This report delves into the significance of communication within the context of a marketing manager's role, focusing on a case study at British Airways. Utilizing Driscoll's Model of Reflection, the report examines the author's experiences in managing a team of 20, highlighting challenges in team dynamics, conflicts, and the strategies employed to foster effective communication and achieve organizational goals. The analysis explores the impact of communication on team performance, conflict resolution, and leadership effectiveness. The report concludes with a reflection on the author's personal and professional growth, emphasizing the importance of communication, team building, and conflict resolution for future success in marketing management. References to relevant academic literature are included to support the analysis and findings.
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