Coles Loyalty Programs: Accounting and Customer Retention Report

This report investigates the effectiveness of accounting in building customer loyalty programs, focusing on a case study of Coles. The research problem centers on how accounting can design effective loyalty programs to benefit both customers and the organization, aiming to increase customer retention and long-term profitability. The methodology includes a deductive approach with a correlational research design and a case study of Coles in Australia. Data collection involves a survey of 50 Coles employees and secondary research, with a quantitative analysis of survey responses and a qualitative analysis of secondary data. The report emphasizes ethical considerations, including originality, informed consent, data confidentiality, and voluntary participation. The study aims to evaluate the cost implications of the loyalty programs and explore the accounting department's strategies for optimizing these programs.

Effectiveness of Accounting
in Building Customer
Loyalty Programs
Name of the Student:
Name of the University:

 Effectiveness of Accounting in
Building Customer Loyalty Programs
Research project title

Research problem
 To explore the effectiveness
of the accounting department
in designing an effective
loyalty programs for the
organization which not only
will benefit the loyal
customers financially but also
will benefit the organization
to retain its customers and
increase its customer base,
which will increase profit in
the long term.
Research objectives
 To explore the loyalty programs
of Coles and its popularity
among the customers
 To evaluate the cost
implications of the Coles loyalty
programs for the company
 To explore the strategies of the
accounting department of Coles
in designing an efficient loyalty
program that would benefit
both the customers and the
organization
 To recommend ways to Coles
improve the efficiency of the
loyalty programs through an
efficient accounting department
Research problem and
objectives

 Research Approach: Deductive
 Research design: Correlational
 Research strategy: Case study (case study
organization: Coles, Australia)
 Data collection process:
◦ Survey for Primary data
◦ Secondary research for secondary data
 Sample size: 50 employees of Coles
 Sampling technique: Convenience sampling
Research design and methodology
(samples and instruments)

 Data analysis process:
◦ Quantitative process for survey responses
◦ Qualitative process for secondary data
 Research instrument: Survey questionnaire
◦ Questionnaire will contain 10-12 close ended
questions
◦ Replicable scale will be used for collecting
responses
Research design and methodology
(samples and instruments) (Contd.)

 Originality of the paper will be strictly maintained, hence, all
the information should be correctly cited.
 Informed consent will be taken from the organization and the
participants who would take part in the primary data
collection process.
 The purpose and objective of the study should be clearly
conveyed to the organization and it should also be mentioned
that the data will be used only for educational purpose.
 Data confidentiality and anonymity will be maintained, the
information will be stored in the university database, and no
personal information will be collected from the participants.
 Participants will have voluntary participation choice, that is,
no one will be forced or bribed to participate in the data
collection process, and they can withdraw at any point of
time.
Ethical consideration