Effective Use of Social Media in Workplace Communication Analysis

This report examines the use of social media in the workplace for effective business communication. It explores various platforms such as Facebook, Skype, and Instagram, analyzing their features and reliability for different communication needs. The report provides background information on each platform, discussing their strengths and weaknesses in a business context. It proposes a critical analysis of Facebook's role in business communication, assessing its reliability and effectiveness through secondary research. The conclusion summarizes the findings, highlighting the impact of social media on workplace communication and the importance of selecting the right platform to achieve business objectives. The report also mentions the use of online websites and secondary research to support the findings and the factors influencing the choice of social media for business communication, including technical advancements and adherence to them.

Running head: USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Using Social Media in the Workplace to Communicate
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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Table of Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Context.............................................................................................................................................3
Proposal...........................................................................................................................................4
Conclusion.......................................................................................................................................5

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Introduction
Social media are recognised as computer mediated technologies which are facilitated by
creation and sharing of ideas, interests and forms of expression via virtual communication and
networks for effective business communication. This particular variety has been further built on
social media which has been currently been able to introduce the challenges of the same. In the
recent times some of the most common features of social media has been witnessed with
interactive Web 2.0 Internet based applications, various types of user generated content, digital
photos and users creating specific profiles for the websites or the apps by the social media
organizations.
Background
As per the previously discussed topics we have been able to know about the different
types of social media which are used appropriately in the business communication. Some of
these include Facebook, Snapchat, Skype and Instagram. It has been further learnt that the social
media platforms such as Facebook is considered to be effective with wage communication within
the same interface. The groups using Facebook has been able to bring improvement in allowing
the employees o share the information based on the information, images and questionnaires.
Similarly Skype has been mostly effective for conducting business meeting and effective in
waging communication for business communication with team o employees globally. The
companies are seen to achieve branded messages which are shared to larger section of audience
where the employees are able to add to the existing stories.

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
The various discussions on Instagram have been able to discern that the organisation is
having more 700 million users having capacity to prove effective in attracting millennial talents
and increasing the engagement of the employees. With the mode of Instagram, several
companies are able to care for their employees and creating a balance between work life and
social life. The several types of the reliability test of the discussion has shown that Facebook is
reliable due to factors such as consistency, design, accessing of vital information, provision of
share and linking of interest. In addition to this Skype is discerned to be effective due to its
integration with office 365, more than 400 million user base, easy connectivity and delivering
compliance and control along with cheapest VoIP. Snapchat has been committed to be flexible in
any situation, providing live services in trade fairs and making the audience participate in the
trade shows. It has been further seen to be useful in sharing behind the scenes information.
The various types of the collected evidence from the report will be utilised in form of
assign the most effective social media platform for business communication. This will be taken
into consideration by not just the modes of communication means supported by also the
reliability of the same.
Context
In order to proceed with the report the most effective selection of the social media
platform facilitating business communication has been seen with Facebook. Facebook was
launched by Mark Zukerberg along with Eduardo Saverin, Andrew McCollum, Dustin
Moskovitz, and Chris Hughes in 2004. On November 2010, Facebook has acquired the fb.com
from “American Farm Bureau Federation” for an amount which is undisclosed. On January 11,
2011, the Farm Bureau has been able to disclose an income of $ 8.5 million in domain sales.

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Facebook has been discerned to use a combination base on HBase to store data across distributed
machines. Using a tailing architecture it has been able to focus on new events and storage in the
log files and tailing of the logs. The system rolls has been written with the data out and displays
by the users. In addition to this, Facebook has been able to pull the data out and display the same
to the users. Facebook Messenger has grown its instant messaging service and software
application developed originally in 2008. The company has been further seen to be committed in
terms of ensuring the highest form of the privacy setting and choosing specific parts of the
profile.
Proposal
The report proposes to critically analyse and develop coherent arguments associated to
effective business communication. This report will be able to conduct a research to identify the
most relevant with the coherent arguments based on the relevant business communication with
the chosen organisation. The proposal will be able to outline the questions on whether the
Facebook has been considered to be reliable for business commendation by considering all the
relevant factors. It will be further able to discern the different features of Facebook and the test
the reliability of the application. The report will be further able to identify the effectiveness of
Facebook in business communication along with the assessment of reliability of the same in
terms of features offered fir business communication. The critical analysis on the topic will be
further able to utilise secondary research approach to know about the existing services offered by
the application in terms of the contributions towards several business domains. Some of the
various types of the other research approach will be able to discern by measuring the outcomes
with the discerned research questions. The main implications of the research will be further able

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
to identify the various causes for choosing the correct strategy and showing the rationale for the
selection of the application and relate the same with the business communication objectives.
Conclusion
The report will be able to discern the different type of the outcomes which are seen to be
effective with the features offered by Facebook to communicate in business workplace. It will be
further able to state on the various types of the factors which shall be related with the
background and the secondary research sources. The main form of the collection of the data will
be done with the online websites and the several types to the website which will be seen to be
effective in communicating the overall effectiveness of Facebook in business communication.
The report will be also able to establish the choice of social media in terms of the technical
advancement and adherence to the same.