilton an others are discussed as follows:
Basis Hilton Hotel Marriott Hotel
Be relatable To be relatable is more
carried out in Hilton group so
that smooth functioning of the
business can be carried out.
Marriott prefer more of in
relatable practices so that
employees can easily share
their problems with the firm.
Actively listening The leader of the organization
is a good listener which leads
to positive results in the
market.
The top management of the
Marriott is more ion providing
orders to the staff members.
Due to which effective
employees are leaving the
company.
Respond on time The management of the hotel
respond to the queries on
immediate basis due to which
positive image is created in the
eyes of the customers as well
as in
The manger of this hotel first
examine the problem then take
decisions due to which it deals
many times and minor
problem become huge.
Adopt readily to an situation Hilton group is more adoptable
to the changing environment
and are able to capture more
customers by meeting their
emerging needs of the
customers.
Marriott takes time to adopt to
the frequent changes due to
which organization is not able
to build less profits.
Write everything down This organization write down
the demand and preferences of
Here, in this case business
associates does not record the
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the customers and later on uses
them for their customers. By
doing so emotional bonding is
build among them for longer
time duration.
preferences of the customers
and try their own ways to fulfil
their emerging needs. By this
process innovative ideas is
generated and positive image
is framed in the eyes of the
customers.
Customize communication
style for each employee
For every small and big
organization top level
management uses customize
communication style for their
each staff members. As every
individual is unique in their
own way same way
communication style used for
them is different.
Marriott is using the same
customize communication
style for every staff members.
Which leads to mis-
understanding and reduces
productivity level at a rapid
scale (Lindlof and Taylor,
2017).
CONCLUSION
From the above it can be concluded that effective communication should be carried out in
an organization so that best outcomes can be achieved. Company faces many barriers while
communicating effectively with other person. Due to which conflicts occurred and chaos take
place at a large scale in the cut throat competitive world. Moreover, various tactics were
developed to overcome the barriers of communication in order to raise profitability ratio. Here,
cultural differences are examined so that communication and negotiation can be improved
respectively.
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5

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REFERENCES
Books and journals
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Habermas, J., 2015. Communication and the Evolution of Society. John Wiley & Sons.
Hovland, C. I. and Lumsdaine, A. A., 2017. Experiments on mass communication (Vol. 4976).
Princeton University Press.
Lindlof, T. R. and Taylor, B. C., 2017. Qualitative communication research methods. Sage
publications.
McChesney, R. W., 2015. Rich media, poor democracy: Communication politics in dubious
times. New Press, The.
McCroskey, J. C., 2015. An introduction to rhetorical communication. Routledge.
McNair, B., 2017. An introduction to political communication. Routledge.
Mehrabian, A., 2017. Nonverbal communication. Routledge.
Samovar, L. A., McDaniel, E. R., Porter, R.E. and Roy, C. S., 2015. Communication between
cultures. Nelson Education.
Van Eemeren, F. H . and Grootendorst, R., 2016. Argumentation, communication, and fallacies:
A pragma-dialectical perspective. Routledge.
Online
About organizational communication. 2018. http://www.yourarticlelibrary.com/business-
communication/essential-types-of-organizational-communication-with-diagram/25812