This project report, submitted for a B.Com Honours degree in Accounting and Finance at the University of Calcutta, investigates the effectiveness of Boroline advertisements. The study includes an introduction covering advertising effectiveness concepts, features, functions, benefits, and limitations, along with research methodology, scope, objectives, and limitations. The report delves into Boroline's company profile, including its product and advertisement history. Data analysis, findings, conclusions, and suggestions are presented, supported by a questionnaire and bibliography. The research employs primary and secondary data collection methods, using questionnaires and convenience sampling to analyze the impact of Boroline's advertising campaigns. The project aims to understand the effectiveness of advertising towards Boroline and identify the most effective media for its advertisements, offering valuable insights into consumer behavior and marketing strategies.