Effective Communication in Business: Task 1 & 2 Report Analysis

This report provides an overview of communication skills in a business context, covering various communication models such as linear, Lasswell's, Aristotle's, transactional, and interactive models. It explores different communication methods, including verbal, non-verbal, written, visual, and electronic communication. The report also addresses the importance of making communication effective through strategies like open meetings and creating a receptive atmosphere. The conclusion emphasizes the significance of utilizing appropriate tools and techniques for delivering messages correctly within a company setting. References to relevant literature are also included to support the findings and analysis presented in the report.

Communication Skills for
Business
(TASK 1 & 2)

Table of Content
• Introduction
• Communication models and system used in business
• Communication method and technology
• Making communication effective
• Conclusion
• References

Introduction
Communication is said to be a process that is used for transferring
and delivering message between a sender and a receiver. Thus, it is
a two way procedure and it can be through verbal or non-verbal to
establish a relationship.

Communication models and system used in
business
Model is considered as an idea or thought through which one can
frame and design a process for evaluating conclusion.
Linear Model: It is determined as the simplest one way
communicating model in which message is directly transferred
from sender to receiver. Feedback concept is not included in this
kind of model therefore, the only work that is to be is to receive
message by the receiver.

Various models that are included in Linear
model
Lasswell's Communication Model: This model is also know as
action model and it was developed by Harold D. Laswell in the
year 1948. It is considered as most influential communication
model . Therefore, it is divided into 5 components i.e. who(this
includes communicator, sender and source of message), says
what(content of message), in which channel(medium of media), to
whom(audience or receiver), with what effect(in this feedback of
receiver is send to sender).

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Aristotle's Model of Communication: This model is best known
for oral communication and it is primarily divided into 5
elements that are Speaker(he/she plays an important role in
communicating with other person), Speech(through this medium
an individual can deliver his/her message), Occasion(this
involves situations and targeted customers), Audience(they are
considered as an passive listeners) and lastly, Effect(it seems
whether a person is influenced by the message or not).

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Transactional Model: In this, both sender and receiver plays an
important role and they are equally important. Along with this, it
includes non-verbal feedbacks such as body gestures and language
and many more.

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Interactive Model: This kind of model is also known as
convergence model and it is same as transactional model as it
includes two way communication process. But mainly, it is used
for new media for example: internet. Under this, people cam give
their views or respond to mass communication through videos,
news etc.,

Communication method and technology
In modern terms, there are different kinds of communicating
methods that one can use for interacting with one another. But
basically, there are various kinds of methods through which an
individual can communicate and i.e. verbal, non-verbal and written
communication etc. and these are used for both internal and
external audiences.

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Verbal Communication: This includes usage of words which can
be optimised for delivering right message to correct person.
Mainly in this, oral communication takes place and for this an
individual uses simple language.
Non-Verbal Communication: It is not important that information
is delivered only through verbal thus, other than this, that
includes wordless message is considered in non-verbal
communication.

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Written Communication: This is an effective process that cannot
be avoided at workplace as entire documentation is done through
this and consist of paper, pen, mails and electronic documentation.
Visual Communication: This is another kind of communication
process and it is done by showing visuals in terms of colour,
graphic design, drawing etc.
Electronic Communication: In recent times this is considered as
an effective tool for communicating as it helps most of the
companies in connecting with each other.

Making communication effective
As there are many ways through which a person can have
effective communication with one another. The biggest
advantage of this is that it helps an individual in establishing a
better communication with one another.