Effective Talent Management in Travel and Tourism: A Case Study

This research project investigates effective talent management strategies within the context of the travel and tourism industry, with a specific focus on TUI, a major travel agency company. The study aims to understand the significance of talent management, its impact on organizational performance, and the specific strategies employed by TUI. The report includes an introduction defining talent management, research aims, objectives, and questions, followed by a project management plan outlining the scope, risks, duration, costs, and resources. The methodology section details the use of mixed methods, incorporating both qualitative and quantitative approaches through primary and secondary data collection. Primary data collection involves questionnaires, while secondary research includes literature reviews. The project also includes a work breakdown structure, Gantt chart, and a small-scale research component with a questionnaire distributed to TUI employees. The research explores talent management in the service industry, focusing on employee retention, motivation, and its impact on business performance. The report provides an overview of the research process, data collection methods, and the analysis of talent management practices within TUI, aiming to provide insights into effective strategies for the industry.

Research Project

Title
“Effective talent management strategies in the context of travel and tourism
organisation”.
Introduction
Activity 1
1.1 Research Project Title
The present study intention is to determining effective talent establishment strategies and
its impact over travel and tourism organisation. Therefore, the study is significantly based on
managing talent within organisational context, thus talent management is defined to the
expectancy of necessary human capital for a business and the systematic preparation to fitting the
requirements and objectives of the business (Khilji and Schuler, 2017). In addition to this talent
management refers as the systematic procedure of analysing the vacant position, hiring the most
appropriate individual, developing the skills and expertise of the individual to match the position
and retaining them to attain long term business goals. Travel and tourism is recognised as the
most developing industry in which growth and progression is high, thus, enterprise now a day's
are very much interested over achieving significant growth and development via managing talent
at work place. Therefore, tourism businesses and its management are concern over managing
talent at work place via emerging various strategies (Casey. And et. al., 2016). However, this is
efficacious in exploring the transaction and progression of the business at broad level. In the
existing research work TUI is the selected business, it is a big Anglo-German transnational travel
and tourism company, which is known as Travel Agency Company. The headquarter of the
business is in Hannover, Germany. The business was working since 1923 as the leading travel
and Tourism Company, therefore, the firm is having 71,473 employees who are managed by
applying appropriate management strategies at work place.
1.2 Research Aim, Objectives and Questions
Research Aim
To investigate effective talent management strategies and its influence
within travel and tourism industry. A study on TUI.
Research Objectives
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 To develop basic understanding regarding effective talent management
strategies in the context of travel and tourism organisation.
 To analyse the significance of talent management for the performance
development of an organisation. To evaluate the potential impact over talent management strategies over
the performance of TUI.
Research Questions
 What are the effective talent management strategies in the context of travel and tourism
organisation?
 What is the significance of talent management for the performance
development of an organisation?
 What is the potential impact over talent management strategies over
the performance of TUI?
1.3 Project Management Plan
A project administration programme is defined as the document which is used to
determine every phase of project, therefore, a management plan is in-consist over assorted
feature in that few are described as under:
Scope: The key scope of conducting the investigation is to determining the important strategies
for managing talent within TUI. Therefore, the scope of study is wide as the completion of
investigation will bring appropriate understanding regarding the suitable strategies for managing
talent at work place and its potential influence over the growth and progression of TUI
(Narayanan, 2016).
Risk: The key issue with the present investigation is the unauthorised use of respondents
information as individual's are very much concern regarding safety and security of their personal
information and the misuse of individual information has an adverse impact over the completion
of research work. This may also influence the reliability of exploration in future too because
respondent may ask for claim. Therefore, this could also develop negative image of
investigator and company within the commercial centre (Collings, Scullion and Vaiman,
2015).
Duration: This is the most important aspect of project management plan, thus it in-consist over
setting up an appropriate time in which the investigation is requires to be completed in
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appropriate manner. Time of each exploration is selected as per the reliability of investigation
and the time provided by the supervisors. For the execution of this particular investigation over
the area of investigating the talent management strategies and its influence over the operations of
TUI, 5 months is suitable in completion of work in appropriate manner with the support of
executing all the activities in feasible manner (Pantouvakis and Karakasnaki, 2017).
Cost and Quality: Cost and quality and two important aspect which are needs to be considered
by the investigator in developing any activity. Therefore, in an investigation work the execution
of investigation is relay upon a particular cost, thus few activities are cost consuming in nature so
it is important for the researcher to manage an appropriate amount of fund and capital to execute
the work in right manner. With reference to this particular investigation, £70 is suitable for
executing all activities; however, this amount will be supportive in easy execution of the
activities (Hacıömeroğlu and Bulut, 2016).
Resources: The present investigation is executed for TUI over the area of effective talent
management strategies which are suitable for the growth and development of business. For
executing work in effective manner, researcher requires, appropriate sources, access to websites,
availability of respondents, proper system resources like computer, USB etc. In addition to this,
the organisation also requires to have capital, labour, land, etc. for easy accomplishment of
organisational objectives.
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1.4 Work break down structure and Gantt Chart
1.5 Suitable research Methods
The selection of methodology is the key consideration of an investigator, therefore, a
research is either qualitative or quantitative in creation and the choice is relay upon the data
gathered through the investigator for assisting the activity in right way. In the existing research
area, mixed method has been applied through the investigator in which qualitative and
quantitative aspects are included; therefore, it is effectual in developing elaborated judgement
over the area of investigating effective talent management strategies and its influence
within travel and tourism industry (Khilji, Tarique and Schuler, 2015). Thus mixed method is
suitable in rendering suitable help in executing the activity in potential way, with the support of
detailed information that are relay upon observing personal opinion and perception of individual
and scholar.
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Data Collection: This is the imperative area of investigation which is comprehend on primary
and secondary aspects, hence, these two are suitable in gathering valid and reliable data which
are suitable in attaining at the significant results (Mohammed, 2016).
Primary Sources: The information is said to be primary which is gathered for the first time and
not being accumulated before for any other subject area. Therefore, primary investigation is
basically executed for a specific area of work. In this data collection is depend over
questionnaire, interview, survey, focus group, personal observation and so on.
Secondary Sources: The data is said to be secondary when the information is based upon past
experience, therefore, in this analysis is relay upon previous investigation (Noe, Hollenbeck,
Gerhart and Wright, 2017). Therefore, secondary information is mainly executed via the
assistance of books, journals, past investigation work and published research articles etc.
In the existing research work, both primary and secondary resources are used through the
investigator, thus these two are equally significant in assisting the work in right manner to
reaching at the potential outcome. Primary investigation is being executed by preparing
questionnaire that covers the aim and objectives of the chosen subject area and on the other side,
secondary investigation is executed for processing literature which supports in developing the
understanding of the individual in relation to the chosen subject area, here-forth, data
accumulation is based on published articles, books, journals, past investigation work related to
the similar study (Moayedi and Vaseghi, 2016).
Activity 2 – Project Execution/ Conducting Small-Scale Research
2.1 Secondary Research to address the topic of Talent Management in the Service Industry
According to the opinion stated by Jay Tankersley, 2016, Talent establishment is outlined as
the procedure by which organizations identify talented individuals who can have a positive
influence over the organization and its performance.. Talent management has get over an integral
portion of human resource management, There for in the context of hospitality industry
organizations are widely concern over retaining their talented workforce is in regards to
execution of effective organizational processes. In today’s modern business environment
organizations want to retain their best and talented workforce is to create winning teams that are
encouraged and engaged very much in the operations of the firm. There are multiple strategies of
talent management which are beneficial for the firm in retaining talent at the workplace
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therefore, There are multiple strategies of talent management mission for the family in retailing
at work place there for some are Align talent and strategy, performance consistent employee
review, recognizing top employees, adopt talent management courses etc. these are few effective
strategies that can be implemented by the organizations for managing talent at work place.
As per the opinion stated by Mona Momtazian, 2016, talent management basically refers
as the efficient fascination, recognizable proof, advancement, commitment, maintenance and
development of those people who are of specific incentive to the business either in perspective
on their high potential for the future or in light of the fact that they are satisfying authoritative
gave jobs and obligations. For instance TUI it’s a large travel and tourism organization which is
widely focus over retaining their employs all effective longer run of operations has experience
people are valuable in attempting business objectives in more effective manner. There are
multiple significance of managing talent at work place like hold top endowment at work place,
employee motivation, improve business performance, higher client satisfaction, These are the
major benefits which are mainly gained by the businesses for managing talent at work place. The
major reason for talent management is retention of experienced and highly effective employees
within the workplace as people with S skills are more valuable in contributing their significant
efforts in the growth and success of business. As a global organization the management of The
major reason for talent management is retention of experienced and highly fact of employees
within the workplace as people with higher skills are more valuable in contributing their
significant app what’s in the growth and success of business (Silva. And et. al., 2017). As a
global organization the management of TUI his concern over hiring well skilled and educated
people and providing them training in respect to retaining them for longer time as they are
mainly concerning over people who are experienced in the same field as people with more
experience in travel and tourism are effective in enhancing the business operations at wider level.
2.2 Primary Empirical Research that goes towards the Consultancy issue
The present considered work is relay upon investigating the efficacious talent
management scheme and its influence within travel and tourism industry. Therefore, company is
facing issue regarding managing talent at work place. In this existing work, questionnaire is the
most suitable source of conducting primary research, thus in this survey is being applied via the
assistance of questionnaire which is filled by the answering who are selected for rendering
authentic data in relation to the chosen subject area. In this questionnaire is based on the aims or
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subjective of the work, as in this questions are build which are significant in covering the aim
and objectives of the investigation.
Data Sampling: This is the most important part of an investigation methodology as it is
incorporates over probabilistic and non- probabilistic data sampling instrument. Therefore, in
this existing investigation random sampling has been taken into existent action through the
investigator therefore, in this respondents are randomly picked for filling the requirement of the
questionnaire (Valerio and et. al 2016). In this employees of TUI Is recognised as the sample for
this particular investigation as he employees are more valuable in rendering valid data. The
sample size for this particular research is 30.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Are you aware about talent management strategies in the context of travel and tourism
organisation?
Yes
No
Q2) According to you, talent management is required for the businesses to managing efficient
human resources at work place?
Yes
No
Q3) Do you think that TUI carry all the essential resources for implementing the talent
management strategies at work place?
Yes
No
Q4) Do you think there is any scope of improving human resources working for TUI?
Yes
No
Q5) According to you, What key strategies are implemented by the Travel and Tourism
organisations for managing talent at work place?
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Align Individual Goals with Corporate Strategy
Create Highly-Skilled Internal Talent Pools
Break Down Information Silos and Develop Collaboration
Intrinsic and Extrinsic benefits
Q6) As per you view, Intrinsic and Extrinsic benefits are effective for TUI in managing talent at
work place?
Yes
No
Q7) As per your opinion, what are the key significance of talent management for the
performance development of TUI?
Retain top talent
Employee motivation
Improve business performance
Higher client satisfaction
Q8) According to you, which kind of influence does talent management strategies has over the
performance of TUI?
Positive
Negative
Neutral
Q9) According to you, what are the possible ways that can be opt by TUI for managing talent at
work place environment?
Training and Development
Understanding the business Requirement
Competency Mapping
Performance Appraisal
Q10) Any suggestion for TUI in attaining higher competitive advantage by managing talent at
work place.
2.3 The validity and reliability of the Research Methods
The key obligation of an investigator is to produce valid and reliable outcome for the
purpose of effectively completion of the work, therefore, validity and reliability are two essential
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term which are suitable in providing significant assistance to the investigation in right manner.
The present study based on the subject area of analysing the effective talent management
strategies and its influence within travel and tourism industry is valid and reliable, therefore, the
criteria of validity is filled by gathering information from the most suitable and authentic
sources. The examination is said to be valid when reasonable results are suffocate that supports
the consequences of the work through tending to the issue in fitting way. Actually side, an
investigation of said to be solid in nature when comparative outcomes are gotten in various
circumstances. In this way, In present the present examination, the specialist has guaranteed that
the information is removed through authentic resources. In addition, the appropriate techniques
are utilized for the expectation of leading examination work in right way. Notwithstanding, it can
be claimed that the investigator has ensured that the exploration work fulfils the criteria of
validity and reliability through gathering information from most appropriate resources that are
viable in providing information over the chosen subject area.
Activity 3 – Project Findings
3.1 Analysis of research and data, using appropriate tools and techniques.
This segment of examination is compelling in recognizing, determining and interpreting
the information in fitting way. With regards to show examination work, thematic analysis is
executed by the analyst as it is powerful in directing suitable examination over the region of
recognizing appropriate talent management strategies for the growth of travel and tourism
organisation .
Questionnaire
Q1) Are you aware about talent management strategies in the context of travel
and tourism organisation?
Frequency
Yes 29
No 1
Q2) According to you, talent management is required for the businesses to
managing efficient human resources at work place?
Frequency
Yes 28
No 2
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Q3) Do you think that TUI carry all the essential resources for implementing the
talent management strategies at work place?
Frequency
Yes 26
No 4
Q4) Do you think there is any scope of improving human resources working for
TUI?
Frequency
Yes 23
No 7
Q5) According to you, What key strategies are implemented by the Travel and
Tourism organisations for managing talent at work place?
Frequency
Align Individual Goals with Corporate Strategy 5
Create Highly-Skilled Internal Talent Pools 6
Break Down Information Silos and Develop Collaboration 4
Intrinsic and Extrinsic benefits 15
Q6) As per you view, Intrinsic and Extrinsic benefits are effective for TUI in
managing talent at work place?
Frequency
Yes 28
No 2
Q7) As per your opinion, what are the key significance of talent management for
the performance development of TUI?
Frequency
Retain top talent 8
Employee motivation 7
Improve business performance 7
Higher client satisfaction 8
Q8) According to you, which kind of influence does talent management
strategies has over the performance of TUI?
Frequency
10