Effective Talent Management Strategies in Tourism: A Research Project

This research project investigates effective talent management strategies within the travel and tourism sector, specifically focusing on VisitBritain. The project aims to identify successful talent management approaches and their influence on employee job satisfaction. The methodology includes project planning, research execution involving quantitative data analysis through questionnaires, and the presentation of key findings. The research explores the role of talent management strategies in enhancing employee satisfaction and organizational growth. The project concludes with recommendations for attracting and retaining top talent, such as promoting flexibility and providing constructive feedback. The reflection highlights the development of research skills and the importance of talent management practices within the industry, referencing relevant academic sources.

“Effective talent management strategies in a
travel and tourism organisation
Research project

Talent management refers as an organisational commitment
to hire, recruit, select, retain and develop most
knowledgeable and talented employees.
ACTIVITY 1: – Project Planning/
Management

Project aim:
Main aim of this project is “To identify the talent management strategies and its
impact on employee’s job satisfaction. A study on VisitBritain
Project objectives:
To identify the effective talent management strategies in context of travel and
tourism organisation.
To determine the role of talent management in growth and success of VisitBritain.
To analysis the importance of effective talent management strategies in
improvement of employee’s satisfaction.
Project aims and objectives

Scope:
Risk:
Time:
Cost
Quality
Gantt chart
Work-break down structure
Project management plan

Talent management is the process of getting right talent and
development of their capabilities through keeping the
objectives of an organisation in mind. These are effective
towards the development of effective working who is able
to perform in every type of conditions.
ACTIVITY 2: – Project Execution/
Conducting Small-Scale Research

Q1) Do you have knowledge about the talent management strategies used by
VisitBritain?
a) Yes
b) No
Q2) What type of talent management strategies used by VisitBritain?
a) Opportunities for continues improvement
b) Reward and recognize right
c) Detailed job description
Q3) Does talent management strategies help you in improvement of your job
satisfaction?
c) Yes
d) No
Quantitative data analysis:

Q1) What is the role of talent management strategies at workplace of
VisitBritain?
Q2) What are the importance of effective talent management strategies in
improvement of employee’s satisfaction?
Q3) Does talent management strategies support your employees in
improvement of its performance and satisfaction towards job?
Quantitative data analysis:

Q1) What is the role of talent management strategies at workplace of
VisitBritain?
Interpretation: The main role of talent management strategies at the
workplace of an organisation is higher employee satisfaction.
ACTIVITY 3: – Project Findings

From the above mentioned information it has been concluded
that most of the respondents are aware about the talent
management strategies and its importance in improvement of
employee’s performance.
Conclusion

From the above findings it is been recommended different
ways for VisitBritain in attraction and retention of top talent at
workplace. These ways are: encourage flexibility, develop an
enticing program, provide frequent constructive criticism and
praise etc. These are more effective ways in retaining top talent
at workplace for long time.
Recommendation

I am glad that I got an effective chance for doing this research
over a brad topic i.e. “Effective talent management strategies in
a travel and tourism organisation, By doing this research, I
become able to improve my knowledge about the talent
management strategies and research skills i.e. literature review,
data collection, time management etc.
Reflection

Marinakou, E. and Giousmpasoglou, C., 2019. Talent
management and retention strategies in luxury hotels: evidence
from four countries. International Journal of Contemporary
Hospitality Management.
Adeyinka-Ojo, S., 2018. A strategic framework for analysing
employability skills deficits in rural hospitality and tourism
destinations. Tourism management perspectives. 27. pp.47-54.
References