COMMUNICATION SKILLS FOR BUSINESS (Task 1): Models and Methods

This assignment provides a comprehensive overview of communication skills essential for business environments. It begins with an introduction to communication and its significance, followed by an exploration of various communication models used in business, including Aristotle's Persuasion Model, Newcomb's Inter-Personal Communication Model, and the Shannon and Weaver's Information Theory model. The assignment then delves into different communication methods and technologies, such as verbal, non-verbal, visual, and electronic communication, along with a comparison of formal and informal communication channels. It further discusses ways to make communication effective, emphasizing simplicity, clarity, and accuracy. The assignment concludes with a summary and a list of references.

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COMMUNICATION SKILLS FOR
BUSINESS
(TASK 1)

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COVERED CONTENT
 Introduction
 Communication Models and System Used in Business
 Communication Methods and Technology in Business
 Way of making communication Effective
 Conclusion
 References

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INTRODUCTION
The concept of communication can be defined as a term used to make
interaction with others. In business, various kinds of communication is
used to share information with people associated with company which is
helpful in conveying message in a concise manner. It is also helpful in
understanding opinion of others on a specific topic. Generally it is done
through verbal, non-verbal, oral or in written form which is useful in
getting feedback and perception of persons.

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Communication Models and System
Used in Business
It belongs to conceptual model which is helpful in understanding how systematically
function of business works. Model of communication is a set of variables which shows
the method of exchanging information between people who are association with a
company. There are various kinds of model are available in business, some of them are
explaining below:-
Aristotle's Persuasion Model- It is presented by a Greek Philosopher Aristotle, according
to this model, “ When an executive deliver information to various people in an
organisation then way of giving message is included in persuasion model.” It includes
three most important elements of process of communication in business which
includes Sender-Message-Receiver. Thus, it reflects one sided way of communication
so role of speaker looks neglected here.

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Continue...
Aristotle's Persuasion Model- It is presented by a Greek Philosopher Aristotle,
according to this model, “ When an executive deliver information to various people
in an organisation then way of giving message is included in persuasion model.” It
includes three most important elements of process of communication in business
which includes Sender-Message-Receiver. Thus, it reflects one sided way of
communication so role of speaker looks neglected here.

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Continue...
Newcomb's Inter-Personal Communication Model- This model is considered as one of
the simplest method in which three parties are involved in communication i.e. if
any two person wants to make a conversation with each other then they will depend
on third party rather than to talk directly. It was given by Newcomb and due to
dependence of third party, sender and receiver are not identified here.

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Shannon and Weaver's Information Theory model- In this model, process of
communication start from a sender who somehow convey message by
converting ideas or important information into it and send to receiver.
Further, this message transmit to others by a certain media. After then
perception of receivers send back to sender. In complete process, a
transmitter is used to convert whole information into perceivable signal so,
occurrence of noise may interrupt the whole procedure.

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Method of communication:-
Non-verbal communication- It includes actions, gestures or other forms of physical
appearance which is used to combine facial expression
Verbal communication skills- It is a way of sharing information among person at workplace
by using speech. It is necessary for employees in order to understand duties and role of
them in association so this type of communication should be in appropriate manner.
Visual communication skills- Since level of technology has been developed so far, so in this
section, information is shared by visual aids. This type of skill is useful in marketing
products or services of a company. It is a combination of both audio and video aids.
Electronic communication skills- This type of communication method is the most important
and beneficial used by all type of organisations working whether at small or large scale.
It provides various methods like email, instant messaging, text conversation, voicemail,
video conferencing and more. These sources are helpful in conveying a same message
to various people in an instant way.
Communication Methods and Technology in
Business

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Continue...
Basis for comparison Formal communication Informal communication
Meaning
It is done through pre-
defined channels as set
by enterprises in order to
convey a single message
to all. So, it increases the
overall performance and
efficiency of workers and
organisation too.
In this type of
communication, for
conveying a message
there is no need of
channels as it stretches in
all direction. It starts after
end of a formal
discussion.
Reliability Comparatively more Less
Speed Slow Fast

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Advantage It includes a systematic
flow of discussion so
secrecy is maintained in a
proper manner. But takes
more time due to long
chain of communication.
It is helpful for employees
in making a proper
discussion related to
specific problem so,
consumes less time. It is
also helpful in resolving
conflicts.
Disadvantage It is done only by a
specific medium of
channel so occurrence of
distortion can get happen.
This type of
communication can
spread rumours among
people at companies as
well as also unable in
maintaining secrecy.

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Way of making communication EffectiveWay of making communication Effective
Simple and short: This is most essential principle which states that whatever
message an employer needs to convey should be simple and short so that
people can easily understand entire concept.
Clarity: Information should be cleared and given in concise and systematic
manner so that interruption can be reduced.
Accuracy: It is also necessary for sender to provide whole content in an
accurate way so that wrong information cannot be passed.

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CONCLUSION
With this assignment, it has observed that communication is an
essential part within an organisation used to convey messages from
one person to another. It has been discussed about various types of
communication used in business for interaction with stakeholders as
per need of company.

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REFERENCES
Jackson, D., 2014. Testing a model of undergraduate
competence in employability skills and its implications
for stakeholders. Journal of Education and Work. 27(2).
pp.220-242.
Luthans, F. and Doh, J. P., 2018. International
management: Culture, strategy, and behavior. McGraw-
Hill.Silbiger, S., 2016. The 10-day MBA: a step-by-step
guide to mastering the skills taught in top business
schools. Hachette UK.

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Thank You!