Essentials of Contemporary Communication: Effective Visuals and Design

This presentation delves into the essentials of contemporary communication, specifically focusing on effective visuals and design consistency in reports. It begins by outlining different types of reports, including formal and informal, short and long, informational and analytical, report proposals, vertical and lateral, and period reports. The presentation then explores visual content design, emphasizing the use of images to enhance communication across various formats like social media posts, website interfaces, infographics, and magazines. It highlights the importance of design consistency in creating uniform elements and improving usability, particularly in UI design. The core components of a presentable report are discussed, including introduction, content, data surveillance, conclusion, and recommendations. The presentation also stresses the significance of visual design in attracting customers and successfully conveying information. It covers testing methods, such as card sorting and heuristic evaluation, and offers tips on design consistency, including typography, spacing, color usage, and user interface elements. Finally, the presentation concludes by emphasizing the effectiveness of visual communication through the use of color, symbols, and graphs, especially in graphical user interfaces.

Essentials of Contemporary
Communication
Effective visuals and design
consistency

Introduction
• In this presentation different types of reports
will be explained which helps in making the
description more attractive.
• The presentation will also state the Effective
visuals and design consistency which will apply
in the reports.
• The application will also be analyzed which are
delivering effective visual content.

Types of report
• Formal and informal
reports
• Short or long repots
• Informational and
analytical reports,
• Report proposal,
• Vertical or lateral reports,
• Period reports
• Functional reports

Visual content design
• When any valuable information
is transferred by using the
images in the visual format.
• It generally promotes audio,
video and written content as it
includes images with the
inspiring and education text
(McInerny, et al., 2014).
• The main purpose visual
content design is to drive the
result such as awareness,
traffic, conversions.

Types of visual content design
• Social media post deign
• Website interface
• Infographics
• Graphical user interface app
and the software app
• Visual element of the landing
page
• Magazines, brochures, flyers,
etc.

Design consistency
• Design consistency is very essential when the
communication has to be transformed in the
proper way (Dunlap and Lowenthal, 2016).
• Design consistency includes both experience
as well as visual design.
• Design consistency make the elements more
uniform and increases the usability for the UI
design.

Components used in presentable report
There are five major components which are
used such as:
Introduction
Content
Data surveillance
Conclusion
Recommendation

Importance of visual design
• It attract the customers as it was the first
impression of the product.
• It adds color, font, images and other elements
which focus on the related material and the
aesthetics of a site (Bestley and Noble, 2016).
• The function and the content of the page
become successful through visual design.

Testing before design
• The expectations and the assumption of the
users can be understand with the help of the
usability testing such as:
• Card Sorting
• User Interviews
• Heuristic evaluation

Tips of design consistency
• Typography Size, Spacing and
Position
• Space and How It Is Used
• User Patterns That Work
Naturally
• Dominant and Secondary
Colors & Hues
• Size and Relationships of
Elements
• User Interface Elements That
Stick

Effective visual communication for graphical
user interfaces
• The visual communication will be effective
when color, symbol, typology and other
dynamic graphs are used to convey the
emotions and the facts (Ragan, et al., 2015).
• The complex information can be understand
through the graphical user interfaces as it was
design with the information oriented.

Conclusion
• The presentation has clearly stated that the
communication becomes more easy and
convenient when effective visuals are used.
• In the above presentation the explanation has
been done in regards with the design
consistency as well as descriptions of these
components.

References
• Bestley, R., & Noble, I. (2016). Visual research: An introduction to research
methods in graphic design. Bloomsbury Publishing.
• Dunlap, J. C., & Lowenthal, P. R. (2016). Getting graphic about
infographics: design lessons learned from popular infographics. Journal of
Visual Literacy, 35(1), 42-59.
• McInerny, G. J., Chen, M., Freeman, R., Gavaghan, D., Meyer, M., Rowland,
F., ... & Hortal, J. (2014). Information visualisation for science and policy:
engaging users and avoiding bias. Trends in ecology & evolution, 29(3),
148-157.
• Ragan, E. D., Bowman, D. A., Kopper, R., Stinson, C., Scerbo, S., &
McMahan, R. P. (2015). Effects of field of view and visual complexity on
virtual reality training effectiveness for a visual scanning task. IEEE
transactions on visualization and computer graphics, 21(7), 794-807.