Effective Marketing Campaign Analysis for XYZ Fashion Retail, London

This report analyzes marketing strategies for XYZ Fashion Retail, focusing on increasing the effectiveness of their campaigns in the London, Ontario market. The analysis suggests leveraging discount codes to boost sales and track influencer performance. It also recommends incorporating celebrity endorsements and brand ambassadors to connect with diverse customer segments, emphasizing the importance of live videos on social media to enhance brand awareness and engagement. The report highlights the potential of these strategies to improve ROI and generate high returns in a competitive business environment. Additionally, it suggests the use of influencer marketing and the discount code concept to effectively promote business growth. The analysis concludes with the importance of these approaches in expanding business operations and improving the overall effectiveness of marketing campaigns for XYZ Fashion Retail.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1MANAGEMENT
Date- 13th December 2019
To,
The Managing Director
XYZ Fashion Retail
[Subject- Analysis of Ideas for Making Marketing Campaign Productive]
Respected Sir,
Thank you for choosing me for assisting your organization for making the marketing
campaign effective and productive in nature. I would like to take this opportunity to tell more
on the different recommendations for handle the unique needs of clients successfully. This is
to bring to your kind notice that from the end of authority of XYZ Fashion Retail Company, I
have been hired by the company to suggest a few ways to influence the marketing campaign
of the company and make the same effective. From the entire analysis, I have learnt that the
company is sustainable and they prepare locally prepared jeans which makes them effective
in the market of the other competitors which are present in the London market.
Firstly, the company can use the discount codes which can be capable of increasing the
popularity of the influencer marketing campaign. When the target audiences will be checking
and receiving their favourite products at lower price, they will be inclined towards purchasing
them. the respective kind of campaign will be helpful in increasing sales and revenues
instantly. The unique discount codes for tracking the performance and purchases made by the
different clients will be beneficial.
In the cross-cultural economy of London, Ontario, wherein the company is setting up the
business of garments, there should be inclusion of the celebrity endorsements or the inclusion
of the concept of brand ambassadors. The company can collaborate with influencer for one-

2MANAGEMENT
off campaign wherein it will be suitable for fostering the suitable relationships with the
customers with cultural differences. When the company will be working with such
influencers, it will be able to communicate to the different customers regarding their
sustainable programs which are organized by them. It will be creating better understanding of
the brand and values.
In order to improve and enhance the brand awareness of the company in the competitive
business environment, the live videos can be playing a vital role as the revolution of the
social media is trending in the current scenario. When the influencers will be going live on
social networking websites, which will be generating lot of engagement as well as views. As
to increase the brand awareness of the company in London market, the videos can incorporate
the Q&As, launches of the products and more.
Through the help of the effective marketing campaigns, it will be suitable for generating
extremely high returns and increase the Return on Investment as well. Through the help of
the live videos and the testimonials, the company can be able to amplify the efforts of
influencer marketing and gain high level of profitability in the new business environment of
London, Ontario. Lastly, the discount codes concept can be the most effective marketing
related campaign which helps in boosting the performance of company.
It will be beneficial in tracking how the influencers are promoting their business and improve
the growth of the business successfully. In the competitive business environment, the
improvement of performance and generating high level of revenues are helpful for improving
performance of marketing campaigns which will be generating high insights on generating
extremely high returns and perform their best to attract a large share of target market.
Therefore, from the analysis of the different approaches which I have discussed above, it will
be playing a crucial role for XYZ Fashion Retail Company to expand their business

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operations in London, Ontario and improve their effectiveness suitably as well. The above
approaches can be held responsible for increasing ROI and amplify their business prospects.
Regards
Your faithfully
Name-………………….
Signature-……………

4MANAGEMENT
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