Aspects of Effective Tourism: A Comprehensive Report

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ASPECTS OF EFFECTIVE TOURISM
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ASPECTS OF EFFECTIVE TOURISM
Table of Contents
Task 1:.............................................................................................................................................3
Answer to Question (a):...............................................................................................................3
Answer to Question (b):...............................................................................................................4
Answer to Question (c):...............................................................................................................6
Task 2:.............................................................................................................................................8
Answer to question (a):................................................................................................................8
Answer to question (b):...............................................................................................................9
Task 3:...........................................................................................................................................11
Answer to question (a):..............................................................................................................11
Answer to question (b):.............................................................................................................14
References......................................................................................................................................15
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Task 1:
Answer to Question (a):
The chief tourist destinations of the world act as icons for the cities that are in. We could discuss
few tourist destinations that stand among the architectural wonders of the world.
 Christ the Redeemer (Rio de Janeiro, Brazil): the iconic majestic statue of Jesus
in wide open arms is situated on the top of Corcovado Mountain in Rio de Janeiro. It
was built with reinforced concrete in the early 20th century and is a tourist symbol for
all visitors coming to Brazil (Siqueira, 2015). It generates a lot of income for the city,
since most of the visitors arriving to Rio have a primary goal to experience a first
person view of Christ the Redeemer. With increasing in number, Christ attracts over 2
million every year. The highest crowd recorded was a total of 14,000 people in a
single day visit, on the Easter of 2011. Reportedly, the statue has generated about 22
billion USD in tourism department.
 Eiffel tower (Paris, France): Probably the most romantic destinations all over the
world for vacations and honeymoons is the city of Paris. The construction wonder of
the city that makes it so popular is the Eiffel Tower. The wonder was opened for
public towards the end of the 19th century in 1889. Since then, about 250 million
people have visited the romantic masterpiece, with about 7 million people visiting
every year. Though the metal structure was considered dull idea generating shy
revenue in its initial ages, in contemporary times, it has been a major attraction and
has grown to be the most valuable monument in all of France with worth 435 billion
Euros.
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 Colosseum (Rome, Italy): The construction of the gigantic amphitheatre was
completed on 80 AD under Titas, the successor of Emperor Vespasian. It held a
population of about 60,000 to 80,000 people. In the medieval period, the Colosseum
used to host battles of Gladiators, animal hunt, executions, and other barbaric
activities that were supposed to entertain people. However, acts of great battles and
famous mythological dramas were also exhibited. Now, only the remains of it is
visible, and that too attracts a lot of tourists from all over the world. It stands as a
monument of medieval barbaric entertainment. With an increased visitor count of
about 7.4 million people in 2018, Colosseum is the most visited monument in Italy.
 Taj Mahal (Agra, Uttar Pradesh): The Taj Mahal built by the Mughal emperor
Shah Jahan in the 17th century is a white marble mausoleum and is considered the
most beautiful architecture built in the entire history of India. In 1983, UNESCO
declared the Taj Mahal as a World Heritage Site. The number of tourists visiting
every year is increasing with about 6.5 million people visiting in 2019. The Taj
generates a huge revenue in the tourism sector with over 25 lakhs INR every year. A
total of about 75 lakhs INR was generated in the last 3 years (Sharma, 2019).
Answer to Question (b):
Tourism has been a human need that forces them to break out of their monotonous life and travel
to new places to achieve peace, gain knowledge, refresh their soul and achieve motivation. Some
of the present trends that have been caused due to the factors motivating people to take vacations
and holidays are mentioned below.
 Healthy travel: People, mostly living in cities often suffer from disorders and diseases
caused due to pollution. Some people often find it physically disturbing to find peace in
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the crowd, commotion and daily hustle. They often try to restore their health by visiting
places that are good for their health. They visit serene and lonely places, filled with fresh
air and green trees and try to spend some time there with Mother Nature.
 Solo travel: A recent trend that affects tourism industry is the increasing number of solo
travels. People all over the world have sought a way out to achieve self realization and a
break from their entire social world by travelling alone and leading an offline life for a
few days. This helps them to know themselves better and allows them a carefree travel
experience. In the last couple of years, female solo travel increased by 50 percent. There
has been a 38 percent increase in solo travel all over the world.
 Local interaction: Most people visiting places abroad tend to be curious in the local
language, culture, and the people. Although they prefer a guided tour, the tourists opt for
a tour where they could roam about as locals and feel the vibe of the place first hand.
This helps the tourists to experience the lives and habits of local people better. About 60
percent of foreign visitors tend to mix with the locals to lead a life similar to them to
accustom themselves with their culture, social habits and food habits.
 Relaxation: Most people opt for holidays and vacations to seek relaxation and mental
peace. This is a trend which has been around for quite a long time and has predominantly
increased due to the pressure of modern day corporate world. People who seek happiness
through materialistic possessions in the crowd of cities, often realize their basic need in
life, their mental peace. They try to relax their body and mind by spending a few days in
a peaceful environment of forest destinations, hills stations and other less crowded places.
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Answer to Question (c):
 Social media: About 80% of families plan and go for vacations in summer holidays. With
the evolution of people living their daily life on social media, it becomes a trend for them
to follow others to take vacations so that they do not feel secluded. The need to appear as
a different and a much active person on the social media acts as a driving factor for
people to travel. On the other hand, social platforms like. On the other hand, social
platforms like Youtube, Instagram and Twitter have been a great influence by promoting
easy content to viewers about travels. Various travel bloggers influence and promote
many travel destinations and encourage their views to visit such places. It is noted that 22
percent of the time spent online is spent on social media (Revfine.com, 2019).
 Safety in tourism: With recent incidents of theft and burglary of foreign tourists in many
important destinations, people do not feel safe to visit places. The recent incident where a
group to youth robbers held up a mass of tourists in the trail of Rio de Janeiro’s iconic
statue, ‘Christ the Redeemer’ led the Brazilian government suffer a lot. The number of
visitors that visit the wonder have reduced substantially since this incident and have
inhibited the growth of Brazilian economy at a significant rate. The city of Rio lost $200
million in tourist revenue due to the particular incident (The Rio Times, 2019). People
prefer to visit sites that have better security.
 Ecological and educational tourism: The people travelling worldwide are seen to have
more concerns about the safety of the nature. They tend to address the issues of global
warming and climate change. To facilitate this, they prefer a guided tour in which the
guide or agency they hire are chosen from a variety of options. A more aware traveler
chooses an agency that promotes eco friendly tour plan and sustainable tourism structure.
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 Demand for innovative experiences: People often demand contact and transactions with
tourist agencies and hotels through modern technologies. Travelers prefer not to carry a
lot of cash when they travel for long distances. They like to pay through e-wallets and
other online payment options. They also prefer the use of chat bots and e-mail over
calling and getting information from call centers of organisations. It is noted that 70
percent youth travellers prefer to book their travel through mobile phone applications
(WIT, 2019). They also demand rides, and experiences that they have not done before.
The adventure activities like bungee jumping and para gliding are ones that have gained
some popularity.
 Last moment booking: Sudden travel plans is often noticed in tourists, mainly in solo
tourists and groups of millennial travelers that travel with friends. They make sudden
plans and prefer booking hotels and transportations on short notice. Special services with
premium offers are often undertaken by many agencies, while in times of peak season,
there remain no reserved facilities for premium users. In the hustle of daily life, it is seen
that 49% millennial travellers prefer last minute bookings (Graft, 2019).
 Advanced augmented reality: One of the latest trends which have gained popularity in the
very recent times is the use of augmented. With the use of augmented reality people tend
to experience some wide range of entertainment by wearing special glasses or using
smart phones when they visit new places.
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Task 2:
Answer to question (a):
Tourism is regarded as one of the most influential industries across the world and thus it can be
said that any tourist destination that has world wide popularity will have a significant impact on
the economy of a particular region or country and therefore, the destination must be managed in
a manner that is effective for attracting a large number of tourists every time (Peláez-Fernández,
2016). The organizations that base their business on the tourist destinations must be very aware
of making sure that the destination is the reflection of the culture of the people, culture of the
area or culture of the country. The cultural characteristics in regards to culture are as follows –
 The destinations must be in a reflection of the culture of the country. A country that
displays its culture such as religious views, dressing sense, eating habits will able to
influence the tourists to visit more often. The destinations must be filled with aspects
which promote the cultures of the country. The main object must be to make sure that
tourist that comes can enjoy the new experiences of a new environment.
 Religion can also be regarded as a great aspect that can define the cultural background of
nay country. It can be said that any destination that is built upon religious views will be
able to influence the tourists and make them understand how the country is religiously
diverse or how the destination is effected by the values of the religion.
 The tourist destinations must also be regarded as culturally considerate about the values
and cultures of other countries. Tourists that come from different countries can be
regarded as ambassadors of different religions and cultures and they are probably
carrying major stakes that relate to the relation in between two or more countries (Lima,
2018). Thus, in a nutshell, the tourists must be welcomed with open arms.
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In terms of social boundaries it can be said that tourist destinations must also be considerate. The
main objectives in this case will be to able to make sure that the administration that is in charge
of the destinations makes rules that dismisses any chance of social discrimination. It must be
understood that social discrimination does not create barriers in between local communities, but
it also displays a wrong impression to the guests that are coming from other environments (Raza,
2016). Thus the ideal social characteristics of a tourist destination can be as follows –
 Having strong rules against social discrimination
 Having effective environments for welcoming all communities
 Having facilities that encourage activities in between two or more communities.
As far as Physical characteristics are concerned it can be said that any tourist destination that is
famous throughout the world must have the following features-
 Having a hygienic and clean environment
 Having public toilets
 Having effective and sustainable energy sources
 Having conservation measures that protect the beauty of a particular tourist destination
 Having effective security arrangements for the people who visit tourist spots.
Answer to question (b):
As mentioned in the earlier answer, tourist destinations are a major stakeholder for the reputation
of a country on a world stage. Thus in order to be regarded as a primary tourist destination it can
be said that the administration of the place has to makes sure that the spot is ticking all boxes as
far as the checklist of features in an ideal tourist spot is concerned (Nunkoo, 2015). There are
many features related to Cultural, Social and Physical Traits which can efficiently have impacts
of the perception of tourist in the following manners –
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 When an individual or a group of tourist are making plans, the general objective is to
experiences something that is not regular to them. The cultural diversity in between the
place a tourist hails from and the place where he or she wants to travel will be the main
advantage that must be taken into account. Thus, if tourist spots are designed in a manner
that is a reflection of the culture of a particular country, then it will attract more tourist as
the main objective of people travelling to different destinations of significant fame is to
witness new practices of day to day living, new eating habits, new dressing habits, new
practices of entertainment (Jaafar, 2017).
 If a particular tourist destination is a representative of a particular religion, then the
destination must be made accessible in a manner which encourages the tourist to
understand the values that come along with the region. This will promote the religion and
makes sure that that the tourists understand the values related with the religion.
 It is possible that tourist can also be of different cultural backgrounds and thus, the
destinations must be able to make sure that all the tourists are welcomed with open arms.
 If there are strong rules that are in place against social discrimination, then it can be said
that the tourist will feel safe when visiting a particular destination. This positive feature
will resonate through the family and friends of the tourists and it will motivate other
people to visit a particular place (Kim, 2015).
 It there are facilities of engaging with different communities by participating in cultural
events then, there will be situations where tourist from across the world would be
motivated just to participate and have fun.
 Having a hygienic environment will also motivate different tourists to makes sure that
they are not catching any diseases. The presence of public toilets also increases the
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eligibility of a destination as a primary tourist spot. This helps women are elder people to
be comfortable in a destination.
 The presence of considerable amount of security also helps the reputation of a particular
destination to increase due to the fact that it provides tourist safety. Especially with the
regular occurrences of terror attacks throughout the world, a significant amount of
security helps to relax tourist who are wanting to enjoy time off their daily lives
(Gössling, 2016).
Task 3:
Answer to question (a):
Tourist destinations throughout the world are currently going through a lot of government
scrutiny due to the fact that governments have understood the importance of tourism for the
economy of a particular country and they have also understood how the desirable experiences of
tourism can increases the reputation of the country on a global stage. This also can indirectly
impact the impact the relations in between two or more countries and make sure that there is
trade and cultural transactions that can happen more often (Almeida-García. 2016). All of these
activities will be indirectly impacted by the development of major tourist spots around the globe.
The development can be effectively executed if the features mentioned below are followed
properly.
 Assessment of Tourist Demand and Supply – It can be said that in business, any
organization that has the capacity to understand the consumer demands will survive in the
market if the production matches the type, quality and quantity of the demands. Similarly,
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in tourism, if the tourist demands are understood, then consumers will be motivated to
visit more often. Thus, this is the first step of developing a particular tourist destination.
 Establishing Objectives – This can also be regarded as a great step towards developing a
particular tourist destination due to the fact that governments or local authorities also
invest a lot of capital in installing new facilities for visitors. In this process, if the
authorities are aware of the end users, and the goals of all the plans, then, the whole
development process becomes very smooth (Zaman, 2016).
 Basic infrastructure – This is a very important aspect for any tourist destination due to
the fact that visitors always want to spend more in a place where there is ample natural
beauty, entertainment and places to relax. Other that these aspects proper transport
systems also get the nod from most tourists. If the transportation or public facilities in a
tourist destination is poor or below average, then it will obviously attract less number of
tourist than expected due to the fact that no one will want to face the hassles of not
finding a hotel, transport or restaurant. It must be understood that tourist mainly want to
relax and thus the hospitality must be of a kind that enables the tourist to be relaxed so
that they can enjoy the other attractions of a particular place. Building guest houses, rest
rooms, hospitals, transport depots, enquiry centres and other activities fall in the column
of basic infrastructure development. In this process.
 Financial planning – it can be also be regarded as a great way to develop the attraction of
a particular tourist destination due to the fact that installing infrastructure and installing
technology will include a lot of capital investment. In most of the cases, it is seen that the
government spends a significant amount as the effectiveness of the tourist destinations
are in their best interest (Sharpley, 2019). However, it is also very common that
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