Analysis of Recruitment and Selection Process for Business Performance

This report analyzes the crucial role of effective recruitment and selection processes in enhancing business performance, using Corinthia Hotel London as a case study. The research delves into the concepts of recruitment and selection, exploring various processes employed by the hotel. It examines the significance of these processes in improving a firm's overall performance, including attracting and retaining skilled employees, reducing costs, and minimizing conflicts. The report reviews relevant literature, covering topics such as human resource management, internal and external recruitment, and the impact of employee selection on profitability and efficiency. The methodology includes a research design focused on data collection, analysis, and interpretation to provide solutions to specific problems. The findings highlight the importance of structured interviews, personality profiling, and other selection tools in identifying the best candidates to meet organizational goals and improve customer satisfaction, particularly within the hospitality sector.

Research project

Table of Contents
Title of research: To analyse the importance of effective recruitment and selection process in
improving business performance. ...................................................................................................3
Chapter 1: Introduction....................................................................................................................3
Background of the research ........................................................................................................3
Rationale for the research ...........................................................................................................4
Chapter 2: Literature Review ..........................................................................................................4
Concept of recruitment and selection process.............................................................................4
Different recruitment and selection processes use by Corinthia hotel........................................5
Importance of effective recruitment and selection process in improving firm's performance....7
Chapter 3: Research Methodology ..................................................................................................7
Chapter 4: Data findings, Analysis and Discussion ......................................................................10
Chapter 5: Conclusion, Recommendation and Anticipated Limitation ........................................18
REFRENCES.................................................................................................................................20

Title of research: To analyse the importance of effective recruitment and
selection process in improving business performance.
Chapter 1: Introduction
Recruitment and selection are important functions of every organisation. It is very
important for every company to have an effective recruitment and selection as this will help in
hiring new candidates that will help in achieving the goals and objectives of the company.
Recruitment is defines as the process for identifying and making people to apply for jobs in the
company (Noe and et.al., 2017). In context of Corinthia Hotel, this hotel sector ensure that staff
employed by the management of this organisation must be so effective that a good customer
experience is provided to guests. This will help in building the reputation and good image of the
company in market. The research given below is based on the “Employee selection”. The aim,
objectives and research question of this research are given below -
Aim of research: “To analyse the importance of effective recruitment and selection process in
improving business performance.” A case study of Corinthia Hotel London
Objectives of research:
 To understand the Concept of recruitment and selection process.
 To analyse the different recruitment and selection processes use by Corinthia Hotel
London. To access the importance effective recruitment and selection process in improving firm's
performance.
Question of Research:
 What is the Concept of recruitment and selection process.
 What are the different recruitment and selection processes use by Corinthia Hotel
London.
 How to access the importance effective recruitment and selection process in improving
firm's performance.
Background of the research
Selection is defined as the process for hiring good resources who will help in increasing
the overall performance of the company. Moreover if a company has poor selection process then
this will affect the profitability of the organisation. A good selection process is cost effective

and this reduces time and effort (Ekwoaba, Ikeije and Ufoma, 2015). The selection process of a
company will help in comparing candidates on the basis of skills, capabilities, experience, work
attitude, etc. in case of Corinthia Hotel, London it is having problem with staff as they are not
achieving their targets on time and they are not able to attract customers.
Rationale for the research
Employee selection is a process used for hiring the right candidate who can work in the
company. This is defined as the process or procedure that helps in matching organisational
demands with knowledge and skills of the candidate. Organisations will face less problems in
working if they have a good employee selection process (Inkinen, 2016). This topic is chosen for
the research as this will help to analyse the importance of recruitment and selection within an
organisation. In this research the importance of employee selection will be analysed and this will
help in understanding the concept of employee selection process of hospitality sector.
Chapter 2: Literature Review
Concept of recruitment and selection process
According to (Cascio, 2015), Human Resource Management play important role in the
organisation and there are certain techniques that are used by the HR of the company. The
important part of the company is recruitment and selection, the recruitment process may be
internal and external and now a day interviews are conducted online. Any management of the
company revolves around recruitment and failure in recruitment may leads to difficulties and
barrier issues for the company. There other approaches to selection which includes several group
task, role play, interview etc. Selection of right candidate for the right job is necessary part of the
HR, recruitments are basically done through interviews and setting certain parameters. The
management of the company have to set some polices and rules and regulations with concern
with employees, Because for every employees there should be goals and targets so that they can
work hard to make the organisation in success (Rothwell, Hohne and King, 2018). For the
company employees are the asset so the main duties of HR is make the working environment
motivated. Company has to focus on the recruitment process then only skilled employees and
labour can be selected at the right place of jobs. Human resource management need improve the
selection process on the internal and external part of the recruitment. The more skilled

employees will work in the company the more output can be expected. As far as recruitment and
selection practises are concerned, service sectors like hotels, hospitals, travels and tourisms,
institutions, etc tend to use mostly similar practises (Hollenbeck and Jamieson, 2015). The
internal sources (promotions,transfers,internal posting) recruitment are done through certain
agencies, press advertisements and so on. So the service sectors should adopt new strategies in
the area of selection and recruitment. The company or organisation should focus on training and
development part, so that skilled labour and employees can be searched out. The organisation
should provide incentive schemes to their employees. New joining of the employees should be
give training and induction sessions so that they can be aware about their job task and can easily
work. As per HR is concerned of the service sector the company should make certain parameters
of selecting of the candidate. In context to hospitality, the HR should focus on internal
recruitment process so that less amount of investment is done in this process. External
recruitments includes more networking and involves external environment also high investment.
According certain researcher their theories and experience says that internal recruitment are more
effective then external. One of the important part of any company is to focus on the selection
parts. HRM theories and findings, overall in hospitality industry suggest that firms characteristics
such as age, size and type of ownership can affect the HR polices (Cohen, 2017). The selection
process is usually not standardised and decisions are based on the personal relations. The more
recent development that we selection, e-methods like recruitment and selection is done through
social media. As the technology is developed company should adopt the changes that are going
to take place. According to literature, hotels of five stars ratting are more established and well in
HRM practices.
Different recruitment and selection processes use by Corinthia hotel
Recruitment and selection are two most important functions that have to be operated
effectively so that company will make more profits and money. There are different steps used by
Corinthia Hotel to recruit and select employees that will help in achieving the goals and
objectives of the company in less time (Jiang and Liu, 2015). These steps includes notification,
reviewing, screening , interviewing and selection. The first step for employee selection begins
with human resource management of the company to advertise job vacancy to attract applicants.
This job advertisement includes educational qualification, skills and knowledge required by the

company. The various ways used by hotels for recruiting employees includes application forms
and CV's, online screening and short listing, interviews, psychometric testing, ability and
aptitude tests, personality profiling, presentations, group exercises, assessment centres and
references. The traditional approach for applying job starts with filling of application form either
from online way or offline way. Company's are benefited by this as hey get to know about
perspective of organisations. When CV's are given to organisation it is easy for the management
to evaluate the condition of the candidate and it becomes easy to analyse that whether this
person has the required qualifications which a company wants. Online screening and shortlisting
are two important ways of the selection process (Chang and et.al., 2015). There are basically two
ways of online applications in an organisation i.e. application through email or through applicant
tracking system. Application is sent to the organisation and the application of candidates is
handled by filtering the candidates . The initial screening of candidates depends on assessment of
experience and qualifications of employees against requirement of job. The online system filters
the online application automatically. This helps hotel to find best candidates who can work
effectively in the company. The online screening is helpful for company when there is bulk of
applicants. A structures interview is the most effective way for hiring staff. This is a two
communication process and this helps to analyse the behaviour and capabilities of an individual
effectively (Stone And et.al., 2015). The interview consists of personal and conceptual questions
that will help in analysing the ability and skill of individual. An interview is appropriate way to
select the best person who can meet the requirements of the organisation. There is a panel of
interviewers present in Corinthia Hotel who takes interview of candidates who apply for the job.
Another way used by this hotel to select candidates is personality profiling. This includes
personality of person and in case of hospitality sector personality plays an important role in this
sector. Another aspect is presentation and these are used as a selection tool in the company
(Ogunyomi and Bruning, 2016). The applicant for the job is given a topic and he has to speak on
this topic for two or three minutes. This helps in estimating the ability of an individual to act
immediately.
Importance of effective recruitment and selection process in improving firm's performance
According to (Bell, Bryman and Harley, 2018), it is important for a company focus on
recruitment and selection process for improving the performance of firm. It is not easy for any

company to find talented and loyal employees who can work for the company. Thus companies
take a lot of time in making recruiting process of the company. A good and effective recruitment
process helps in selecting the best candidate for the company (Saridakis, Lai and Cooper, 2017).
Each and every company has the objective to hire best employees who can achieve the goals and
objectives of the company in time. The companies establishes good job description and
advertising that will help in attracting more number of people to work in the company. Various
companies undergo research for knowing the way by which their competitors hire employees.
The company must provide benefits to employees and pay appropriately so that he is not
dissatisfied. The main advantage for a company by choosing a good selection process is that it
helps in saving time and money required for training and development sessions. If systematic
questions are asked in the interview process and skills tests are taken for employees then it helps
in determining whether employee will be able to work in the company or not (Akkermans and
Van Oorschot, 2018). If the hotel company do not want to constantly replace people working in
the company then they should select the best candidate for the job vacancy. When there is a
systematic process in the company for hiring employees then the company easily reduces the
change of conflicts and fights among employees. The performance of a company is affected by
the recruitment and selection process of the company. Thus it is important for companies to hire
best candidates and reduce the rate of profitability and efficiency. In context of hospitality sector,
it is important for the company to hire skilled staff which will help in meeting the requirements
of customers and people in less time. If the company will be having an effective selection criteria
then it will be easy for company to perform better.
Chapter 3: Research Methodology
Research design – It is related to specific method or procedure to collect, analyse as well
as interpret information for getting solution of specific problem. There are various method of
research design such as descriptive, exploratory and experimental. For conducting this research
descriptive design swill be used because with the assistance of it accurate as well as correct
information will gathered. Thus, it is easy to give description related to specific views (Aronoff
and Ward, 2016). Along with this, through descriptive method accurate as well as relevant
results will be gain which are significant for increasing reader's knowledge. There are mainly
three ways through which descriptive research project can be completed such as case study,

survey and observational. In this research, survey will be conducted with the assistance of
questionnaire and help in collecting respondents views (Oesterreich and Teuteberg, 2016).
Data collection methods – It is the process through which information and data will be gathered
as well as interpreted. There are mainly two method of data collection i.e., primary and
secondary. Explanation of these are as follows :-
 Primary method – By using this method data collected is fresh or first hand which never
published in any paper, books and journal (Kaiser,El Arbi and Ahlemann, 2015). There
are several method of collecting primary data such as observation, feedbacks,
questionnaire and so on. Major importance of collecting data from primary source is that
 Secondary method – In this method information will be gained through several sources
such as books, journal, websites, paper and so on. Moreover, information gathered was
already published as well it is second hand data. There is less chances of getting
appropriate information through secondary method.
Thus, for conducting this research primary method of data collection will be use by
researcher which help them in gathering accurate information according to the requirement.
Research approaches - It is general research that outlines the way which undertakes during the
research work. The methodology defines the modes of data collection and it is a process to attain
an objectives. It is a systematic plan for conducting any research work. There are two types of
data collection Qualitative and Quantitative research.
 Qualitative Research – The qualitative research is defined as the market research
focusing on open-ended question airs and mainly this research based on observations and
conducting an in- depth interview based on certain parameters (Wang, Kung and Byrd,
2018). This is research is majorly focusing on the groups while collecting the data. The
main focus is on describing the individual experiences and beliefs.
 Quantitative Research – Quantitative research is describing the characteristics of the
population. The type of questionnaire used in this research is closed ended questions. The
researcher do survey of market and also data is based on the numerical data base. The
sample size is limited and sample methods are send through online surveys (google
forms).

For conducting this research qualitative method will be use by researcher because it help
in gaining proper knowledge related to specific topic. As well this method can be understood by
reader because of graphs and charts included within it.
Sample Size – It is term use within market research for defining the number of subjects
including sample size. In simple term by sample, group of subject which is selected from general
population are explain (Ward, 2016). There are several sampling method such as random and
non-random, for conducting this research random sampling method will be use. Sample size
within respective research will be 10.
Questionnaire – It is an research instrument which consist series of questions with the purpose
of gathering or collecting information and data.
Q1. What are the ways through which an organisation can improve business performance ?
 Effective recruitment and selection process
 Training and development sessions
 All of the above
Q2. Is there any requirement of redesigning recruitment and selection process in Corinthia
Hotel London ?
 Yes
 No
Q3. What can be the most suitable method of recruitment and selection for Corinthia Hotel
London?
 Internal hiring
 External hiring
Q4. What is the appropriate period of conducting recruitments in an organisation ?
 Quarterly
 Half-Yearly
 Yearly
 As per the organisation's requirement
Q5. How recruitment and selection process will aid in improving business performance ?
 By hiring suitable candidate
 By making changes in traditional working method
 All of the above

Q6. What are the disadvantages of conducting recruitment and selection process ?
 Time consuming
 Huge cost involvement
 Lengthy process
Q7. How an organisation can improve its business performance apart from recruitment and
selection?
 By conducting training session
 By implementing reward management
 By work life balance
Q8. Any suggestion for improving business performance..................................................
Chapter 4: Data findings, Analysis and Discussion
Theme 1: The ways through which an organisation can improve business performance
Q1. What are the ways through which an
organisation can improve business
performance ?
Frequency
 Effective recruitment and selection
process
5
 Training and development sessions 3
 All of the above 2

Effective recruitment and selection process
Training and development sessions
All of the above
0
1
2
3
4
5
6
5
3
2 Column B

Interpretation – After going through above mention graphical presentation it has been analysed
that there are mainly two methods through which organisation can improve their performance
such as effective recruitment and selection process as well as training and development session.
One of the important method is effective recruitment and selection because out of 10 respondents
5 are in the favour of it. Whereas, 3 are saying about training and development session as well
remaining 2 are in the favour of both.
Theme 2: Is there any requirement of redesigning recruitment and selection process in Corinthia
Hotel London
Q2. Is there any requirement of redesigning
recruitment and selection process in Corinthia
Hotel London ?
Frequency
 Yes 3
 No 7
Interpretation – After going through above graphical presentation it has been identified that,
Corinthia Hotel of London need not to redesign their recruitment and selection process as they
are using external sources which is most effective and help in hiring candidates who come with
some fresh talent. As out of 10 respondents, 7 are in the favour of that respective hotel need not
Yes No
0
1
2
3
4
5
6
7
8
3
7
Column B