Developing Corporate Communication Skills: Stakeholder Engagement

This presentation provides a comprehensive overview of corporate communication skills, emphasizing their importance in fostering effective stakeholder engagement within a business context. It begins by outlining a communication model, detailing the roles of the sender, encoder, channel, message, decoder, and receiver, while also addressing potential noise and the significance of feedback. The presentation then explores various processes used to communicate with stakeholders, including email newsletters, virtual presentations, group video calls, and organized events. It highlights the importance of presentation skills for conveying information effectively, offering practical ways to enhance presentation delivery and outlining key steps in presentation preparation. The principles of effective communication, such as clarity, attention, feedback, informality, consistency, and timeliness, are discussed, along with common barriers to communication, including cultural and language differences. Finally, the presentation concludes by providing methods to overcome these barriers, such as eliminating perceptual differences, active listening, appropriate media selection, message consistency, and maintaining a positive attitude. The document is available on Desklib, a platform offering study tools and solved assignments for students.

CORPORATE
COMMUNICATION
SKILLS

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 Communication model
 Range of processes used to communicate with stakeholders
 Importance of presentation
 Explaining ways to make presentation effectively
 Steps to make presentation
 Principles of effective presentation
 Barriers to effective communication
 Methods to overcome barriers to communication
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business communication is mainly defined as the skills which helps in maintaining good relations by
effective and clearly communicating with others while working in the company.
 Acquiring corporate communion skills mainly aims in developing the deep understanding in the
individual as to build effective relations while working in the company.
 ASDA is mainly recognized for serving wide range of food and non-food products by attracting large
number of consumers with using various strategies.
 This presentation provide details about using the communication model also the system used to commute
with the range of stakeholders for effective communicating.
 Also, defining the importance of presentation and various involving its various steps.
 Lastly outlining the principles of effective communication also explaining the barriers for methods and
adopting the ways to overcoming the barriers.

COMMUNICATION MODEL
 Business communication is mainly being defined is being defined as the process of sharing and
informing the employees working in the company as to attain the set organisational goals in
effective way.
 Communication in the business play important role as to convey the clear and string message
which helps in building god relations and encourages the team working.
 The communication in the business mainly takes place while face to face interactions, with
using electronic means and in written manner.
 Sender: In this the sender is an individual which is mainly sending the information as the
message to the receiver with acquiring effective communication skills, good attitude ,
knowledge.
 Encoder: This step mainly involves for transmitting the ideas in the form of language by
changing into proper signals.
 Channel: channels is mainly defined as the medium which is mainly used for transmitting the
message including TC, computer, radio, newspaper.
 Message: It is mainly defined as he content mainly the ideas and thoughts being given to the
sender.

CONTINUED
 Noise: This is mainly the hindrance which impacts
in sending the message and understanding the
message.
 Decoder: This step mainly involves the transition
and translating the message by the receiver from
using the medium into their thoughts.
 Receiver: This is the person to which the message
is being given and it gives feedback after receiving
the message.
 The feedback is Beijing given to the sender for
properly communicating and making sure that the
message is being received in proper or altered
manner.
 Feedback: it is very important to give feedback
from the receiver to analyze the message is being
properly received or not.

RANGE OF PROCESSES USED TO
COMMUNICATE WITH STAKEHOLDERS
 Different process and ways adopted by the company to communicate effectively with the
stakeholders includes:
 Sending email and newsletters: Using this tool and ways as for communicating effective with the
internal and external stakeholders.
 it manly recognized as the easy process and helps in better engaging the plans and budgets by
giving and sending formal mail to employees, managers, committee and shareholders.
 Virtual presentation: Using this it helps in communicating as for organizing the latest meeting by
using various video presentation platforms which helps in effectively communicating and engaging
the stakeholders.

CONTINUED
 Group and video calls: As by using the zoom and
Skype for making video calls helps in building
personal relations as for updating the changing update
of the ASDA and their policies.
 also designing the rules in details for having greater
control.
 Organizing the events: with organizing the events and
organizing the coffee events.
 also lunch events helps in communicating
effectively with all the shareholders as by building
trust and improving relationships.

IMPORTANCE OF PRESENTATION
 Personal skills are being defined as the ability which mainly helps in achieving success with as to work in more
productive manner in the company.
 These skills mainly include interpersonal abilities, communication, leadership, problem solving, motivation,
adaptability and presentation skills etc.
 Presentation play important role while communicating and presenting the information in front of large audiences.
 For effective presenting the information to other in concise and more focused.
 This helps in presenting the information about the business and its performance by calculating its sales and
effective able to sale the products of the supermarket.

EXPLAINING WAYS TO MAKE
PRESENTATION EFFECTIVELY
 Effective presentation skills mainly aid in being concise and more focused by positively
utilising the energy. Using different way for presenting the information for engaging the
audiences as:
 Connecting with the audience by making eye contact and addressing their needs mainly
helps in building better understanding in the audiences about the topic.
 Keeping the content concise and simple which helps in understanding better about the
thoughts by making key points not using long sentences.

STEPS TO MAKE PRESENTATION
 Various steps which is being used for
making the effective presentation incudes:
 step 1: By analysing the audiences and
making the effective presentation as by
obtaining information of the audiences
backgrounds, values and spoken language.
 Step 2: With selecting the best topic for
making the presentation for establishing
and communicating the business gaol helps
in effectively presenting the information
with using graphs and the images.
 Step 3: Defining the objective of the
presentation which helps in being focused
as for developing the presentation with
gaining proper knowledge of the
background.

CONTINUED
 Step 4: with brainstorming the ideas and doing research helps in focusing to
use the new feature .
 Also presenting in more unique way as to arrange and engage the audiences
with making the main body.
 Step 5: Planning writing and designing the presentation with using proper font
size, using different images and colors .
 also using graphs for presenting the business performance information.
 Step 6: Properly adjusting and displaying with using image for displaying and
engaging the users.
 Step 7: Lastly practicing and delivering the presentation with using interactive
ass and proper body language.

PRINCIPLES OF EFFECTIVE
COMMUNICATION
 Effective communication mainly aims in
specifying about the exchanging the
information and understanding others
emotions with conveying in clear and precise
manner.
 Different principles of effective
communication mainly include:
 Principle of clarity
 Principle of attention
 Principle of feedback
 Principle of informality
 Principle of consistency
 Principle of timeliness
 Principle of adequacy