BUS101: Analysing Facebook for Business Communication Effectiveness

This discussion post analyzes Facebook as a business communication tool, focusing on its effectiveness in marketing and customer engagement. The post highlights the platform's user-friendly interface, which attracts a large user base, enabling businesses to popularize their brands through advertisements. It emphasizes Facebook's ability to facilitate direct interaction with customers, foster community building, and enhance customer relationship management. The post also underscores Facebook's cost-effectiveness, its connectivity with other websites, and its potential for understanding customer preferences. References are provided to support the arguments, comparing Facebook to traditional communication methods to illustrate its advantages and challenges as a marketing platform.

Running head: FACEBOOK TOOL FOR MARKETING
FACEBOOK TOOL FOR MARKETING
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1FACEBOOK TOOL FOR MARKETING
Table of Contents
Effective Usage of Facebook in Business Communication.......................................................2
References..................................................................................................................................4

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Effective Usage of Facebook in Business Communication
Using social media platforms as a medium for marketing products digitally is a
common tactics followed by various organizations in the current era. One such social
platform of Facebook, developed by Mark Zuckerberg initially for fun and recreation is now
an effective tool to communicate regarding business purposes. Facebook not only offers the
platform for digital marketing but also allows organizations to become aware about the
market conditions and preferences of the customers (Rahman, Ardjmand & Shore, 2017).
Some of the features that helps Facebook to become such a popular tool for communication
are:
Popularity amongst Users: Since Facebook incorporates a user-friendly interface; it attracts
an ample amount of users in its site. Thus, the organizations can popularise their brand by
providing advertisements in Facebook, thereby making a variety of customers aware about
their products and facilities.
Engaging Customers: Facebook is a platform that allows the users to connect with each
other and talk virtually. Hence, the business executives can directly interact with their client,
create communities in Facebook and enhance their customer relationship management using
this medium.
Cost-Effective Tool: The reason for Facebook being such a popular business interacting tool
is due to its availability such an affordable rate. The organizations can create their business
pages on the platform, promote their products amongst customers and conduct various
marketing strategies by only paying US$1 each day (Assimakopoulos et al., 2017).
Connectivity with Various Websites: Facebook incorporates a strong connection with other
websites such as LinkedIn, YouTube and many similar sites. Thus, it will help the businesses
to connect with a wider range of customers and display their features to other pages.

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Understanding Customer Mind-set: One of the most important aspect for a business to
make it successful is to understand the psychology of the customers and deliver the products
and services accordingly. For instance, customers belonging to the hilly areas will highly
prefer a company who can provide woollen garments at a cheaper rate. Thus, various types of
business can access to the customer type available at each region and accordingly promote
their business.

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References
Assimakopoulos, C., Antoniadis, I., Kayas, O. G., & Dvizac, D. (2017). Effective social
media marketing strategy: Facebook as an opportunity for universities. International
Journal of Retail & Distribution Management.
Rahman, S., Ardjmand, E., & Shore, J. (2017). FACEBOOK USE IN THE WESTERN
MARYLAND APPALACHIAN REGION: RESTAURANT/CAFE
BUSINESSES. QRBD, 143.