A Study on the Effectiveness of Boroline Advertisement: Project Report

This project report, submitted for a B.Com Honours degree in Accounting and Finance at the University of Calcutta, investigates the effectiveness of Boroline advertisements. The study includes an introduction covering advertising effectiveness concepts, features, functions, benefits, and limitations, along with research methodology, scope, objectives, and limitations. The report delves into Boroline's company profile, including its product and advertisement history. Data analysis, findings, conclusions, and suggestions are presented, supported by a questionnaire and bibliography. The research employs primary and secondary data collection methods, using questionnaires and convenience sampling to analyze the impact of Boroline's advertising campaigns. The project aims to understand the effectiveness of advertising towards Boroline and identify the most effective media for its advertisements, offering valuable insights into consumer behavior and marketing strategies.

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A STUDY ON EFFECTIVENESS OF
advertisement of BOROLINE

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PROJECT REPORT
(Submitted for the degree of B.Com Honours in accounting and
finance under University of Calcutta)
TITLE OF THE PROJECT
A STUDY ON EFFECTIVENESS OF ADVERTISEMENT OF
BOROLINE
Submitted by
Name of candidate:Sayan Ray
Roll no : 171141-21-0248
Registration no : 141-1111-0350-17
College roll no : 17210248
Supervised by
Name of the supervisor: Prof .Sudipta Roy
Name of the college: Acharya Girish Chandra Bose
College
Year and month of submission
,2020

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ACKNOWLEDGMENTS
These project reports entitled “A study on effectiveness of
advertisement of Boroline” prepare by me and I had under
taken project survey under the supervision of Prof. Sudipta Ray.
I am immensely grateful to my guide Prof. Sudipta Ray, for his
constant encouragement and guidance throughout this project.
I also express my sincere thanks to our principal, for his
valuable instructions and support toward completion of this
project.
I would like to take this opportunity to thank all my friends,
who have supported me with all the related information of this
project.
Last but certainly not least, I am indebted to my teacher and
parents, without their blessings, grace and support , I couldn't
have finished this project under stipulated time and with
focused vision .
Sayan Ray

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STUDENT DECLARATION
I hereby declare that project work with the title "A study
on effectiveness of advertisement of Boroline" submitting by
me for the partial fulfillment of the degree of B.Com
Honours in Accounting and Finance in business under the
University of Calcutta is my original work and has not
submitted earlier to any other University for the
fulfillment of the requirement for any course of study.
I also declare that no chapter of this manuscript in whole
in part has been incorporated in this report from any
earlier work done by others or by me. However, extract
has been duly acknowledged providing details of such
literature in the reference.
Date:
Name:
Signature:
Roll no:
Place: Kolkata

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SUPERVISOR'S CERTIFICATE
This is to notify that Mr.Sayan Ray a student of B.Com Honours
in Accounting and Finance in Business of ACHARYA GIRISH
CHANDRA BOSE COLLEGE under the University of Calcutta has
worked under my supervision and guidance for his project work
and prepare a project report with the title "A study on
effectiveness of advertisement of Boroline" which he is
submitting, is his genuine and original work to best of my
knowledge.
Date: Signature:
Place: Name: Prof. Sudipta Ray
Designation: Assistant Teacher

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Table of contents
1. Chapter 1 : Introduction
A) Concept of advertisement effectiveness
B) Definition of advertisement effectiveness
C) Features of advertisement effectiveness
D) Functions of advertisement effectiveness
E) Benefits of advertisement effectiveness
F) Limitations of advertisement effectiveness
G) Research methodology
H) Scope of the study
I) Objective of the study
J) Need of the study
K) Limitations of the study
L) Types of advertising
M) Selection of media
N) Literature Review

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2) Chapter 2 : Company profile of Boroline
A) Industry profile
B) Company profile
C) Product history
D) Advertisement history of Boroline
E) Advertisement expenses and sales revenue
3) Chapter 3 : Data analysis
A) Presentation of Data
B) Analysis the data
C) Findings
4). Chapter 4 : Conclusion and Suggestion
A) Conclusion
B) Suggestion
5) Chapter 5 : Questionary
6) Chapter 6 : Bibliography

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Chapter 1
Introduction
Concept of Advertising Effectiveness
Advertising is an art not a science. Effectiveness of which cannot be
measured with a mathematical or empirical formula some advertisers
argue that advertising efforts go to waste, but every advertiser is keenly
interested in measuring or in evaluation of advertising effectiveness.
Testing for the effectiveness of advertisement will lead advertisement
testing must be done either before or after the advertisement has done
in the media. The basic purpose of advertising effectiveness is to avoid
costly mistakes, to predict the relative. In measurement of
advertisement effectiveness feedback is always useful even if it costs
some extra expenditure to the advertiser.
Advertising is a part of promotion mix. It is a method of mass paid
communication of goods, service or ideas by the sponsor through
recognise media ,such as newspaper, magazine , television ,radio,
film,poster and hoarding etc.
Advertisement is effective in drawing attention, stimulating interest,
and arousing desire of potential customers. Now advertising is not only
used to draw attention of the prospective customers but also as a
warning or precautionary tool.

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DEFINITION OF ADVERTISING
The word advertising derived from Latin word viz, "advertere", where
"ad" meaning towards and "vertere" meaning to turn . Therefore
advertising means "to turn the mind towards".
Advertising is a marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service
or idea.Advertising is differentiated from public relations in that an
advertiser pays for and has control over the message. It differs from
personal selling in that the message is non-personal, i.e., not directed
to a particular individual.
Advertising effectiveness pertains to how well a company's advertising
accomplishes the intended. Small companies use many different
statistics or metrics to measure their advertising effectiveness. These
measurements can be used for all types of advertising, including
television, radio, direct mail, Internet and even billboard advertising. A
company's advertising effectiveness usually increases over time with
many messages or exposures. But certain advertising objectives can be
realized almost immediately.
FEATURES OF ADVERTISING EFFECTIVENESS:
1. Maximum Reach – Advertisement should be done in such a way,ie.
Hoarding on National Highways, or publicity on Railway trains or Public
Transport Buses , that it reaches the maximum number of people who
may be probable customers at one time.

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2. It should be economical – The Budget spent on advertisements
should prove economical with its wide spread message generating good
results in the form of more and more demand and sales.
3. Attract the Customers – The wording, phrases used, ideas displaying
the product or service must be able to catch the attention of public and
attract as many customers as possible at every time. .
4. It must be trust worthy– The advertisement must speak only about
the truth of the product . It should not create wrong, irrelevant or
totally different picture of the product that it is in reality. It would
amount to cheating or deceiving customers. .
FUNCTION OF ADVERTISING EFFECTIVENESS:
The function of advertising effectiveness may be summed up as i)Primary function
and ii) Secondary function.
i)Primary Function of advertising include:
a)Create new demand for a new product and also increase the demand for
existing product.
b)To expand markets and increse business and sales.
c)To raise the standard of living of the people.
d)To increase the production of products.
ii) Secondary Function of advertising include:
a)To furnish mines of information to salesman and dealers.
b)To secure better workers , employees, salesman and executive.
c) Drawing attention to wholesalers and retailers.

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BENEFITS OF ADVERTISING EFFECTIVENESS:
The benefits of advertising are:
i) Advertising is an aid to increase sales.It helps in the expansion of market.It is an
effective tool for promotion of sale.
ii) Effective advertising facilities quick turnover and brings greater return on
investment.
iii) Advertising educates the buyers about new Product and its uses.
LIMITATIONS OF ADVERTISING EFFECTIVENESS:
i) False and exaggerated advertising mislead the buyers and public
confidence is completely shaken thereby and it make defraud buyers
and induce them to buy bogus good.
iii) Advertising cost is no dought an element of selling overhead.It
increase the total cost of product.
iv) When a brand is repeatedly advertise ,it creates monoploy image in
the mind of the prospective buyer.Thus constant advertising gives rise
to brand monopoly.
RESEARCH METHODOLOGY:
Research is a procedure of logical and systematic application of the fundamental
of science to the general and over all questions of study and sciencetific
technique which provide precise tools , sceincetific procedure and technical
rather than philosophical means for getting and ordering the data prior to their
logical analysis and manipulation.Different type of research methodology
available depending upon the nature of research project , availablity of able man
power and circumstances.

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A.Data collection method:
The source of data includes primary and secondary data sources.
i) Primary Sources: Primary data has been collected directly from
sample respondent through questionaries and with the help of
interview.
ii) Secondary Sources: Secondary data has been collected from
standard text books , newspaper ,magazine and internet.
B.Research instrument : Research instrument used for the
primary data collection is questionary.
C. Sample technique: Convenience.
D. Sample size : 61 respondent.
E. Methodology used : percentage calculation , chart and relevant
diagram.
F. Area of the study : Dum Dum , Nagerbazar.
SCOPE OF THE STUDY
i) The study will attempt to find out the advantage level of products.
ii) The study can help to find out wheather the advertisement is
reached the target audience.
iii) The advertiser can identify the gap of improvement themselves.
iv) The study can find out wheather the advertisement was educating
the customer in right way or not.