Analysis of Social Media in Public Relations: A Case Study Report

This report analyzes the effective use of social media in public relations, drawing on the research of Allagui and Breslow. It examines how organizations can leverage social media through digital storytelling techniques to enhance brand awareness, manage reputation, and engage target audiences. The report highlights the importance of social media in PR campaigns, emphasizing its role in generating conversions and maintaining brand positioning. It further discusses how the findings from the case studies provided insights into the PR campaign cycle and the use of storytelling techniques to meet the needs of the target audience. The report concludes by emphasizing the value of social media strategies in public relations and their impact on the overall success of PR campaigns.

Running Head: Week 6
Week 6
[Document subtitle]

Week 6 1
This week, we have discussed the information collected through the Allagui and Breslow
reading. Both researchers conducted a research of "Social media for public relations: Lessons
from four effective cases" and provides relevant information regarding social media approaches
(Allagui, 2016). On the basis of the Allagui and Breslow reading, it can be said that the effective
use of social media is necessary to determine the best practices for public relations. The
researcher also said that an organization can effectively use the social media through adopting
digital storytelling techniques. With the help of digital storytelling techniques, the organizations
are not able to use the social media effectively for public relation activities but also promote
different forms of content sharing that will involve and attract a large base of target customers.
Apart from this, the researchers also said that the organizations can use the social media
effectively for brand awareness and reputation management (Allagui, 2016). By doing this, the
organizations can effectively utilize social media in public relations campaigns and can generate
conversion to facilitate and maintain brand sustenance and positioning as well.
I collected a lot of significant information through reading the findings of both Allagui and
Breslow. At first, the paper provides me the knowledge of the use of social media for public
practices purpose. In future, the social media helps me to generate conversion and facilitate
brand positioning or reputation management effectively (Allagui, 2016). Apart from this, I also
believe that the effective use of social media helps me to create content with additional creativity
so that target members and the audience can attract accordingly. So, it can be said that the
information learned through Allagui and Breslow findings will help me a lot in generating
positive outcomes for practices of public relations.
The research paper disclosed the cases of a different social media campaigns. After reading each
social media campaign, I have identified that PR campaign cycle is using the same approach as

Week 6 2
discussed in the research study (Allagui, 2016). The owner of this campaign utilizes the
storytelling techniques of social media campaigns to attract target audience and serve their needs
in respect of public relations.

Week 6 3
References
Allagui, I., & Breslow, H. (2016). Social media for public relations: Lessons from four effective
cases. Public Relations Review, 42(1), 20-30.