Effective Travel and Tourism Promotional Campaign Strategy

This report examines the effectiveness of a travel and tourism promotional campaign, focusing on strategies such as online marketing, social media, and local media. It highlights the importance of targeting specific market segments and setting competitive pricing strategies. The report emphasizes the need for a well-integrated promotional campaign, including website development to provide customers with relevant information and enhance their satisfaction. The analysis considers real-world examples, like Thomas Cook and Thomson Holidays, to illustrate practical applications and demonstrate the impact of these strategies on business performance and customer engagement. The report provides actionable insights for businesses looking to improve their promotional efforts and achieve their sales goals in the travel and tourism industry.

Justifying a combined travel and tourism promotional campaign
An effective and combined travel and tourism
package that is been provided by the organization
will help its customer to effectively plan and enjoy
their holiday and thus will help in suitable rise in
meeting of targeted goals and actions in a suitable
entity. For instance, At Morocco, Thomas Cook
will look after to provide the best services that are
value for money to their customer’s in order to
improve their satisfaction level and handling of
business entity in a better way.
They can use online marketing approaches, social
media platforms. Other than this, the cited travel
and tourism entity will see through the effective
use of local media like newspaper or magazines to
increase the awareness among native people and
increase their scope of operation.
Thomson organization is going to organize
summer deals 2019 Holiday to Turkey and Spain.
In order to implement this plan, organization
requires focusing in the integrated promotional
campaign. In this aspect, firstly organization will
select the particular segment of market where it
will operate its business. After select segment of
market, organization will select middle level
group of customer so as it can improve its sales.
After select segment of market, organization will
select middle level group of customer so as it can
improve its sales. After that corporation will set
pricing strategy for the services that ill offer in the
summer holiday package. Company will set
convenient and affordable price so as every customer
can easily purchase its services. At the end
corporation will set the promotional technique
through which it can promote its product and
services in the market. Organization will create its
web page on the internet so as they can deliver right
information to customers.