Effective Training and Development in a Diversified Firm: Aston Martin

This report presents a comprehensive analysis of training and development strategies within Aston Martin, focusing on maintaining a diversified firm. The study employs a secondary research methodology, including a systematic literature review to gather data on employee development, adaptability, and performance. The report examines the role of training and development in enhancing employee skills and achieving organizational goals, as well as the challenges and strategies involved. It covers the research methodology, including the research philosophy, design, approach, and data collection methods, along with a detailed literature review on the subject. The report provides a discussion of the findings, along with conclusions and recommendations for effective human resource management practices. This research highlights the importance of training and development in improving employee performance and achieving competitive advantage, providing valuable insights for businesses aiming to maintain a diversified firm. The report is available on Desklib, a platform providing AI-based study tools and resources for students.

Effective
human strategies
(Training and
Development) to
maintain diversified firm

Abstract
This report is based upon research that is done on the topic related to training and development
within Aston Martin. There is a secondary method used for collecting data and information
related to research topic. There is an overview of systematic literature review that is conducted
for completing the research work. Development of employees can be related to adaptability,
behaviour, attitudes and human relation. The present study talks about training and development
strategies used within Aston Martin for increasing the performance of employees and staff. In
this company, training and development programmes are designed in such a way that employees
become competitive and organisational targets can be achieved in time. The following research is
based upon secondary research. Training provides help in providing a good environment to the
new employees. Training within orientation provides a platform to the companies in enhancing
skills and abilities of new employees. There are some limitations of each and every employee
and by using training and development programs, it is easy to enhance skills. Various
shortcomings of employees including sales training, middle management, first time managers
and executive leadership is helpful for attaining success.

Table of Contents
Abstract............................................................................................................................................2
Aim of the research is:.....................................................................................................................4
“To analyse effective human strategies (Training and Development) to maintain diversified firm.
A case study on Aston Martin”........................................................................................................4
Chapter one : Introduction ..............................................................................................................4
Research aims and objectives .........................................................................................................4
Rationale of research .............................................................................................................4
Important of the chosen topic.................................................................................................5
Overview of the research structure.........................................................................................5
Chapter 2 : Research Methodology .................................................................................................7
Chapter 3 : Literature Review .........................................................................................................9
Role of training and development in maintaining a diversified firm.....................................9
Challenges which are faced while implementing training and development in maintaining a
diversified firm.....................................................................................................................12
Ways by which "training and development strategy" helps Aston Martin in maintaining a
diversified firm.....................................................................................................................14
Chapter 4 : Discussion ..................................................................................................................18
Chapter 5: Conclusion and Recommendation ..............................................................................19
REFERENCES..............................................................................................................................20

Aim of the research is:
“To analyse effective human strategies (Training and Development) to
maintain diversified firm. A case study on Aston Martin”
Chapter one : Introduction
Training and development are two essential factors that play a significant role in
managing successful business. These are amongst the most important functions within the human
resource management. Training is defined as a systematic setup which is used for enhancing
their performance. The main focus of this is to make employees learn new things that are
involved within business environment functioning. On the other hand, development is defined as
holistic growth of workforce (Lytovchenko, 2016). Development of employees can be related to
adaptability, behaviour, attitudes and human relation. The present study talks about training and
development strategies used within Aston Martin for increasing the performance of employees
and staff. In this company, training and development programmes are designed in such a way
that employees become competitive and organisational targets can be achieved in time. The
following research is based upon secondary research.
Research aims and objectives
Aim
To analyse effective human strategies (Training and Development) in order to improvise
performance of firm. A case study on Aston Martin.
Objectives:
 Identifying the role of training and development in maintaining a diversified firm.
 Identify and analyse the challenges which are faced while implementing training and
development in maintaining a diversified firm.
 Ways by which "training and development strategy" helps Aston Martin in improving
performance of firm.
Rationale of research
The main reason behind undertaking this research is to evaluate the role of training and
development that help in improvising the overall performance of the company. In context to this
there are different reasons behind carry out this research as it help investigator to enhance their

skills and knowledge on the basis of research topic. By this, researcher can understand the actual
role of training and development in managing diversified firm and at the same time also enhance
the productivity level of the company. With the assistance of this, researcher can easily draw a
valid conclusion and at the same time also attain reliable outcomes at the end of the
investigation.
Important of the chosen topic
This research topic hold various importance that help in determining the area that put
positive impact over the employees performance. Training and development play a significant
role in business organisation as help in maintaining diverse firm by making employees able and
productive to accomplish their targets in an effective way. One of the main advantage of training
and development is to improving productiveness of employee that may directly contributes in
attaining competitive advantage from its competitors. This research may assist in evaluating
training and development strategy with the aim of accomplishing all the set goals and objectives
of company. By this, firm also may reduce the possibilities of arising any kind of issues of
diversification within the business organisation.
Overview of the research structure
It is refers to the crucial section of research as it help in developing the overall structure
of the research. By using this part of research, investigator can easily completing the whole
research activities in an effective way. Mainly, it includes different chapters for completing the
dissertation in a systematic manner.
Chapter 1: Introduction: It is first and one of the important section of research that
provide detailed information about research topic. Mainly, it includes research aim, objectives,
rationale of research, important of research topic and many more. All these are crucial aspects of
introduction that may assist in analysing actual information about topic. With the assistance of
this, researcher can easily focus on the actual issue include in the investigation.
Chapter 2: Research methodology: In an investigation, research methodology play a
significant role in collecting authentic and reliable information on the basis of research topic. It
includes various tools and techniques of data collection that assist in completing entire study in
an appropriate way. All these methods are research philosophy, research approach, strategy,
design, ethics and many more. This will contributes in drawing a valid conclusion at the end of
the research.

Chapter 3: Literature review: It is also refers to the appropriate section that help in
gathering detailed information towards the specified research topic. Along with this, it is a part
of secondary methods in which information is gathered through books, journals, articles,
magazines and many more. All these can be assist in taking right and authentic results within the
investigation.
Chapter 4: Discussion: This section also play a significant role in undertaking research
activities. Mainly, it is related literature review that may help in improving the possibilities of
attaining positive results at the end of the investigation. The main purpose of this section is to
find-out the appropriate outcomes to make whole research more effective and successful as well.
Chapter 5: Conclusion and Recommendation: It is last and foremost section that provide
entire information in brief and also evaluate or address the research outputs in an effective
manner. Apart from this, some important areas are also defined for further improvement. This
will directly contributes in addressing all the issues in a systematic manner.

Chapter 2 : Research Methodology
Research methodology consists of procedures and planning that is followed by the
investigator while managing the research work. There is a step by step procedure which is
followed for improving the research activities. In the following research, literature review is
chosen for completing the research work. There are different types of literature review which are
used for conducting the research (Noe, and Kodwani, 2018). There is need for managing the
work properly so that the chosen articles will be able to manage the efficient writing of literature
review. The various type of literature review are described below - Narrative literature review – This is known as the type of literature in which there is
summarization of research topic using body of literature (Types of literature review,
2019). The narrative review provides conclusion regarding the research topic and helps in
identification of knowledge gap. Systematic literature review - It is defined as the literature review in which there is
requirement of a well defined approach. In this type of literature review, details of
research are completed in provided time frame. There are two types of systematic
literature review such as meta analysis and meta synthesis. Meta analysis is based upon
non statistical techniques and it is involved in integrating, evaluating and interpreting
various research studies. On the other hand, meta synthesis is a non statistical approach. Argumentative literature review - In this type of methodology, literature is selected for
providing justification to an argument. This is in the form of debatable discussion related
to research topic. Integrative literature review - In this type of literature review, there are critiques and
synthesising of research data by using various frameworks.
 Theoretical literature review - This emphasises upon theoretical pool. This means that a
hypothesis is developed and it is solved for completing the research work.
In context of present research, systematic literature review is conducted for
accomplishing the research aims and objectives. This is beneficial for the researcher to have a
clarified overview on the research topic for managing the work. It is also helpful to identify
research gaps in context of research. This is a new tool which is used for completing the research
work.

Research philosophy: It is refers to the set of beliefs in which investigator collect,
analysis and interpreting data in an effective manner. It can be consider into two methods such as
positivism and interpretivism. In order to undertake this investigation, interpretivisim research
philosophy will be applied by investigator as it help in collecting detailed and in-depth
evaluation that contributes in attaining positive and reliable information. By using this,
researcher can gain valid and appropriate outcomes at the end of the investigation.
Research design: This section of research also play a vital role in evaluating the detailed
analysis on the basis of research topic. It is refers to the plan and procedure in which data will be
gathered. It is classified on the basis of different designs such as experimental, exploratory and
descriptive research design. For undertaking this research, exploratory research design will be
applied by researcher as help in determining the common nature of the issues. With the help of
this, researcher explore research topic and specified issues. This can be beneficial in analysing
the actual results that contributes in improving the possibilities of attaining reliable outcomes.
Research approach: It is refers to the appropriate plan in which entire research is
undertake as it in includes various steps in which data should be collected. Mainly, it included
collection of data, analysis and interpretation that contributes in attaining reliable outcomes.
Along with this, it divided into two methods such as inductive and deductive research approach.
In this research, inductive research approach will be implement by researcher because it help in
analysing secondary data that is based on the literature review. It also save time and cost of
researcher while gathering information towards the particular research topic.
Data collection method: It is crucial for researcher to select right and appropriate
method for collecting reliable information about role of training and development in maintaining
diverse business organisation. In this context, there are two type of methods such as primary and
secondary method. Current research is completely based on the secondary method as it provide
detailed information about research topic. For collecting secondary information, there are various
sources like books, journals, articles, magazines and many more to gather relevant data and
information. Along with this, literature review is also conduct for this research that includes view
points of different authors on the basis of specific topic and area. This will directly contributes in
attaining reliable and authentic results at the end of the investigation.
Research strategy: At the time of undertaking research activities, it is refers to the
effective procedures that used by researcher to collect reliable information. This is the reason

that selecting an appropriate strategy so that reliable conclusion can easily attained. In this
context, there are various methods or research strategies can could be implement by researcher
such as experimental research, interviews, systematic literature review, case studies, action
research and many more. For performing current research activities, systematic literature review
is consider an an important strategy as it provide assistance in collecting as well as analysing
secondary data on the basis of research topic.
Ethics: It is one of the significant role in undertaking research activities in a systematic
manner. This is the reason that investigator is responsible for implementing all the ethical
principles so that entire activities can be successfully and ethically completing. As current
research is based on the secondary method as meeting all the ethical condition is crucial so that
possibilities of arising any kind of issues and obstacles at the end of the research. Thus, it is
crucial for researcher to ensure that data must be identified earlier, consent form presumed. In
addition to this, results of analysing data should be confidential so that participants can easily
share their view points with researcher on the basis of specified research topic and area.
Chapter 3 : Literature Review
This section play a significant role in completing research as it provide detailed analysis
of research topic. The main purpose of undertaking this section is to acquire in-depth information
that support in attaining positive results. Mainly, it is type of secondary data that includes various
sources such as journals, articles, books, magazines, newspaper and many more. These are the
effective ways to acquire detailed analysis that may assist in improving possibilities of drawing a
valid conclusion at the end of the investigation in order to make it more reliable and authentic.
Role of training and development in maintaining a diversified firm
It is analysed from the viewpoint of Arczynski, (2017), training and development is
amongst the most important factor in company's success. There is requirement of proper
arrangement of training and development sessions for managing the effectiveness of company.
There is proper value within organising proper training and development sessions that will
provide benefit to workforce. By providing effective training to employees, it is easy for the
company to increase productivity of employees and organisation. There are some reasons which
explain the value and importance of training and development within the company. These

include hiring of new orientation, tacking the shortcomings, improving performance of
employees, increasing employee satisfaction and enhancing productivity (Rowland, Hall, and
Altarawneh, 2017). Training provides help in providing a good environment to the new
employees. Training within orientation provides a platform to the companies in enhancing skills
and abilities of new employees. There are some limitations of each and every employee and by
using training and development programs, it is easy to enhance skills. Various shortcomings of
employees including sales training, middle management, first time managers and executive
leadership is helpful for attaining success. There is also improvement in performance by
addressing all limitations of employees and providing them effective trainings. There is
acceleration among the performance of employees when proper training is provided to them.
Organisations need to invest within training and development for satisfying employees and staff.
There is need of enhanced learning capabilities by adopting training methods. The employee
productivity depends upon training they are provided. Thus, it is necessary that new techniques
of training are followed for managing the effectiveness of employee performance. When
workforce is provided right training and development session then there is less requirement of
supervising of employee's work. In context of Aston Martin, this company provides training
method in which there is continual learning among employees. Within the evolving landscape of
business environment, there is need to provide effective training to employees in order to update
them with the new technologies. There is huge impact of training and development on the
company's performance. Training and development is known as an essential function used for
production of tangible and intangible business results.
As per the views of Diatmono, Mariam and Ramli,( 2020), it is seen that competition has
increased in world today and thus, there is need for innovating and investing into employee
training for enhancing skills and abilities. Innovation is the key for any organisation for
maintaining profit and brand reputation. There is need for managing the competition within
market and enhance skills for achieving organisational goals. Training is provided to employees
for making them competitive enough to meet goals and objectives. It is the responsibility of
human resource manager that they are hiring competitive and talented employees and staff.
Recruiting of talented and skilled employees will lead to survive in dynamic competitive world
and still performing good. There is dynamic and diversified business environment and hence, it
is important to manage the effectiveness of employees. The human resource must be competitive

so that it will be easy to hire and recruit best employees. Aston Martin is a large organisation and
there is need of providing training to staff and employees for managing growth of company.
There is great importance of training and development within organisations. This is helpful for
providing effective and quality services to customers and clients. This is very important for
organisations to manage the conduction of activities which will enhance development and
growth of employees. Within training and development processes, there are different employees
and staff members who can increase their skills and abilities. There are different benefits that a
company has while adopting training and development strategies. It is very important to keep
employees develop and grow professionally as well as personally. This includes following ways
-
Adding a dedicated internal training department – Aston Martin can have a dedicated internal
training department which emphasises upon employee development. There is need of having
internal training management so that various issues can be resolved such as communication,
client interfacing, customer experience, software skills, etc. It is very important for the company
to manage the delivering of customer service properly and for sustaining in competitive world,
there is need to provide training and development sessions to employees. Goals are set for
different staff members in order to manage the number of training hours. Developing recreational
club – Being a large organisation, Aston Martin has the ability for developing library or clubs in
which employees can go and party. Good companies are always thinking about welfare of
employees and staff members.
According to Chaudhary, Jaiswal and Rai, (2020) it is responsibility of company to
provide effective services to people for increasing profits. Moreover, providing training to
employees is also important as it helps in managing the employees. These recreational clubs
can act as a link to bring employees of different cultures together and help set up a diversified
workforce in organisation. This is an effective way to bring in diversified workforce in a
organisation. While training and development a number of employees are brought together.
Employees can easily maintain relations with each other while training sessions and connect
informally. It will help employees to make connections and ultimately it will be easy for
management of Aston Martin to manage diversified workforce in organisation. While giving
sessions on training and development it is also often seen that the mentor or trainer is knowingly
grouping together people with different cultures. It will help all of them to communicate and

understand different believes and cultures. While the communication barriers can also be settled
via training. The employees can be trained in a common language so that communication within
organisation can be effective. Aston martin effectively uses diversity training which increases
cultural awareness, communication as well as knowledge of employees. Diversity training is
effectively helping an organisation to bring in team work and promote teamwork in organisation.
Major aim in diversity planning is to enhance the working environment in an organisation. They
can effectively develop positive and healthy relationships amongst employees and happy
employees will work towards productivity. In order to support diversity in organisation it
becomes necessary for management of organisation to integrate training in every aspect of
function. Aston Martin have effectively developed a specific definition regarding diversity at
workplace. Employees can also be given workplace diversity policies which will help in
establishing a training program that can help employees as well as organisation to set up an
effective workforce. These are various ways which describes the significant role of training and
development in Aston Martin, in order to effectively set up a diversified culture which would not
give preference to any certain culture or region.
Challenges which are faced while implementing training and development in maintaining a
diversified firm
From the views of Armstrong, and Landers, (2018), it is seen that there are various
challenges that company has to face while implementing training and development within a
diversified firm. There are different challenges that are faced by an organisation while
implementing training and development programs. Some of these are managing hectic schedule
of employees, dispersed workforce, different type of learning habits, lack of engagement,
ineffective training and cost of training. It is very important for an organisation to manage the
providing of training and development as it is useful for enhancing employee welfare. The main
problem within training and development implementation within a company is associated with
return on investment (Seidle, Fernandez, and Perry, 2016). Within a workplace, it is important
to manage hectic scheduling of employees as they need relaxation time between working hours
and training period. Otherwise , they will get bored and effect of training will become null. There
are different work of an employee apart from business responsibilities such as personal life,
friends, recreation, etc. It is important to manage the hectic scheduling of employees for
implementing an effective training. There is increase in decentralised workforce and remotely