This report provides an overview of marketing and communication strategies in the digital world, covering key aspects such as market segmentation, targeting, product mix (price, place, promotion), and product life cycle. It emphasizes the role of effective marketing campaigns and the impact of market research in understanding customer perspectives and market conditions. The report uses the example of Nokia 3310's relaunch to illustrate these concepts, highlighting the importance of aligning product features with consumer demands to regain market position. It also stresses the need for cost-effective pricing, strategic placement through digital platforms, and impactful promotional activities to connect with the audience and achieve business success. The report concludes by underscoring the value of market research in forming a robust marketing framework.
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