Effective Sales Pitch: MGT502 Business Communication Presentation

This presentation provides a detailed analysis of sales pitches within the context of business communication, addressing key aspects such as research, problem definition, compelling points, and the importance of a sense of urgency and value. It offers recommendations for delivering successful sales pitches, including thorough preparation, avoiding generic approaches, emphasizing quality, and connecting with the audience. The presentation further explores the impact of an effective sales pitch on prioritizing leads, timing sales, and making irresistible offers. Additionally, it highlights the use of technology, such as visual aids, note-taking apps, and analytics, to enhance communication and audience engagement. The presentation concludes by emphasizing the application of business presentation skills in various business scenarios, including public speaking and sales calls. This resource, available on Desklib, is designed to help students understand and apply effective communication techniques.

BUSINESS
COMMUNICATION Submitted By:

SELF INTRODUCTION
My name is Mr/Ms ABC and in todays presentation I am going to
discuss business presentation and communication in particular
aspects of sales pitch which is a type of business presentation. In
this discussion I will explain characteristics of effective sales pitch
and would recommend some tips for successful delivery of sales
pitch.

ASPECTS OF SALES PITCH
 Sales pitch is short and engaging communication about product/service/ or concept that is
described to potential customers/investors
It is 2 way communication process between sales person and prospect
It is an engaging conversation rather than one-end sermon
Sales pitch must have following aspects:
Detailed research
Definition of problem and solution
Compelling points (Singh, Marinova, Singh & Evans 2018)
Sense of urgency
Impression of additional value
Focus on benefit
Follow up

RECOMMENDATIONS ON HOW TO SUCCEED
WHEN DELIVERING A SALES PITCH
1. Before selling, homework should
be done
2. Get rid of corporate sales pitch
3. More quality
4. Connect to impress
5. demonstrate
6. Sell with best attitude

HOW DOES THE
EFFECTIVENESS OF THE
SALES PITCH AFFECT THE
OUTCOME Effective sales pitch helps to
prioritize lead
Helps to nail sales with proper timing
(Sjöblom 2016)
Helps to make irresistible offers
Calls to action
Effective sales pitch Iterates first,
scales Last !

USE OF TECHNOLOGY TO IMPROVE
BUSINESS COMMUNICATION WHEN
DELIVERING SALES PITCH
Information in sales pitch with help of
visual aids gets processed faster than
verbal or text communication
Use of technology in sales pitch helps in
retaining 80% more inputs in audiences
Technology like chats, note taking apps,
voice dictation used in sales pitch can
reduce struggle to remember key points
Technology integration in sales pitch
makes it optimized with analytics

USE OF BUSINESS
PRESENTATION SKILLS IN
BUSINESS ENVIRONMENT
Business presentation are used in
business environment during:
Public speaking
Sales call
Training
 Teaching

CONCLUSION
Thus to conclude it can be said that in a sales communication
process, a sales pitch plays an important role as it not only outline
product but also states ways through which problems of
prospective audience can be solved through offered
product/service. Thus it uses compelling message to drive demand
and helps prospects take a decision of purchase.

REFERENCES
Singh, S., Marinova, D., Singh, J., & Evans, K. R. (2018). Customer
query handling in sales interactions. Journal of the Academy of
Marketing Science, 46(5), 837-856.
http://faculty.weatherhead.case.edu/jxs16/docs/CustomerQueryHan
dling.pdf
Sjöblom, J. (2016). The effect of value-based selling activities on
sales success. Aalto University School of Business.
https://aaltodoc.aalto.fi/bitstream/handle/123456789/20724/hse_et
hesis_14399.pdf?sequence=1