Management Essay: Communication Skills and Strategy

This essay examines the critical role of communication skills in the effective implementation of strategies within workplaces, emphasizing the impact of cultural differences. The introduction establishes communication as a vital management concept for achieving long-term organizational visions. The essay identifies cultural differences, including variations in beliefs, languages, behaviors, and generational perspectives, as a significant challenge. It argues that understanding and adapting communication strategies to address these differences is essential for success. The essay then explores the significance of communication skills, such as improving team-building, conflict resolution, productivity, and business growth. The essay further highlights the importance of transparency and effective communication channels for employee understanding, feedback, and overall organizational success. The conclusion reiterates the importance of communication skills in a globalized environment, advocating for strategies that foster strong employee relationships and achieve organizational goals, considering communication as a two-way process.

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Assignment Cover Sheet

MANAGEMENT 1
MANAGING PEOPLE AND ORGANISATION
Word Count: 990 words

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Table of Contents
Introduction................................................................................................................................................................3
Cultural difference.....................................................................................................................................................3
Communication skills significance for effective implementation of strategy...........................................................4
Conclusion.................................................................................................................................................................5
References..................................................................................................................................................................6

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Introduction
Communication can be considered as a vital management concept in relation with any business firm.
Whether the purpose is to update employees on the new direction or to ensure safety in whole of organisation,
effective communication is an integral issue in effective management. To achieve long term vision effectively,
companies must undertake comprehensive strategies and policies for communication with their employees,
stakeholders and community at large. “Cultural difference is the issue identified and faced by various
organisation operating and functioning at a large scale”. It includes differences in beliefs, languages,
behaviours, practices, languages and expressions, taken as unique to members of a particular ethnicity. This
essay argues on importance of communication skills for the effective implementation of strategy in workplaces
with identification of one major issue i.e. cultural difference.
Cultural difference
Cultural difference is one of the major issues faced by the management and organisation. Some of the
significant factors related to cultural difference includes personal background and education where the skill set
starts to vary in relation to the job description of the company. The term “ethnicity” has laid the foundational
structure for cultural difference in workplaces as language barriers and communication (Teo, 2008). One of the
major factors related to cultural difference include generational issue comprises of baby boomers, millennials
and traditionalists (Northfell et al, 2016). There are different characteristics for each above mentioned generation
ranges from their personal identity to their profession being diverse and flexible. Such aspect brings out to
various communication issues considering the relationships between management to employees.

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Communication skills significance for effective implementation of
strategy
Today, the workplace is also rapidly becoming vast as the business environment and scale of
organisation expands to other geographical areas by relying on different means to reach to a common goal
(Neirotti et al, 2017). In the present cultural context, there are diverse communication challenges including the
language barrier, directness of a message and custom values to the workplace due to some cultural differences
and these needs to be considered in an effort to optimize communications between two or more individuals.
Without involving it in cultures and subcultures, there is required some basic understanding of cultural diversity
as a key to effective cross-cultural communications (Guang, 2011). It will help the management to explore
various cultural differences at various levels and match it with the respective communication strategy in order to
achieve the desired organisational goals and objective. For instance, one of the communication strategies can
be demand of mutual acceptance and in doing so, a little sharing of information and education is enough that will
help people to understand different needs and means for reaching common and shared goals (Cope et al,
2010).
Understanding language differences is one of the common issue offers a usual stumbling block in global
business communication (Klitmoller et al, 2015). The possibility of misunderstanding increases when one party
is using a secondary language or translator and thus leads to a cost for the management to sense the required
directions or strategic goal of the enterprise. In addition, it also creates barriers for communication as sometimes
only words cannot describe directions as some time senses to understanding is also required.
In such cases, management needs to implement effective communication strategies with comprehending
the sender’s message and with understanding the receiver’s background in order to convey the message
effectively. There are various ways in which communication skills can be considered as key to effective
implementation of strategy in all workplaces and this includes – it improves team-building efforts among
employees, enhance conflict resolution skills, improves productivity and efficiency, allows employees to engage
at higher levels and boost business growth and innovation (Lange, 2013). The strong team is known to be as
one aspect of transparent and effective communication channel as employees can share their thoughts and
views with one another strengthening cooperative efforts such as teamwork and unity to develop reliable and
functional units for the implementation of particular strategy that is directed towards the business goals at the
workplace.
Effective communication also leads to improving conflict resolution skills, as in direction of various
communication patterns. When individuals with varying experience, opinions, viewpoints and skills are tasked
with a project, the combined effort with integration to effective communication can far surpass what any group of
similar individuals could achieve. In terms of productivity and efficiency, it also gets boosted as clear directions
are required for employees to encourage ideal level of productions and chances of binding needless blunders as
well as time wasted in consultations. Hence, practising clear communication can help the firm in articulating
ideas and thoughts clearly and thus maintain coordination in various communication channels. With regards to
this, it is beneficial to synchronise employee individual goal to the organisation mission and strategic goal for
achieve higher success and performance.
Business innovation and growth also gets boosted through better communication skills and if there will

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be clear communication channels, innovation and growth will be possible that increases the policy delivery
processes while removing uncertainty (H et al, 2010). In addition, innovation and creation are at its optimum with
the help of open communication channels which encourage effective implementation of the strategy.
Conclusion
Ultimately, one of the biggest aspects of communication skills is transparency that eliminates the
challenges to employees in understanding the strategic plan information with providing constructive feedback or
response in relation to far strategic success. With the increased globalisation in everything all do, it is important
to establish and encourage communication skills at various levels to ensure higher productivity and returns in
align with higher rate of employee satisfaction. Communication is considered as a two-way process and no
organisation will survive for a longer period of time if the necessary strategies will not align with the organisation
goal. Lastly, strategies for effective communication also benefit the business firm to develop a strong and long
term relationship with the employees with creating efficacious interaction to make all task simpler and
resourceful.

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References
Cope, S., Frewer, L., Houghton, J., Rowe, G., Fischer, A., & De Jonge, J. (2010). Consumer perceptions of best
practice in food risk communication and management: Implications for risk analysis policy. Food
Policy, 35(4), 349-349. doi:10.1016/j.foodpol.2010.04.002
Guang Tian, R. (2011). International communications strategy: Development in cross‐cultural communications,
pr and social media. Journal of Consumer Marketing, 28(3), 242-244. doi:10.1108/07363761111127699
H, L., Denise, W., Tony, A., & Joel, A. (2010). Developing student communication skills while assisting nonprofit
organizations. Business Communication Quarterly, 73(3), 282-290. doi:10.1177/1080569910376534
Klitmoller, A., Schneider, S., & Jonsen, K. (2015). Speaking of global virtual teams: Language differences, social
categorization and media choice. Personnel Review, 44(2), 270-285. doi:10.1108/PR-11-2013-0205
Lange, T. (2013). Evidence‐based hrm: A scholarship perspective with a difference. Evidence-Based Hrm: A
Global Forum for Empirical Scholarship,1(1), 4-15. doi:10.1108/20493981311318584
Neirotti, P., Raguseo, E., & Paolucci, E. (2017). Flexible work practices and the firm’s need for external
orientation. Journal of Enterprise Information Management, 30(6), 922-943. doi:10.1108/JEIM-04-2016-
0090
Northfell, A., Edgar, L., Graham, D., & Rucker, K. (2016). Millennial alumni perceptions of communications: A
look at one land grant university's media use. Journal of Applied Communications, 100(3).
doi:10.4148/1051-0834.1228
Teo, H. (2008). Phantom limbs and cultural ventriloquism: Communicating cultural difference as a
novelist. Journal of Australian Studies, 32(4), 521-529. doi:10.1080/14443050802471426