Communication in Morrisons: Models, Barriers, and Technological Impact

This report provides a comprehensive analysis of communication strategies employed by Morrisons, a major UK supermarket chain. It explores various communication models, including the Lasswell and Shannon Weaver models, and examines the different types of communication systems utilized within the organization. The report delves into the use of technology to facilitate communication, highlighting the importance of networking, internet, and wireless communication. It also identifies and discusses common barriers to effective communication, such as a lack of transparency, communication style differences, and cultural differences. By examining these aspects, the report offers insights into how Morrisons manages and strives to improve its internal and external communication processes to achieve its business objectives and maintain a positive working environment. The report concludes with a meta-analysis that emphasizes the critical role of effective communication in achieving organizational goals and the importance of addressing communication barriers for overall success.