The Impact of Digital Communication on Business Success: Assessment 1

This report examines the significance of digital communication in the modern business landscape, focusing on the utilization of digital tools for both written and verbal communication. The report analyzes the impact of effective communication on business success and failure, highlighting how digital platforms like social media and communication software can facilitate efficient interactions with employees, stakeholders, and clients. It also discusses the advantages of digital communication, such as cost reduction and improved time management, while emphasizing the importance of adapting communication strategies to leverage the benefits of digital tools. Furthermore, the report references several academic sources to support the findings and insights provided regarding the evolving role of digital communication in achieving business objectives and fostering stronger stakeholder relationships.

Communication in the
digital age

Table of Contents
Assessment-1(LO3).........................................................................................................................1
Explaining how digital tools can be used for written and verbal communication......................1
Describing importance of effective communication in digital age.............................................1
Describing how effective communication impact business success and failure.........................1
References........................................................................................................................................2

Assessment-1(LO3)
Explaining how digital tools can be used for written and verbal communication
The practising of digital communication tools can support me in doing both type of
communication like written and verbal(González Ramos, 2020). The objectives of verbal
communication can achieved by practising the video conferencing tools such as Skype,
Microsoft teams and much more. On the other hand, I can also use the digital platforms such as
E-mail software for communicating with my staff members through writing messages. In
addition to this, I can also undertake use of Slack software for conveying my message in
different formats along with this I can also attach emojis and other attractive symbols for the
purpose of explaining my point of view in most appropriate manner(Presti, Maggiore and
Marino, 2022).
Describing importance of effective communication in digital age
The proper form of communication is essential in the digital age as it can allow me to virtually
interact with my friends, family members and business workers by using various collaborative as
well as social media platforms. The online communication channels has provided me a chance to
hold a good communication with business stakeholders from sitting at the remotest area of
country(Kisiołek, Karyy and Нalkiv, 2021). Thus, it can be recognised that digital
communication is becoming a great asset for holding better communication.
Describing how effective communication impact business success and failure
The effective communication by using the digital platforms like social media channels can
support in positively influencing the business success as through this I can meet my business
objectives by communicating with the employees who works in remote areas(Diaz and et.al.,
2021). It can also support me in reducing the extra cost as well as manage the time in proper
manner. Most importantly, it can enable me to establish stronger connections with all my
stakeholders through knowing their needs and wants effectively.
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References
Books and Journal
González Ramos, A.M., 2020. Digital Communication Tools for Fostering Career Advancement
and Sustaining Interpersonal Relationships. Sociological Research Online, 25(2),
pp.184-200.
Presti, L.L., Maggiore, G. and Marino, V., 2022. Digital communication tools and tourism
engagement: instant CRM strategies through instant messaging apps. In Handbook on
Tourism and Social Media (pp. 242-255). Edward Elgar Publishing.
Kisiołek, A., Karyy, O. and Нalkiv, L., 2021. The utilization of Internet marketing
communication tools by higher education institutions (on the example of Poland and
Ukraine). International Journal of Educational Management.
Diaz and et.al., 2021. Digital tools and smart technologies in marketing: a thematic
evolution. International Marketing Review.
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