CFPBUS004 Business Communication: Practices, Barriers, Strategies

This report provides an analysis of communication practices within organizations, focusing on the principles of effective communication, common barriers, and strategies for improvement. It explores the role of communication in employee engagement, customer satisfaction, and public perception. The report also discusses the importance of clarity, brevity, simplicity, and feedback in organizational communication. Furthermore, it examines how interdepartmental cooperation and addressing communication barriers such as language, attitudes, and physical disabilities can enhance organizational performance. The analysis includes insights into the strengths and weaknesses of communication practices and offers recommendations for implementing strategies to overcome identified barriers, emphasizing the importance of active listening and clear communication.

RUNNING HEAD: COMMUNICATION PRACTICES 0
Communication Practices

COMMUNICATION PRACTICES 1
Contents
Assessment-1........................................................................................................................................2
Assessment-2........................................................................................................................................2
Literature Review..............................................................................................................................2
Analysis and Discussions....................................................................................................................3
Task-1................................................................................................................................................3
Task-2................................................................................................................................................4
Task-3................................................................................................................................................5
Conclusions............................................................................................................................................6
Bibliography...........................................................................................................................................7

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Assessment-1

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Accompanying Notes Regarding Poster:-
The marketing director wants to promote the beach resorts which he has opened recently in
Shri Lanka. The resort has been opened for all the people with the ever shining experiences
of people and their journey. Effective communication is the part of promoting the resort and
finding the recent challenges and barriers to effective communications. There are various
barriers of communication as language, less understanding of the problem occurred and
culture of the people from where they belongs. There are various strategies that come along
with the way as effective listening, polite nature and more concern to enhance the practices.
The principle of effective communication starts with clarity of thoughts, identify the
objectives, Understanding the receiver, consistency, completeness, feedback and time are all
the required principles for communications (Rasel, 2019). There should be brevity of
promotion so people might impact more towards new promotion of the resort. Written and
oral communication helps a resort to develop the habits of interacting on the basis of people
who comes and visit the places.
The simple and structured presentation to clarify with the upmost timings to integrate the
widen concept of promotions. The Sunshine beach resort is beautiful place to live there for
some time and enjoy with all the benefits. There are various strategies to overcome the
barriers as planning whole situation is the first and foremost step and organising the steps that
promotes in better and suitable way. Listening is the habit that should be considered when

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speaker thoughts are to be identified. Be more empathetic to the situations that raise the
behaviour. There are different security measures which are to be taken with the promotion as
when people find secured system, they feel safe and come on regular basis. There are high
security standards in sunshine resort with monitoring and departures, mobile security system,
calling the police in emergencies and secured entrances which will include doors and
windows for better experiences. Culture influences and is inter connected with
communications of the people who interact with them. So, with the combination of all these,
there is a promotion of new beach resorts in Shri Lanka.
Assessment-2
Literature Review
Stephen P. Robbins (2001) stated that an organization is a combination of consciously
coordinated of social unit and that consists of two or more than two people, that functions on
relatively continuous basis to accomplish the common set of goals. They organize together to
achieve what we cannot achieve individually. Organizing starts with communication between
people to clearly understand the corporations, manufacturing with all the departments for
profit in the business.
Harington (2003) states that organization communication involves understanding with the
context can be defined as a communication process that symbols nature of the
communication differentiates it from other form of organisation behaviour. Verbal and non-
verbal communication skills have the effectiveness that takes slightly different view of people
with communication messages that are distorted to changed people (Suh, Harrington, &
Goodman, 2019).
Effective internal communication is mostly widespread process together with the
management to engage its employees and clearly states the objectives. Placed the
communication is a heart of every organisation process that arguing people to be interactive
with each other in organisation to succeed (Welch & Jackson, 2019).
Analysis and Discussions
Task-1
Organisational communication is a process of passing the information, thoughts and ideas
through one person to another and builds clear network of communications between them.
Communication purpose understands the information’s and transmitted through way of
messages in forms of written form or oral communications (Organization Communication,
2019). The main purpose is to develop effective communication practices in the
organisational developments as they impacts three core areas of developing attitudes in the
organisational as :-
 Employee engagements – It is willingly and enthusiastic methods to engage the well-
being of an employee and focuses on exclusively task at hand. With the devotion and
dedication, employee is engage in organisation for long period of time. The surest

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way to give employees is to explore communications with all of them. By exercising
different practices, employees feel valued in the workplace.
 Customer Satisfaction- It is a tool to satisfy the basic and particular needs of the
customers, it may be with the services or with the interactions within the
organisations. Customers are satisfied when they listen to the particular behaviour of
the people for their growth in the organisational.
 Public perceptions – The perception of the attitude of a person is a mix feeling of task
that is to be look for the people that are around you. The perceptions differ from
person to person and everyone reacts with situations differently.
The principles of organisation communication are the effective way to contribute to the
functions of the organisational to approach to the success factors. The communication is the
essence of society and the lives of human that people should engaged themselves with the
effective practices of communication in the organisation. There are various types of
communications that makes the way smoother and effective. The following are some of the
essential principles of effective organisational communication (Johnson, 2019).
 Principle of Clarity- The message should always perceive in a form and should be
clear to understand. There should be no noise and distortion as vague message may
be have negative impact on listener; it delays the attitude with wrong perception ideas
of others. This is the most effective way to be clearly listening and Cleary speaks
what you want to say.
 Principle of Brevity- Communication should be brief in order to understand the whole
scenario of the situations. It should be necessary and sufficient to understand the
matter. Repetitions and over explanations are always likely to destroy the comings
and importance of the message.
 Principles of Simplicity and Timeliness – The communication should be on time and
simple to clear the thoughts of the situations.
 Principle of Strategic use of Informal Organization- This is managed by people who
use informal practices in the organisation that complementary to formal communication
in the process.
 Principle of Feedback and alternatives – There should be provider of the feedback and
available alternatives to the particular situations in the organisation.
Oral and written communication has a principle objective to understand the way the
conceiver perceives the situations. Oral communication in the organisation is the most widely
used communication but now our ways written communication is most effective as there is an
evidence to that if something misleads happens. Written communication is a formal way of
expressing attitude to the particular situations in a legal form. There is an interchange of
opinions information is written or printed on the concise forms of organisational
communications. These are the principles that are focussed on the communication practices
that are followed in the organisational for achieving goals and targets (Communication,
2019).

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Task-2
The marketing director of the company that owns a chain has establishes the effective
practices of communication in his new organisation. The cooperation between the
departments is an effective way to illustrate the guidelines and principles in organisation
structure. The practices of such principles states the effective way to guides them apply
principles of effective communication to enhance practice better. The principles of effective
communication enhance the practice of the organisation which is stated before that the
principles are the relevant form of ideas in communication that helps to grow. The key
principle of every organisation should be interacting with other person or more number of
people in the groups (Key principles of business communication, 2019).
 Principle of clarity is the effective way to identify the department’s communication
strategies and they should be so clear to understand the perception of the other in the
new setup of the organisation. With the clarity, one can communicate in a better way
in big resorts of the company and achieve more goals.
 Simplicity in the organisation widens the perception goals and visions of the structure.
When principle of simplicity is being applied here, there is a chance of more people to
approach in a simplest form and that directly impacts the positivity in the
organisations.
 Brevity and concise form of organisation structure helps people to look more in the
field of styles and approaches with more ideas in the places.
These all will enhance the practices of the organisation in simple and most effective form that
translates the behaviours of listening to the person thinking and play more roles in coming to
this place. When employer communicates with the person and provides best services, there is
and contributions to the effective role in the organisation. Interdepartmental cooperation with
other person always influences the personality of and individuals and group goals. The
practices which can be used as visiting the manager first before you finalise the scheduled.
Remain as flexible as you can. Confront the people is the best way to deal situations, and
concentration should be on problem rather than creation of the reactions in the process (How
to Build Inter-Departmental Cooperation, 2019).
Collaborating between departments is simpler form as cooperating with other teams is
essential part of success and growth. It involves shared visions, depth understanding of
earning mutual respects in a particular field and achieves excellent business outcomes and
best services of customer experiences in new organisation like resorts. Provide context to the
things and the latest scenarios of the new opening of the resorts will have more power if the
communication will flow in a positive way. Cultivation of empathy as it will develops a sense
of curiosity to help and learn about each other and improves process to help others in an
effective ways. Development of common language should be adopted or say professionalism
in the attitude of language should be achieved to realise the importance of the people in the
organisation. It will facilitate the consistency in the communications for efficient way and
gives better ideas (Wong, 2019).

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Task-3
The communication practices that are being developed by an organisation and that results in
insights of an strengths and weakness , barriers in communication and the strategies to be
implemented to overcome them. Communication is the integral part of the organisation that
deals in most success in the organisation and the barriers to go negative in the organisation.
There are physical barriers that in the resorts are there, if there is an outdated technology is
used, then they have to suffer from the competitions from outside the organisation. Poor
lightning, temperatures and background noises can be the barriers in the new resorts. Some of
the barriers of effective communications are stated below (10 Barriers to Effective
Communication, 2019).
 Attitudes and Languages is the second barrier that is seen in the organisation as
people are nervous and having and different perception to learn languages and
attitudes of a person.
 Physical disabilities, non-verbal communications language differences, expectations,
cultural differences, lack of attention to the public, not resolving their issues concerns
with providing basic facilities or listening to them are all the barriers that are being
found in any organisations.
 The overcoming of these barriers will results in the practices of active listening, use of
simple languages, give constructive feedback to the client if they needed are all the
types to overcome the barriers of the organisations. Active listening is the overcoming
barrier as it helps the customer to listen to his problem and get solution for the same
to strengthen the relationships.
 Uses of simple languages and adaption of different languages should be so fair to
known about the consequences that can be easily understood. People are more and
often intimidated for the languages, and can admit that they don’t understood the
messages, so the message should be so clear and understandable to clear the
perceptions.
 Giving constructive feedback to the problems is the way to interact with customer
who are availing the best services at places like these. The speaker and listener should
achieve the participation of both and understand the consequences and way of
solving. The listen can provides feedback that how they likes the services and major
areas of improvement with the fair suggestions.
Conclusions
The report suggests that there is a promotion of the new resort with the basic requirements of
identifies the common challenges and barriers of effective communications. There is a
development of strategies that will overcome barriers of communication. Various ways are
being implemented for the effective and smooth communications. Though the awareness is
the most important and security measures are also taken by resort for effective management.
Principles are stated with the behaviour of patterns used to clarify the statements and be more
effective to communicate with the people. This helps management system to promote and
participate more in promoting and analysing the whole scenario. There is use of different

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practices of communication in the new resorts that is being deal with learning of new
practices and suggestions with feedback.

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