Evaluating Effectiveness of Internal Business Communication at Primark

This report evaluates the effectiveness of internal business communication within Primark, focusing on its impact on organizational goals. The research employs a mixed-methods approach, including a survey of 30 individuals to gather primary data on communication types, barriers, and perceived importance. Findings reveal that internal and external communication are prevalent, with written communication being the most adhered to. The study highlights the significance of internal communication for workplace transparency and employee understanding. Data analysis identifies language barriers and perceptual differences as key challenges to effective communication. The report concludes by emphasizing the critical role of internal communication in organizational success and recommends strategies to improve communication skills and address identified barriers. This report provides valuable insights into the dynamics of workplace communication and offers recommendations for fostering a more effective and transparent communication environment within the organization. The report includes tables and figures to represent the data collected.

EFFECTIVE INTERNAL BUSINESS COMMUNICATION
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Executive Summary
The importance of business communication has its own mark in the smooth operation of a business. The
internal communication in the workplace helps in the swift achievement of the organisational goal. The
work here presents with the work of a research with the motive to find the effectiveness of internal
communication business workplace. The impact of the internal communication along with the
recommendation to the potential drawbacks is discussed in the work below. The achieving of the goal of
an organisation is supported mostly with the communication skill and the aiming of fixed organisational
goal.
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Table of Contents
Introduction......................................................................................................................................4
Methodology....................................................................................................................................4
Findings...........................................................................................................................................5
Discussion........................................................................................................................................7
Conclusion.......................................................................................................................................8
Recommendation.............................................................................................................................8
References......................................................................................................................................10
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Introduction
The smooth operation of an organisation is based on the smooth communication among the
workers and the managers of the organisation, Primark. The smooth internal communication
marks the success of the organisation globally and among the competitors. The following report
discusses the importance of the business communication internally and discusses the various
types of communication that take place in the smooth operation of the business. The concerned
report specifies the comparison between the different types of internal communication and draws
the conclusion regarding the impact of the communication over the business. The report is
conducted to understand the importance of business communication in the workplace and the
impact of it among the workers. The report consists of research based on primary data findings.
The report is conducted in according to the assumption that the individuals questioned regarding
the business communication are employed or show related to employment and business.
Methodology
The information for the steps required for the implementation of the information gathered and
proper understanding of the information required for the successful completion of the research i
well described in methodology. As supported by Kothari, (2008, p.56), the name methodology
suggest the methods and the techniques to be used for the deduction of the better answer from
any research work. The support of the information and the steps marks the smooth operation
towards the reaching of the information targeted through the research work. In here, primary
data has been considered for the better understanding of the first-hand information and
suggestion from the people questioned. For the proper understanding of the fact, 30 people have
been questioned on the basis of designing a questionnaire. The question dealt with the
information regarding the topic of the effectiveness of business communication. The sample size
of the research is 30 individuals. The primary data collected has been analysed by sing charts and
diagram. The response of the individuals is converted into a percentage and made into
understandable values for the better understanding. The conclusion of the report is drawing
accordance to the analysis of the data gathered from the survey. The frequencies and the
percentage are charted along for better understanding of the values. The researcher has
maintained specific ethical codes in performing the research on the topic. Ethical codes are those
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particular considerations which help the researcher to conduct an authentic research. Adhering to
the specific code of conduct and the issues has made the research work reliable and accurate
(Carmona, 2015, p.83).
Findings
Primary Quantitative Data Analysis
Survey Questionnaire for 30 individuals regarding views on the effectiveness of the internal
communication in the organisation (Refer to Appendix 1 for Survey Questionnaire)
Q1. What are the different forms of effective communication which takes place in
Primark?
Options Responses Response percentage Total respondents
Internal 10 33% 30
External 12 40% 30
Verbal 4 13% 30
Non-verbal 3 10% 30
Behavioura
l
1 4% 30
Table 1: Knowledge about internal communication
(Source: Created by the author)
Q2. What type of communication does your workplace adhere?
Options Response
s
Response percentage Total respondents
Written 12 40% 30
Oral 3 10% 30
Hard Copy 4 13% 30
Formal 10 33% 30
Informal 1 4% 30
Table 2: Types of communication adhered in workplaces
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(Source: created by author)
Q3. Is think internal communication is important in the workplace?
Options Responses Response
percentage
Total respondents
Yes 20 66.67% 30
No 10 33.33% 30
Table 3: Importance of internal communication
(Source: created by author)
Q4. Do you think that the business communication has the positive effect in the workplace?
Options Response
s
Response percentage Total respondents
Highly agree 12 40% 30
Agree 4 13% 30
Neutral 10 33% 30
Disagree 3 10% 30
Highly Disagree 1 4% 30
Table 4: Views on positive impact of internal communication
(Source: created by author)
Q5. What according to you is the potential barrier in effective communication in a
workplace?
Options Responses Response percentage Total respondents
Language barriers 12 40% 30
Social barriers 10 33% 30
Emotional
barriers
4 12% 30
Physical barriers 3 10% 30
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Cultural barriers 1 4% 30
Table 5: Potential barriers to effective communication
(Source: created by author)
Discussion
From the question 1, it is evident that most individual out of the 30 individuals questioned carries
up internal and external means of communication in an organisation. This implies that effective
means of communication is followed up within the organisation, Primark. About 40% of the total
individual is sure about the definition of the definition of the internal communication in an
organisation. However, it is alarming that that 33% of the individuals questioned only knows it
as a form of the question. The data of question 1 it evidently shows a negligible number of
people are not sure and knows something different regarding the information on internal
communication. The different kinds of communication classify as- external, internal, nonverbal
and verbal communication. In fact, behavioural communication is eventually carried up in the
organisation, Primark. External communication means linking up with the external organisations
and agencies as well as with the clients and customers. Internal communication means
interacting with employees and other employers. Non verbal communication implies the mode of
communication which is being facilitated through mailing and messages whereas verbal
communication implies oral communication that is particularly carried out through means such
as telephone, video calling and conferences or meetings. On the other hand, behavioural
communication implies conveying information or holding up of meetings maintaining proper
gesture while interacting with clients. About 33% of the sample population which is 30 voted in
favour of the internal communication.
From the second question, it is evident that most of the individual's workplace adhere the written
communication as a form of internal communication. 40% of the individual voted for the written
communication. It should be noted that 33% of the individuals have said that their workplace
follows the formal mode of communication.
On asking the individual reading their views on internal communication, about 66.67% of the
individuals said that the internal form of communication is for the transparency in an
organisation. Due to facilitation of internal communication, working or operations of Primark
could be more soothing and reliable. It is quite noticeable that the 33.33% of the individuals said
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that internal communication is not that much important in their workplace for the better
understanding of the information and direction provided by the managers of the organisation. It
is evident that internal communication helps in making the organisation transparent and views
clear to the workers.
On the fourth question on asking the views of the individuals regarding the positive effect of
internal communication on business, around 40% of the individual highly agree on the positive
impact of the business communication on the business. It is noted that 33% of the individual
agree on the importance of business communication on business. However, the negligible
amount of people has disagreed on the positive effectiveness of the communication on the
business.
From the fifth question, it is evident that most of the individual questioned on what according to
them is the potential barrier to effective communication, 40% of the individual said that
according to them the language is the prime potential barrier in effective communication in an
organisation. It should be noted that 33% of the individual said that perception difference is the
barrier to the effective communication. The barriers in the organisation, Primark is created
through non-facilitation of the internal communication properly within the organisation premise.
Conflicts even serve as origin to the social and cultural barriers.
Conclusion
From the above work, it can be concluded that the importance of internal communication in an
organisation is immeasurable. The importance of the internal communication is so vast that they
small absence of the organisational communication, would result in the fall of the organisational
structure. The organisation needs to be informative regarding the type of communication they
use. The form of communication determines the category of the information they would pass
from manager to the workers. The internal communication helps in attaining transparency and
lowering of the misunderstanding among the workers of the workplace. The smooth operation of
the business is directly proportional to the smooth working of the business. The barrier in the
organisation possesses threat to the effective communication in the workplace. Thus, the proper
understanding of the problems and the identifying of the solution in the workplace marks the
effectiveness of the communication in the workplace.
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Recommendation
From the above data collected the entire information supporting the required objective are
served. On answering of the most effective form of communication in an organisation, it is
evident from table 1, that the written communication is most effective form of communication in
an organisation. A written organisation can be more effective with the better understanding of
the views and the motive of the workers. Proper coordination among the workers would result in
the proper success of the organisation. On answering the possible barriers in communication, it is
evident that language is the prime barrier to the effective communication in an organisation. It
can be minimised with the better training of communication skill of the workers of the
organisation. The smooth operation of an organisation is only possible with the proper
coordination and proper alignment with the direction and the way of performing.
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References
Carmona, M., (2015). London's local high streets: The problems, potential and complexities of
mixed street corridors. Progress in Planning, 100, pp.1-84.
Gummerson, E. (2010) Qualitative methods in management research, 5th ed. Thousand Oaks,
Calif.: Sage
Kothari, C. (2008) Research methodology: methods and techniques. 5th ed. New York:
Leadership Press
VanderStoep, S. W. and Johnson, D. D. (2009) Research Methods for Everyday Life: Blending
Qualitative and Approaches. 4th ed. San Francisco: Jossey-Bass
Appendix 1
Name:
Location:
Contact No.: Email ID:
Dear participant,
You are sincerely required to complete the questionnaire to the best of your knowledge and
belief. Your responses are extremely important for this survey and of great help. I assure you that
your personal details and response will be confidential.
Your participation is solemnly solicited.
Survey Questionnaire for 30 individuals regarding views on the effectiveness of the internal
communication in the organisation
Q1. What do you know about internal communication in workplace?
It is a form of
communication
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Communication
within the
organisation (oral,
written, etc.)
Do not know
Not sure
Others
Figure 1: Knowledge about internal communication
(Source: created by author)
Q2. What type of communication do your workplace adhere?
Written
Oral
Hard Copy
Formal
Informal
Figure 2: Types of communication adhered in workplaces
(source: created by author)
Q3. Why do you think internal communication is important in workplace?
It avoids
miscommunication
Better understanding
Transparency
Means of achieving
objective
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Others
Figure 3: Importance of internal communication
(Source: created by author)
Q4. How far do you agree that the business communication has positive effect in
workplace?
Highly agree
Agree
Neutral
Disagree
Highly Disagree
Figure 4: Views on positive impact of internal communication
(Source: created by author)
Q5. What according to you is the potential barrier in effective communication in a
workplace?
Language
Perceptual
Emotional
Physical
Cultural
Figure 5: Potential barriers of effective communication
(Source: created by author)
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