Analyzing Management Communication Strategies at ABC Company: Report

This report analyzes the importance of communication within the workplace, using ABC Company as a case study. It emphasizes the critical role of communication in satisfying customer needs and providing excellent service. The report explores various communication strategies, including social media campaigns and customer education programs, to enhance customer engagement and satisfaction. It discusses the significance of listening to customers, providing inspiration and motivation to employees, and implementing effective communication strategies. Furthermore, the report addresses workplace communication issues like language barriers and personal issues. It also delves into different communication strategies such as open and result-driven communication. The report highlights the importance of consumer communication strategies and concludes with a discussion of how effective communication can drive the ABC Company to success.

Running head: MANAGEMENT COMMUNICATION
Management Communication
Name of the Student
Name of the University
Author Note

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Abstract
The purpose of writing the following paper is to discuss about the importance of communication
in the various workplaces. The company that has been chosen in this regard is the ABC
Company. The main aim of this company is to satisfy the needs of their customers and provide
them with the best services. The role of the communication at the workplaces is very important
indeed. The organization must focus on providing the best services through proper
communication with the customers. If they cannot communicate with the customers, they will
need to bring up some new innovative strategies that will cater to the purpose of communicating
with the customers. The customers can be contacted through the means of various social media
platforms and they should be able to know the likes and dislikes of the customers.
Some very important things have been discussed here as a part of the communication strategy.
The company will need to develop some ideas regarding the proper marketing of their products
and services. The company needs to develop some education drives and programs for the
customers that will help them to understand that the value of their products and services
properly. They will have to be very much active in the social media. This will benefit them
because the customers will be attracted to use their products once they feel ABC Company can
be able to satisfy their needs. All these things have been discussed in this paper.

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Table of Contents
Introduction......................................................................................................................................3
Communication at workplace..........................................................................................................3
Different communication strategies.................................................................................................5
Listening is important..................................................................................................................5
Inspiration and motivation...........................................................................................................5
Effectiveness of communication strategies at the workplace..........................................................6
Open communication...................................................................................................................6
Result driven communication......................................................................................................7
Consumer communication strategies...............................................................................................7
Social media campaigns..............................................................................................................7
Customer education.........................................................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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Introduction
Workplace communication is one of the most important things in the modern
organizational culture. It is very obvious that the absence of proper communication between the
employees and the customers will ruin the profits of the organization. The consumer behavior is
largely dependent on the communication between the employees and the customers. If the needs
of the customers are not satisfied this will lead to the less popularity of the organizations. The
customers want the best services on their behalf and it is the responsibility of the service
providers to provide the best products and services to the customers. The customers have to be
given the best services within the fixed time and this will bear a positive impact on the service
providers. The most essential thing in this context is the proper communication between the
employees and the customers. The service providers must be able to question the service
providers about their needs, likes and dislikes so that they can provide the customers with the
best services.
There are some specific tactics by which one can connect with the customers properly.
These tactics will have to be applied in order to get the best outcomes (Kumar and Reinartz
2012). The products and services will have to be sold to the customers in a way that the
customers should be attracted to use them. The use of social media is very much important in this
context because it is a very useful medium to get the hold of the minds of the customers.
Communication at workplace
The workplace communication has been regarded as one of the most important tools to
achieve more productivity and make more profits for the organizations (Kumar 2012). The
communication strategies will have to be applied by the employees and the concerned people at

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the managerial positions. The organizations will be able to operate more effectively and they will
work efficiently. The employees will get high on their morale and they will be more committed
once they experience the upliftment in their performance (Van Dooren, Bouckaert and Halligan
2015). The important information will have to be shared between the employees properly. It is
because the employees will need to convey the information to their higher authorities. All the
communication tools should interwork between each other. The faith of the consumers on one
particular service provider depends on the fact of how they should provide the best services to
them. The effect of a good leadership will bear a positive impact on the productivity of the
organization (Kumar 2012).
If an organizational leader cannot communicate with his team and an exceptional
leadership strategy will very effectively gear up all the employees indeed. The communication at
the workplace should be done properly and efficiently so that it will bring the best changes in
respect to the betterment of the organizations. There are some small strategies by which an
efficient leader will be able to motivate his entire team (Williams 2013). The communication
with the customers is a very important thing because the service providers are liable to provide
the best services to the customers only (Hollander 2013). Some important methods or strategies
of communication at the workplace are to send emails, meeting openly with the employees,
having one on one chat with the employees, use short power point presentations to attract the
attention of the employees. The employees can be communicated properly through training as
well. It is also very important to arouse the confidence within the minds of the employees
(Hollander 2013). They should encourage all the team members to work efficiently and bring the
best results for the organization indeed. They should set up good connections with the customers
and keep track of their likes and dislikes in a formidable way indeed.

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Issues related to workplace communication
There have been some definite issues that have been predominant in the workplace
communication. These are:-
Barriers of language
Language barriers are considered to be one of the most important issues in this context.
The cross-cultural elements come into play as many employees come from the opposite cultures
in the multicultural organizations. The employees will not be able to communicate with each
other in the same language. These different ethnic backgrounds will restrain the employees from
communicating properly. This is why the communication will slow down between the
employees.
Personal issues
The daily operations in the company will help the organization to grow properly. If the
employees let the personal issues come into their professional activities, it will surely disturb the
co-ordination between the employees. This will affect the growth of the organization. These
communication problems arising from the personal issues will also affect the scenario.
New joining
When some employees join a new company he or she cannot get accustomed with the
older employees properly. This will seriously affect the bonding between the employees. They
should be given training on how they can communicate with the other employees through
various mediums. If they cannot do it, they will face serious workplace communication problems
in the future.

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Different communication strategies
There are several communication strategies that can be used in the workplaces. These
communication strategies will help to set up a good attachment between the customers and the
service providers. As the CEO of the ABC Company, he will definitely try to build up a good
rapport between the customers and the company. This will in turn help in the betterment of the
organizations (Conrad and Poole 2012). As a leader, it is largely his responsibility to integrate all
the problems and find the solutions in the best interest of the organization itself. There are some
very important strategies that will have to be followed in the ABC Company. It is not at all
exceptional in the case of the ABC Company that the CEO should always be the motivation for
all the other employees to work better (Conrad and Poole 2012).
Listening is important
It is very important to listen what the consumers want to say. The service providers
should always consult with the consumers in most ways. The leaders should never communicate
in one way only. They should listen to what the consumers have to say. They have to take into
account all the relevant things properly (Conchie 2013). The leaders should always keep their
words and maintain what they have promised to the customers. They should also question the
consumers of what they want or what improvements can be done from the end of the service
providers. This will probably help them to understand that ABC Company is at least trying to
meet their demands and want to figure out their requirements properly (Conchie 2013). This will
really be helpful in most of the cases.
Inspiration and motivation
It is one of the primary responsibilities of the leaders to be able to motivate and inspire
the team members properly. As the team member of ABC Company, everyone must seek the

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proper help from the CEO and other leaders for motivation (Miner 2015). Communication is a
very important part of the exchange of information. The thoughts and ideas of the customers
should be clarified properly. This should be put into a proper place since customers expect that
the companies should be able to bring out the best commodities as per their likes. The
communication between the team members should always inspire the team members as well as
the other people in the ABC Company. The CEO should always communicate to the teams that
they should be able to overcome all the odds and provide the best services to the consumers. This
action is very much elemental indeed. The CEO should make the meetings and conversations
with the team members reminding them that the sole intention of the company is to satisfy the
customers’ needs and thus make the most profits (Shelton 2012)
Effectiveness of communication strategies at the workplace
The communication strategies at the workplaces will drive the ABC Company to a newer
level. This is why they should positively aim to continue with their communication strategies.
This will benefit them in many ways (Shelton 2012). They will be able to get many profits as
well as they will increase their productivity. The initiative has to be taken by their leader who is
considered to be the overall leader of the organization. This will do some good things in the
favor of the organization.
Open communication
If the CEO of ABC Company tries to communicate with the people openly they will
surely be able to improve their limits. This is because they know they have to make the best
results in their annual reports (Scott and Davis 2015). The leaders look to motivate the
employees to give their opinions and share their valuable feedback in different sections. This is

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very important because the leaders need to know the expectations of the employees and what
else they need to do for the employees. This will be helpful for the leaders of the organization
and provide the employees with their expectations. In turn, the employees will work hard and do
their best for the organization (Scott and Davis 2015).
Result driven communication
One of the prior intentions of the company is to get the best results from their operations.
They need to practice many new strategies to get this only. They have to communicate with the
customers and other people so as to get their strategic decisions right (Castells 2013). The
business communications will have to be shared with the consumers as well. If the employees do
not get the job satisfaction and motivation they need, they will never be able to deliver the best
works (Castells 2013). They need to communicate and interact with the customers very
effectively and then this will bear a good impression on the business community as well. The
higher authorities must set up good strategic management decisions to put it all right.
Consumer communication strategies
One of the foremost things in this context is to communicate with the customers
appropriately. Without this, the ABC Company will not be able to make the profits. They have to
make effective communication with the consumers who will share their feedback and provide the
advice to the service providers (Armstrong et al. 2015). Some strategies will have to be followed
by the ABC Company to achieve their desired results.
Social media campaigns
The company can effectively connect with the customers if they develop a proper social
media strategy. They can use various social media platforms like Facebook, Twitter, Instagram

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and many others (Tuten and Solomon 2017). The business pages should be opened on Facebook
by ABC Company so that they get good number of followers. They should be active in their
tweeter handle as well. They should attract their potential customers through these processes
(Tuten and Solomon 2017).
Customer education
The company should give proper efforts by which they should be able to make the
customers understand the value of their products and other things. This will be helpful for the
customers as well (Goldsmith and Piscopo 2014). They will understand the basic importance of
the products or services through the education programs by the ABC Company. They can choose
to educate their customers through the use of the newsletters. The company can also provide
some important case studies on the values of their products and services (Goldsmith and Piscopo
2014).
Conclusion
This paper can be concluded by saying that communication has a huge role in the
operations of the company. The chosen ABC Company wants to make the large profits in their
working spheres so they need to contribute a large portion of efforts to communicate with the
customers and employees. The employees have to be communicated because they are the ones
who run the show in the company. If their communication is not that proper, there will be huge
problems. The workload can be shared by the employees if they communicate well. Other than
them, the customers are needed to be communicated properly by the ABC Company. It is the
responsibility of the leaders as well. They should innovate new strategies by which they can

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connect with the customers effectively. These strategies will probably work for them in a big
way indeed.

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References
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Castells, M., 2013. Communication power. OUP Oxford.
Conchie, S.M., 2013. Transformational leadership, intrinsic motivation, and trust: a moderated-
mediated model of workplace safety. Journal of occupational health psychology, 18(2), p.198.
Conrad, C. and Poole, M.S., 2012. Strategic organizational communication: in a global
economy. John Wiley & Sons.
Goldsmith, E.B. and Piscopo, S., 2014. Advances in consumer education: European
initiatives. International Journal of Consumer Studies, 38(1), pp.52-61.
Hollander, E.P., 2013. Organizational leadership and followership. Social Psychology at Work
(Psychology Revivals): Essays in Honour of Michael Argyle, p.69.
Kumar, S.S., 2012. Motivation as a strategy to enhance organizational productivity. Advances In
Management Vol, 5(7), pp.24-27.
Kumar, V. and Reinartz, W., 2012. Customer relationship management: Concept, strategy, and
tools. Springer Science & Business Media.
Miner, J.B., 2015. Organizational behavior 1: Essential theories of motivation and leadership.
Routledge.
Scott, W.R. and Davis, G.F., 2015. Organizations and organizing: Rational, natural and open
systems perspectives. Routledge.

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Shelton, E.J., 2012. Transformational leadership: Trust, motivation and engagement. Trafford
Publishing.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Van Dooren, W., Bouckaert, G. and Halligan, J., 2015. Performance management in the public
sector. Routledge.
Williams, C., 2013. Principles of management. South-Western Cengage Learning.