Report on Effective Team Working and Communication Strategies

This report delves into the critical aspects of effective team working and communication within an organizational context. It begins by highlighting the importance of communication in fostering team cohesion and achieving common goals, emphasizing the need for open channels and a shared purpose. The main body explores the development of effective teams, detailing Tuckman's model of team development with its five stages: Forming, Storming, Norming, Performing, and Adjourning. The report then discusses the impact of effective teamwork on organizational behavior, including enhanced support, efficiency, communication, problem-solving skills, and loyalty. Furthermore, it examines the types of roles needed for a cohesive team, drawing upon Belbin's team roles model, categorizing roles into thought-oriented, action-oriented, and people-oriented roles, and explaining the responsibilities of each. The report concludes by summarizing the key findings and reinforcing the significance of these elements for organizational success.

EFFECTIVE TEAM
WORKING AND
COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
How to develop an effective team...............................................................................................3
The impact of effective team working.........................................................................................6
The types of roles that are needed in order to create a cohesive and effective team...................7
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
The most important component to develop effective team or group of people are
communication. So, in order to express views effectively with each other, the development of
necessary skills to communicate is highly crucial (Wagner, 2017). To keep the teamwork activity
running effectively, company needs to establish continual and open channels of communication
along with their supervision on how the group interacts.
With the help of effective communication within the team in an organization, building of
common purpose to reach goals among team members has been developed (Barsukova, 2018).
Generally, friendly communication help team members to evolve a sense of happiness and able
to fortify relationships among employees.
This report contains the concept of effective team work and importance of
communication in order to develop the environment so that the teams within the organization can
work effectively to achieve pre-defined goals.
MAIN BODY
How to develop an effective team
Cooperation among team-mates is the most important element which is required to
achieve success of the business activities. Cooperation at the workplace is characterized by team
which can be effective or ineffective (Kenina , 2018). A team has to perform in effective manner
to achieve long term and short term goals and objectives. A team will be able to attain the tag of
effective team when they are able to contribute towards the open communication within the
teams instead of doing their individual tasks without communicating with each other. The
procedure of learning to work together in efficient manner is comes under the concept of team
development or can be explained by Tuckman's model. Bruce Tuckman, an educational
psychologist has described that teams within the organization has gone through explicit stages
during development (Voorveld, 2019). According to this model, it consists of five stage
development process that most teams follow to become high performing. The stages are
classified into five parts such as Forming, Storming, Norming, Performing and Adjourning.

Most high performing teams in organizations go through above stated five stages of team
development
 Forming Stage: This stage involves a period of positioning and getting familiar.
Unpredictability is extremely high during this stage of model and employees are looking
for leadership and authority and look for their guidance or direction while completing
their tasks. Due to this reason the individual roles and responsibilities are unclear. The
leaders have to prepare in advance to answer a lot of questions about the team objectives
and purpose of doing tasks (Tuckman, Jensen, 2018). Pre defined processes are mostly
ignored in such phase. This phase includes mostly social interactions in order to achieve a
level of understanding among each other. The leaders are the directional candidate.
In context of Lex furnitures, the leaders of the company have to maintain initially effective
coordination and communication among sales department and marketing department so that
effective team role will be played by different employees that automatically enhance the
effective team work within the company.
 Storming Stage: The storming stage is most ambitious and critical stage to pass through.
There is a possibility of conflicts occurrence in this stage. Team performance of
Illustration 1: Tuckman's Model
Source: (Business balls, 2021)

employees decreases in this phase because energy has wasted into unproductive
activities. In this phase company may feel lack of agreement when it comes to making
group decisions. Each and every team member tries to establish their position in front of
leaders and other team members due to which clarity of team purpose increases along
with much precariousness. The team needs to be focused on the goals and objectives of
the company to avoid any distraction. To enable continuous procedure of tasks,
compromises may required by the team members. The leader acts as coaches in this
stage.
In this stage, the managers and leaders of Lex furniture have to push individual against the
boundaries, though certain conflicts may takes place but establishment of effective processes and
structure of working will help the team members to work efficiently. Leaders have to suggest
each individual to remain professional and open to each other along with help other members to
understand the view points in collective manner. As sales team work for products that will
become part of changing market and marketing team needs to advertise the product so both the
departments have to work in together manner to achieve goal and make the product popular.
 Norming Stage: In this stage the unity among employees emerges as it passes the second
stage i.e. storming. In this phase interpersonal differences among employees begin to be
resolute and a sense of coherence and integrity emerges (Kiweewa, 2018). Members learn
to cooperate in this stage and begins to focus on team goals. Commitment and unity
among employees become strong because of big decisions are made by group agreements
and small decisions are pass on to individuals within the group. The leaders act as
facilitators in this level.
In this stage the leaders of Lex furnitures have to collect all the members of sales team and
marketing team together to come out the other side with strong understanding of how overall
team should work to achieve goals.
 Performing Stage: In this performing stage, cooperation among team members have
been well-developed and team act as a developed, arranged and well performing manner.
There is a well organized and committed structure towards team mission. Though
problems and conflicts still exist but the proper delegation of responsibilities helps to
avoid chaos in the company. The team focused on problem solving. The function of

leader is to delegate responsibilities and overseeing them whether they are done by the
employees in effective manner or not.
In this particular phase, The performance occurs in which the marketing team have to do tasks to
advertise the product while the sales team have to decide about the selling activities but with the
cooperation of each other. Leaders have to ensure the coordination among both the departments.
 Adjourning Stage: In this specific stage, mostly all the team roles have been completed
and achieved. This phase gives importance to the final crux of the report which includes
winding up final tasks and preparation of final results takes place. The reassignment of
work has been given to the team members as the task due to which the teams formed are
completed and work load for the particular task diminishes. The team-mates are again
work towards the forming and storming stage for other task with other or may be same
team members (Miller, 2020).
At this level, the work has been completed and the time of final result has come in order to see
and analyse the effectiveness of introduction of new product and their advertising activities
effectiveness on the audiences.
The impact of effective team working
Team work is not only for measuring the prospects of organizational behaviour of the
company as it is a method of completing projects in the business. In case where the work is in
complex manner then the members of team-mates easily divide their work based on the number
of persons available to complete the task and properly utilize strengths in order to complete the
task. Employers always look for the skills and talents of the candidates and figure out that who
are able to perform the tasks effectively and offer them the effective position (ELLIS, 2020). The
impact of effective team working in the organizational behaviour of the company in order to
develop effective team and communication among employees are:
 Assist: The effective team working builds a feeling of satisfaction and encouragement
which is even more than what an individual get on their own for their personal work.
Support from teammates helps in building trust and due to this each and every employee
of the team are able to formulate ideas from rough drafts of thoughts. With the help of
proper assistance in Lux furnitures the team supports each other in order to stay on task
and to meet deadlines on time and staying productive throughout the project.

 Efficiency: Group work always sees to be more efficient than single work because of the
way of assignment addressed. Generally, each and every individual has its own strengths
and weaknesses which could reflect while doing task solely but if the employees perform
in team work, the skills are supposed to complement each other. This type of balance in
the organization means that there is a less possibility of errors in the actions of the team
activity and members of sales department and marketing department in Lux furnitures
due to which they are able to get output in more efficient and faster way than doing tasks
individually.
 Developed communication: Communication is an important element of doing work in
team or united groups. Issues regarding communication can be easily identified at the
time of group activities and practical situations such as group assignments because in this
everybody is allowed to share their view points in front of another (Raley, 2017). In order
to perform in groups the members of various departments of the Lux furniture are able to
improve its way of expressing ideas to another person so that they are able to achieve
objectives and goals accordingly.
 Problem solving skills: Doing work in group enhances the skill of problem solving
amongst the employees of the organization which ultimately helps the employees to
enhance their way of working and strategies build to complete the tasks successfully.
 Loyalty: Team work enhances the environment and feeling of loyalty in employees for
each other which will help the organization to improve the productivity level of the
company. It builds a sense of loyalty among the team members of Lux furniture in a
manner so that no person leaks the important information in front of the employees
outside the group or task team.
The types of roles that are needed in order to create a cohesive and effective team
An effective team work requires various personality kinds that can anticipate different
roles. Assigning of roles and responsibilities according to the strengths and weaknesses of
individuals is an appropriate way to build a team, as people good at the tasks that are performed
according to their strengths. In order to evaluate the roles that are needed in order to create a
cohesive and effective team are described with the help of Belbin team roles model in which job

responsibilities are cl;classified into three broad categories i.e. thought oriented roles, action
oriented roles and people oriented roles (Rehman Gilal, 2017).
Thought oriented roles includes:
 The Monitor Evaluator: Monitor evaluators are serious kind of persons who excel at
critical thinking and strategic planning. They are basically the solution providers as if the
team-mates faces any challenge while performing tasks, then monitor evaluator is the one
who carefully analyse the situation and after considering all possibilities or angles they
inherit a perceptive solution. Just as in Lex furnitures, a manager who works as a monitor
evaluator works to provide solution to the group tasks in order to reduce conflicts
between sales department and marketing department.
 The Specialist: The specialist is the team member who has expertise in any specific
field. They are ultimately the persons who possess the specialized knowledge and skills
to perform certain tasks effectively. With the help of specialist the Lex furnitures are able
to perform their group tasks and discussions effectively as there are single people who
contribute while performing the task and according to their skills they are the sole person
who decides the strategies which reduces conflicts and confusion among sales and
marketing department.
 The Plant: Plants are free thinkers and are free to express their innovative views and
ideas in front of everyone (Jaafar, 2017). The planters are kind of employees or
candidates who provide new ideas and approaches to the company but are not good in
communication part.
 The Shaper: Shapers are the influencers who encourage others to perform specific tasks.
They are the persons who passionately influence the other team members in order to
complete the task. In Lux furniture company, the leaders of the tasks are the shapers who
guide the other members to complete their pre-defined tasks.
 The Implementer: Implementers are the ones who get the tasks done or completed by
others by turning the plans into actions. They are highly disciplined and self controlled
individuals (Aziz , 2017). The implementers generally prefer accepted ways to perform
tasks. The head to team performing single task are the implementers in the lux furniture
organization.

 The Completer: Completer are also considered as the finishers of the tasks. They ensure
that there should be no error and omission in the completion of project. The role of each
and every team member at their point to complete their task effectively while working for
the Lux furnitures.
 The Coordinator: Coordinator is the member who acts as the team leader who guides
the team to perform their task effectively. Coordinator prefers more anti-authoritarian
approaches that includes open communication. They are ultimately the people who
concentrate on helping team members in order to accomplish their individual goals as
well. Such as the coordinator of the tasks performed by the team members of Lux
furniture tries their best to maximize the level of satisfaction among employees of the
organization.
 The Team Worker: Team workers are the kind of person who provide their maximum
support and ensures that the teammates are working effectively towards the completion of
tasks (Lynch, 2018). The team workers in Lux furniture have to provide their maximum
in order to complete their sales and marketing tasks in proper manner to achieve
profitability.
 The Resource Investigator: The resource innovators are innovative and negotiator kind
of person that explores all the available options and negotiate for resources. They are
positive kind of persons who are interested to explore new opportunities. The resource
investigators in Lux furniture are the human resource persons or managers who select the
right candidates for the goals according to their strengthens and skills.
CONCLUSION
From the above report it has been concluded that development of effective team develops
an environment of friendship and loyalty among the employees of the organization. Teamwork
helps in solving difficult problems. For effective team work communication plays a vital role as
teams that communicate and share ideas in proper way allows team members to understand their
roles and responsibilities of everyone in the team.
Effective team development helps the Lux furniture to resolve their issues between sales
department and marketing department and able to achieve the pre-defined goals in proper
manner.

REFERENCES
Books and journals
Wagner, E.H., and et.al., 2017. Effective team-based primary care: observations from innovative
practices. BMC family practice, 18(1). pp.1-9.
Voorveld, H.A., 2019. Brand communication in social media: A research agenda. Journal of
Advertising, 48(1). pp.14-26.
Tuckman, B.W. and Jensen, M.A.C., 2018. Stages of small-group development revisited. Group
& Organization Studies, 2(4). pp.419-427.
Kiweewa, J.M., and et.al., 2018. Tracking growth factors in experiential training groups through
Tuckman’s conceptual model. The Journal for Specialists in Group Work, 43(3).
pp.274-296.
Miller, D.L., 2020. The stages of group development: A retrospective study of dynamic team
processes. Canadian Journal of Administrative Sciences/Revue Canadienne des
Sciences de l'Administration, 20(2). pp.121-134.
ELLIS, P., 2020. Team working (part 1): creating a team. Wounds UK, 16(1).
Raley, J., Meenakshi, R., and Duzinski, S., 2017. The role of communication during trauma
activations: investigating the need for team and leader communication training. Journal
of surgical education, 74(1). pp.173-179.
Rehman Gilal, A., Jaafar, J., and Aziz, I.A., 2017. Finding an Effective Classification Technique
to Develop a Software Team Composition Model. arXiv e-prints, pp.arXiv-1711.
Lynch, D.S., Lynch, M.J. and Clemens, C.M., 2018. Belbin Team Roles. The Handbook of
Communication Training: A Best Practices Framework for Assessing and Developing
Competence.
Saenko, L.A., Barsukova, T.I., and Kenina, D.S., 2018. Team building as a tool to strengthen the
company's position in the market. International Journal of Engineering and Technology
(UAE), 7(4.38). pp.431-433.
Online
Business balls, 2021. [Online]. Available Through: <https://www.businessballs.com/team-
management/tuckman-forming-storming-norming-performing-model/>.