Research Project: Talent Management Strategies in Travelodge Hotels

This research project investigates the effectiveness of talent management strategies within Travelodge, a prominent hotel chain. The report begins with an introduction outlining the project's aims, objectives, and a project management plan, including work breakdown structures and material resourcing methods. The study employs both secondary research, drawing on existing literature, and primary empirical research, utilizing questionnaires to gather data from Travelodge managers. Key areas of focus include evaluating the influence of talent management strategies on company efficiency, identifying strategies to enhance employee productivity, and examining challenges Travelodge faces in managing talent. The analysis section incorporates relevant tools and techniques to interpret the research data, leading to valid conclusions and recommendations. Finally, the report reflects on the value of undertaking the research and the student's learning experience, providing a comprehensive overview of talent management practices within the hospitality sector. The study also includes Gantt charts to better visualize the timeline of the project.

Research project

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
1.1 Project Title...........................................................................................................................1
1.2 Project aims and objectives...................................................................................................1
1.3 Project management plan......................................................................................................2
1.4 Work break down structure...................................................................................................3
1.5 Methods of material resourcing............................................................................................3
Activity 2.........................................................................................................................................4
2.1 Secondary research................................................................................................................4
2.2 Primary Empirical Research.................................................................................................5
2.3 Validity and reliability of Research Methods.......................................................................7
Activity 3.........................................................................................................................................7
3.1 Analyse research data using appropriate tools and techniques.............................................7
3.2 Valid and meaningful conclusion........................................................................................17
3.3 Appropriate recommendation..............................................................................................18
Activity 4.......................................................................................................................................18
4.1 Reflect on the value of undertaking the research................................................................18
4.2 Reflect on your own learning and performance..................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES ...............................................................................................................................1
.........................................................................................................................................................2

INTRODUCTION
Talent management consider as a systematic process that help in determining the vacant
position, hiring best and suitable candidates, developing their skills and expertise in order to
effectively match the position. This will help in retaining employees to attaining all the long term
goals and objectives. One of the primary main of talent management is to determine the actual
requirement of human capital within the company that may assist in developing a strong
workforce (Collings, Scullion and Vaiman, 2015). By this, business improve their efficiency and
attain higher growth. Current research is based on Travelodge, is private and famous company
operate their business in the hotel and hospitality industry. The main focus of this organization is
to effectively manage talent as it amend overall performance of firm at market. This study is
going to discuss about research aims and objectives that help in meeting all the set variables.
Along with this, project management plan is included that assist in managing project activities in
effective way. Different research methods is also mentioned thorough which relevant data can be
easily gathered.
Activity 1
1.1 Project Title
Effective talent management strategies in a selected travel and tourism
organization.
Travelodge is private firm that operating in hospitality sector in United Kingdom, Spain
and Ireland. It is one of the largest independent hotel with more than 570 hotels across United
Kingdom. The main reason behind selecting Travelodge hotel is to determine the talent
management strategies of this hotel and in what way it contribute towards tourism sector. The
ambitious growth of Travelodge needs continuous hiring of the new team members when dealing
with the labour shortages and challenges related to candidate attraction.
1.2 Project aims and objectives
Research aim:
“To determine effective talent management strategies for maintaining efficiency of
overall travel and tourism organization.” A study on Travelodge.
Research objectives:
 To evaluate the influence of effective talent management strategies within the company.
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 To determine the appropriate talent management strategies for enhancing employees
productivity.
 To identify the challenges which faced by Travelodge while managing talent within their
functional activities.
Research Questions:
 What is the influence of effective talent management strategies within the company?
 What are the appropriate talent management strategies for enhancing employees
productivity?
 What are the challenges faced by Travelodge while managing talent within their
functional activities?
1.3 Project management plan
PMP is consider as an effective representation that utilized to provide guide to project
manager in executing as well as controlling entire activities. Mainly, it also define a
comprehensive baseline that includes how project activities can be done, who will be includes,
what time it take, what resources will be required and many more (Mackey and Gass, 2015). All
these are help in accomplishing whole research in effective manner to attain best possible
outcomes. It includes various elements which help manager in developing a successful project:
 Scope: The overall scope of this project is wider as it provide vast information to the
project manager towards the talent management and its effectiveness for organizational
efficiency level. By this, Travelodge can easily improve their skilled and talented
workforce. In context of researcher, this project provide the scope to undertake future
research on the basis of similar theme. Through which they can easily analyse the
accurate outcomes within the project.
 Risk: In context of company, major risk that faced by firm is lack of collaboration among
workers, lack of communication that put negative impact on the efficiency level of
organization. Whereas, project manager face issue related to allocating the required
resources among the team members. Other than this, Travelodge company can face the
risk related to technology, money and human resources. In order to overcome from the
risk, company will require to implement the advanced technology, develop money
management plan and also hire the talented staff which can able to perform the project
activities in a better manner.
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 Time: In PMP, it is crucial for researcher to clearly define the time scale in which project
activities will be conducted. Through this, project manager complete the project and at
the same time also improve its efficiency level. For completing project activities,
manager required around one month.
 Cost: It is crucial element in which investigator needs to maintain its overall quality and
cost as well to successfully done the whole project (McCusker and Gunaydin, 2015). For
undertaking this project, manager required approx £ 3000.
 Quality: It is significant aspect of project management in which research worker is
responsible for undertaking entire activities in reliable and authentic way. By this,
investigator make understandable figures that support in attaining positive and reliable
outcomes (Mackenzie and et. al., 2012). In this regards, manager of company is
responsible for offering best quality products to its customers in order to maintain
positive relation with them. This will directly contributes in improving the chances of
attaining reliable outcomes.
 Resources: This factor of PMP is crucial as it assist in completing the research in more
successful manner. For undertaking project activities, it is important for manager to
manage proper resources like advanced technology, human resource, finance, technical
knowledge, internet connection etc.
1.4 Work break down structure
WBS is consider as an effective activity that help in completing entire project activities in
well organised way. In this, it divided into small subdivision that will be effective in completing
research in most effective manner. By this, entire task can be done appropriately and more
successful way through which, researcher may reduce the possibilities or arising risk and
conflicts within the project. In this regards, when project activities is more complex then by
using work breakdown structure project manager can easily communicate and operate them
properly (Miller and et. al ., 2012). It may support in completing each and every project activities
in systematic way and along with more quality.
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Illustration 1: Work break down structure
(Source: Work break down structure)
Gantt chart- It also play a crucial role in managing project task activities in allotted time
frame. It includes various activities like introduction, identifying aims and objectives, literature
review and many more along with stipulated time duration. Mainly, It represent in pictorial
format wherein all the activities communicate in vertically form along with horizontally time
frame. With the assistance of this, whole project done in systematic manner and specified time
duration that may increase project reliability and make it more authentic.
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1.5 Methods of material resourcing
For completing whole research project, there are two type of techniques i.e. qualitative
and quantitative. These technique or method can help investigator in collecting applicable data
and information about the research theme and area. In this regards, qualitative methods will be
used in this project as it is more effective that help in executing investigation in more organized
way. Furthermore, it is also based on the human behaviour in which, researcher gather
information on the basis of human prospectives (Quinlan and et.al ., 2019). So it will improve
the reliability of entire research activities. By this, positive and more realistic data can be easily
gathers that support in taking best decision.
Activity 2
2.1 Secondary research
This section also show a important role in whole research because it includes secondary
information that is collected with the use of internet sources (Riedl, Davis and Hevner, 2014).
With the help of this, people can easily understand about what is talent management strategies
and its contact on overall performance of organization and its workforce.
Influence of effective talent management strategies within the company
Talent management strategy is related to action plan that generally optimise the
performance level of employees. It is related to optimizing the performance in wider sense.
Talent management has become important to growth of business along with the economic
progress that forcing company to be re- examine go they attract, sustain and engage the staff
members. Management of talent is crucial for every business because it support in improving the
productivity of manpower. Skilled and talented employees play a crucial role in performing
predetermined goals and targets in effective manner. An befitting management of talent
strategies is put optimistic effect on the company and its workers performance as well. With the
assistance of this, firm also implement a flexible working environment In addition of this, when
company implement talent management strategies within their functional activities then it change
the entire process and culture (Khilji, Tarique and Schuler, 2015). In this, company get positive
impact on employee behaviour and their performance as well. By this, company can meet all the
needs that support in reaching their targets in stipulated time frame. Along with this, it also help
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in establishing positive relation with customers and employees as well. As it retain them for
longer period of time.
Challenges which faced by Travelodge while managing talent within their functional
activities
It is significant activity for organisation to manage their talent more effectively so that
they can attain their predetermined goals and objectives. In this regards, it is not easy to
implement strategies of talent management as it create issue or challenges in front of
organisation that put negative effect on the performance of employees. In this regards, there are
some challenges that faced by company in managing their talent:
 Increase employee turnover: At the time of managing talent it is major issue that faced
by firm that put negative impact on the employees performance. If company fail in
managing talent at working area then firm can not able to retain them for longer period of
time (Noe and et. al, 2017). Thus, it is essential for Travelodge to give amended training
and development programs to workers that retain them for longer period of time.
 Higher total compensation demands: The staff members feel pressurised to give the
better for themselves. They feel that they did not get the fair compensation then they
would not hesitate to be speak up regarding condition. In context to this, staff members
stated that the pay is more contribution factor to overall satisfaction of job. It develops
complex situation for human resource manager in Travelodge because their main job is to
satisfied the employees and sustain them for long time period.
2.2 Primary Empirical Research
Primary sources and information is gather by communicating with individual in order to
analyse their opinion about the specified topic. In this regards, primary methods is one of the
effective in which researcher gather data by developing an questionnaire as it will take more time
but at the same time it provide reliable and relevant information (Kumar, 2019). By using this,
investigator can easily draw a valid judgement. For undertaking this investigation, information
will be collected through manager of Travelodge group by using random sampling technique.
Furthermore, 40 respondents will be selected that provide specific information related to the
research project.
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Questionnaire
Name:
Age:
Gender:
Email id.:
Q1) Do you have knowledge about Talent management?
a) Yes
b) No
Q2) Does talent management strategies is important for company in improving their
overall efficiency level?
a) Yes
b) No
Q3) What are the talent management strategies used by Travelodge for enhancing
employees productivity?
a) Effective selection process
b) On-boarding process
c) Development strategy
d) Retention strategy
Q4) What benefits drive talent management strategies in making employees productive
within the company?
a) Create opportunities
b) Retain employees
c) Enhance company performance
Q5) What are the major challenges faced by Travelodge at the time of managing talent
within their business activities?
a) Increase employee turnover
b) Lack of leadership
c) Higher total compensation demands
Q6) What type of alternatives implement by Travelodge to overcome the challenges of
managing talent?
a) Provide leadership
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b) Train employees
c) Hire skilled workers
Q7) What are the ways through which Travelodge can identify its talent in order to place
them in a right position?
a) By competencies
b) By results
c) By potential
Q8) What are the changes which Travelodge can acquire due to the implication of Talent
management strategies?
a) Increase in employees motivation
b) Improvement in employees relationship
Q9) Does implementation of talent management strategies help company in understanding
employees strength and weaknesses?
a) Yes
b) No
Q10) Recommended the ways by which company can improve their employee productivity
level.
2.3 Validity and reliability of Research Methods
In undertaking research, both validity and reliability are consider as an important aspect
as it help investigator in collecting proper information towards the talent management strategies
and its impact on the company performance. In this, questionnaire is prepared that help in
gathering primary information. As selected respondents have enough knowledge and information
towards the project theme as it is more reliable and valid as well (Green, Camilli and Elmore,
2012). With the help of this, researcher easily understand about the talent-management-strategies
and its actual impact on the business organisation and employees productivity also.
Activity 3
3.1 Analyse research data using appropriate tools and techniques
It is one of the important section of undertaking research as it also provide assistance to
investigator in presenting data in more detailed and systematic manner. In addition to this, Ms-
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Excel is also used by investigator as it is a software through which investigator make number of
graphs as per the questions asked from selected respondents. With the help of this tool,
researcher easily present quantitative data in limited period of time. Furthermore, frequency
distribution analysis technique is also consider as an effective tool that used by investigator to
analyse quantitative data in which researcher develop a frequency table that includes opinion of
chosen respondents to present the data in an appropriate manner.
Frequency distribution table
Q1) Do you have knowledge about Talent management? Frequency
a) Yes 30
b) No 10
Q2) Does talent management strategies is important for company in
improving their overall efficiency level?
Frequency
a) Yes 25
b) No 15
Q3) What are the talent management strategies used by Travelodge
for enhancing employees productivity?
Frequency
a) Effective selection process 15
b) On-boarding process 10
c) Development strategy 9
d) Retention strategy 6
Q4) What benefits drive talent management strategies in making
employees productive within the company?
Frequency
a) Create opportunities 20
b) Retain employees 10
c) Enhance company performance 10
Q5) What are the major challenges faced by Travelodge at the time
of managing talent within their business activities?
Frequency
10