The Effectiveness of Globalization on Business Performance: Unilever

This dissertation investigates the effectiveness of globalization in enhancing business performance, with a specific focus on Unilever Plc. The study begins with an overview of globalization's impact on business, highlighting the increasing interconnectedness of global markets and the significance of international trade. The introduction provides a background of Unilever, a multinational consumer goods company, and establishes the problem statement, rationale, and research questions. The research aims to examine globalization's importance in developing growth opportunities, identify challenges faced by businesses in expanding globally, and explore strategies for overcoming these challenges, using qualitative methods and secondary data sources. The literature review explores the concept of globalization, its impact on business, and the opportunities it creates. The research methodology explains the qualitative approach and thematic analysis used. The data analysis section interprets the collected data to address the research questions. The dissertation concludes with a summary of findings, recommendations for future research, and references to support the study.

Research
Dissertation
(The effectiveness of
globalization over increasing
performance of the business.)

Abstract
The present study aims to evaluate the effectiveness of globalisation
over increasing the performance of an organisation, however, globalisation is
a crucial aspect which provides a wider platform to the businesses to
increasing the operations and progression of the business. In this specific
study, the suitable analysis is executed over Unilever Plc for better
recognition of the aspect of globalisation as the company is having its
operations at all around the globe and implementing globalisation as the way
of increasing opportunities for the business. The major potential behind
implementing the study is connected to evaluate the significance of
globalisation in developing opportunities for the business to attain
advancement. In the present study, qualitative method is being implemented
to aid the project in right manner, therefore, this is the best method to
execute descriptive evaluation via the integration of concepts, theories and
models. In this analysis is being executed via the support of applying
secondary sources, thus, here secondary sources like books, journals,
articles and so on are the major source of data collection. Furthermore,
thematic analysis approach is implemented to execute data analysis in which
discusses is carried out over the information accumulated in the literature
review. In this themes are developed that covers the aim and objectives of
the research. After that, conclusion and recommendation is developed over
the findings of the project and initiates the potential effectiveness of
globalisation and how it drives business success. Recommendations is
effective in providing future support to the business.

Table of Contents
Abstract.........................................................................................................................................2
Table of Contents......................................................................................................................3
Title of the Research................................................................................................................1
Introduction.................................................................................................................................1
Overview of the Research..................................................................................................1
Background of the Company............................................................................................2
Problem Statement...............................................................................................................3
Rationale of the Research..................................................................................................3
Research Aim, Objectives and Questions....................................................................4
Summary of the chapter:...................................................................................................5
Literature Review......................................................................................................................6
Research Methodology..........................................................................................................13
Data Analysis............................................................................................................................19
Conclusion..................................................................................................................................30
Recommendation....................................................................................................................32
References.................................................................................................................................35

Title of the Research
The effectiveness of globalization over increasing performance of the
business. A study on Unilever Plc”.
Introduction
Overview of the Research
The present study initiates to evaluate the effectiveness of globalisation
over increasing the performance of an organisation, therefore, this is a
widely considered area of study which helps in evaluating the potential
importance of globalisation in developing the operations of business within
wider level. Globalization is a leading concept that has become the main
aspect in business life during the past few decades (Beuving, 2013).
Therefore, this phenomenon influences the economy, business life, society,
and environment in different ways, and almost all corporations have been
influenced by these changes. These changes are mostly related to increasing
competition and the rapid changes of technology and information transfer.
Globalisation is effective in providing a wider platform for the businesses to
explore their operations and increase in their operations to gain more
profitability and growth. However, in the modern business era the key
motive of each small as well as large business enterprises is to attaining
higher growth and success and globalisation works as the effective key for
the business to achieve higher progression. In this present analysis the study
is being executed over the study of Unilever Plc, therefore, it is a large
British multinational consumer goods company which has its operations at all
around the globe (Brambilla, 2015). Therefore, the business is working based
on the objectives of gaining higher profitability and for this, business is
concern over implementing globalisation to develop the operations of the
business.
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Background of the Company
Globalisation can be defined as the opining of a wider local and
nationalistic outlook of an interdependent world global market with free
transfer of capital, goods, and services across national border frontiers.
Globalization can also be considering as the shrinking of globe, where the
developing unity of the global economic order via reduction of barriers to
international trade, likewise tariffs, import quotas, and export fees (Cohen,
2018). Globalization does not hinder the movement of free market; however,
it would have a negative impact if applied to a fragile economy. Therefore,
for better understanding regarding the topic Unilever Plc is select to execute
detailed analysis, thus it is a wide British multinational consumer goods
company which has its headquarter is in London. The firm was established in
the year of 1929 by the coordinated efforts made by William Lever, James
Darcy Lever. The company deals in wide variety of products which involves
food, candy, energy drinks, baby food, soft drinks, cheese, ice cream, tea,
cleaning agents, coffee, pet food, bottled water, toothpaste, chewing gum,
frozen pizza, pregnancy tests, juice, beauty products, personal care,
breakfast cereals and consumer healthcare and so on. The company is
having around 155000 employees who are contributing their significant
efforts in the growth operations of the business. The major reason behind
selecting Unilever Plc is that, it is a large business organisation and already
having its operations at wider level.
Problem Statement
In this an analysis is executed to determine the aspect that globalisation
has been fair for the business or its operations, therefore, in the increasing
competitive scenario businesses are facing the issue of not to be promoted
at global level and increasing their progression ability to gain more
advancement and competitive edge (Cooke, 2012). The project initiates to
evaluate the effectiveness of globalisation in increasing the operational
ability of the business.
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Rationale of the Research
The project into consideration is based on evaluating the effectiveness
of globalization over increasing performance of the business. Therefore, it is
a wide area of investigation which is imperative in exploring individual idea
and recognition in relation the aspect of globalisation. The project is mainly
considered because businesses are facing the issue of increasing progression
and the study aid in rendering suitable assistance to the businesses to
increasing the performance of the business via implementing globalisation
(Corstjens and Lal, 2012). The another intention of executing this analysis is
the personal interest of the researcher as the investigator wants to explore
own idea and knowledge in relation to the specific subject.
Research Aim, Objectives and Questions
Research Aim
The potential aim of this study is “To investigate the effectiveness of
globalization over increasing performance of the business. A study on
Unilever Plc”.
Research Objectives:
The key objectives of this specific analysis are associated as under:
 To examine the importance of globalization in developing growth
opportunities for the business.
 To identify the issues that faces by businesses due to expanding their
operations at overseas. To measure the ways that could be opt by Unilever Plc to overcome the
challenges of globalization.
Research Questions
The suitable questions that are interconnected with the aim and
objectives of the research are defined as below:
 What are the importance of globalization in developing growth
opportunities for the business?
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 What issues are faces by businesses due to expanding their operations
at overseas?
 What are the ways that could be opt by Unilever Plc to overcome the
challenges of globalization?
Summary of the chapter:
As per the analysis of this chapter it has been analysed that, globalisation
is a crucial aspect and mainly recognised as a process through which an
individual or goods and services can easily move from one place to another
or globally. Therefore, it is all about the interconnectedness of individual and
the businesses around the globe which eventually aids to global culture,
political and economic integration. The present chapter is based on
enhancing understanding about the chosen subject area and an appropriate
discussion about the effectiveness of globalization over increasing
performance of the business. However, Unilever Plc is a largest and well
known British multinational consumer goods company, which has its
operations all around the world. Thus, in this analysis is specifically executed
over Unilever Plc, because the company is having its operations all around
globe and very concern over implementing globalisation to enhance its
profitability and development. Hence, the suitable recognition about Unilever
will lead to better understanding about the effectiveness of globalisation and
how the businesses is implementing as the effective tool to increase the
profitability and performance. Furthermore, rationale is imperative in stating
the reason of executing the study over the specified area of globalisation.
Thus, it is an effective concern of modern business era and knowledge
regarding the aspect is imperative to aiding business operations in right
manner. As well as, the study is also imperative in enhancing individual idea
and knowledge in relation to the specified area.
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Literature Review
Literature review is defined as the most imperative aspect of the
investigation which is effective in developing a theoretical framework to
support the entire project in right manner to generate suitable results (Crane
and Matten, 2016). This section of dissertation is relay over gathering
information from the secondary sources i.e. books, journals, articles and so
on. In the context to this existing project based on the aspect of analysing
the effectiveness of globalization over increasing performance of the
business, literature review is effective in conducting descriptive evaluation to
enhance understanding about the specific subject.
The concept of globalization in the context to business.
According to Koop (2019), globalisation refers as the integration of the
economies and the societies through across the boundaries of a country in
manner of managing the flow of information, goods, services, technologies.
Finance, people and capital. In another words, globalisation is also evaluated
as an interdependence of the nation around the globe which foster through
the free trade. Globalisation is mainly relay over opening of local and
nationalistic opinion to a wider outlook of an interdepended and the
interconnected globe through free transfer of goods, services and capital and
so on around the world. In addition to this, globalisation is mainly recognised
as the word which is widely implemented to determining the growing
interdependence of the world’s economies, culture and the populations,
brought through around the border trade in goods and services, technologies
and flow of investment, people and information. In the context to business,
globalisation is an imperative aspect which performs a wider role in providing
a wider base to the business to increase its operations and functions by the
means of exploring operations within the wider level (Fernando, J., 2020.
Globalization). In this increasing competitive business era, organisations are
work with the objectives to gain more progression and advancement.
According to the opinion of Gray (2017), Globalization is a phenomenon
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which has distinct the world's economy in recent decades is under pressure.
Therefore, globalization is also recognised as a process by which an
individual and goods move easily across borders. Thus, principally, it's an
economic concept which is widely relay over the integration of markets,
trade and investments with few barriers to slow the flow of products and
services between nations. There is also a cultural element, as ideas and
traditions are traded and assimilated. Globalisation is termed as the best and
effective source which is widely being implemented by the businesses to
explore their operations within wider level and establish effective recognition
and enhance profitability and functionality. Businesses in the modern era are
concern over rendering an effective way to analyse business opportunity for
the growth of the business. Globalisation has mainly aid to render immense
number of employment opportunities and lead to impermanent standard of
living, better purchasing power and surge in compensation.
The importance of globalization in developing growth opportunities
for the business.
According to Erixon (2018), globalisation is all about the
interconnectedness of the individual and the businesses around the glove
which eventually leads to global culture, political and economic integration.
Therefore, globalisation is a crucial aspect which plays an important role for
the businesses to execute their operations in the direction to attain higher
growth and advancement. In addition to this, Globalisation has created
different benefits for the businesses in terms of creating the opportunity for
the business, therefore, some are associated as below:
Access to new market and culture: Globalisation make it easier than
before to access to the foreign culture involving movies, art, music, food,
living and so on. In addition to this, businesses are also gaining an effective
deal from globalisation to reaching at the new customers and the diverse
revenue stream. Businesses in the modern era are concern over in these
benefits to look form innovative and highly flexible ways to grow their
business overseas (Debicki and et. al., 2016).
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Reducing high inflation rate: This defined to be the most imperative
value of globalisation as businesses are seeking for exploring operations at
overseas and this create value in reducing the inflation cist and provide
goods and services within minimum cost, thus this rate value for the
businesses in creating the operations at wider level.
Access to new talent: Globalisation is also providing opportunities for the
business to access to new talent which is not available in their customer
market. Thus, the integration of new and advance knowledge helps the
business to develop new ideas which are in terms of creating value for the
business to gain growth and progression.
Lower cost to products: According to Myatt (2020), Globalisation also
helps the business to explore operations with the help of enhancing
awareness about the products and business services, thus this aid the
business in providing opportunities for the business to serving low cost
products and attain significant progression (Doppelt, 2017).
The impact of globalization over increasing performance of Unilever
Plc.
According to McFarlin (2019), globalization is considered as a term
which is applied to decide how nations, individuals and business across the
globe are getting more interconnected, as different powers, for example,
transportation, innovation, media or the worldwide account make it
dependable for merchandise, administrations, individuals or thoughts to
cross conventional fringes and limits. Globalization is successful in giving
huge occasions to the motivation behind monetary development as to builds
up the personal satisfaction for some individuals. In the present business
world style industry is the most driving area that assumes tremendous
function in building up the monetary size of a nation (Flick, 2015). Therefore,
globalisation mainly has positive impact over the operations and progression
of the business, thus, it explains the way under that regional and national
economies, culture, societies have become the integrated through global
trade network, transportation and communication. Unilever Plc, is operating
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at wider level and has its major significance in developing the operations of
the business within global context. However, globalisation creates benefits
for Unilever Plc in increasing the brand awareness among the people at
global level and also enhance the operations as the company is having its
major consideration over increasing production via managing the quality of
the product. Globalisation has generated value for expansion the operations
at wider level and decreasing the inflation rates, taxes and so on, which
helps the business in increasing the profitability of the business (Grayson
and Hodges, 2017). According to Skeldon (2020), It is very crucial to analyse
the effect that globalisation is having on the daily life of an individual or
business. From day to day business transaction to in home routines, the
prevalence of modern tech continuous to advance at the higher
phenomenon. Therefore, globalisation mainly has direct impact over the
growth and success of Unilever Plc, as the company is operating at a wider
level and globalisation also helps the business in execution of the operations
inside and outside of the country boundaries which aid benefit for the firm in
increasing the customers base. In addition to this, globalisation also helps
Unilever Plc in enhancing the customers base, via expanding the operations
at global level.
The issues that faces by businesses due to expanding their
operations at overseas.
According to Rampton (2015), businesses in the modern era are
working for a specific objective to attain higher growth and success,
therefore, globalisation is a crucial aspect which needs to be understand by
the business or its management that it is an effective and concise manner to
develop the operations of the business. For globalising the operation,
businesses are facing assorted issues and challenges which affects the
operations at overseas. Regardless of the size, businesses are facing many
of the challenges every day like maximising the profit, minimising the
expanses, attracting and retaining talent staff and so on. However, the
issues face by businesses to expanding at overseas are the cultural and
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language barriers, growing revenue, hiring employees, local competition,
international compliances and the regulatory issues, right infrastructure
issue, employee health care, tax, code and compliance issues and so on.
Therefore, these are the most common issues which affects the operations of
the business while expanding at international level, thus these are needs to
be addressed to aid the operations in right manner to generate progression
and advancement (Hanson and et. al., 2016). According to Midha (2019),
globalisation has widely shrunk the countries boundaries or doing their
operations all around the world. Therefore, with the continuous development
in the business venture, there is an effective enhancement within the global
trading in goods and services which have reached at 25 percent of entire
GDP (Biggest Challenges Faced by International Business Environment,
2019). There are assorted challenges like company structure, foreign laws,
accounting, tax liabilities, pricing, payment methods and so on.
In addition to this, the primary obligation of the businesses is to
expand at the higher extent to increasing the profitability level and become
the most valuable product and service provider within the business. These
issues affecting the operations of the business and restrict them to attain
progression. Therefore, the tax codes and government compliances are the
major issues which increasing the cost of business and also affects the sales
at wider level as due to increase in inflation rate the cost of product are high
and this may create impact over the revenue generation of the business
(Hitt, Ireland and Hoskisson, 2012).
The ways that could be opt by Unilever Plc to overcome the
challenges of globalization.
According to Garg and Sandhu (2015), globalisation is a crucial and
effective aspect which is widely considered by the businesses to attain
higher growth and success. Globalisation is defined as one of the most
developing process for upbringing of more development scene to facilitates
organisation with change in its working. With working at global platform,
there has been seen improvement of international trade within countries and
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continuation of trade activities to gather compose outcomes. Therefore,
Unilever Plc is operating at larger level and work for the motivation of
increasing the operations and progression of the business. The major focus
of the business is to widely developing effective interconnection with the
customers at global level and for this businesses are facing alit issues like
language barriers, taste preference of the customers, taxes and government
legislations and so on, for resolving the issues that are assorted measures
that can effective be opt by Unilever Plc to gain growth and progression
(Javadian and Singh, 2012). The key measures are assorted as under:
Suitable research and development: This defined to be the best way for
the businesses to resolve the issues of globalisation, therefore an effective
market orientation and research helps the busies in analysing the demand
and wants of customers to fulfil their needs and attain more growth.
Integration of policies as per the government norms: According to
Pearl (2012), This is also an another important way which needs to be
considered by the businesses while globalising their operations, however, it
is important for the business to integrate effective policies via considering
the government norm to avoid any kind of issue that affects the operations
of the business (Jenkins and Williamson, 2015).
Technology development: This is also an effective way which can also be
approach by the businesses within the modern business era, therefore the
assessment of advance and new technologies helps Unilever Plc in
developing the production ability and deliver more qualitative products to
satisfy customer’s needs.
Research Methodology
Research methodology is defined as the specific process or tool which is
effective implemented to identify, select, process and determine the
information in relation to a specified research subject. In addition to this,
research methodology is recognised as an imperative area of an
investigation which aid in providing systematic review to the work to
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implement the investigation in right direction to gain suitable results (Kumar,
2019). This section of investigation is based on multiple application which
are significant to assist the project in right manner. Methodologies are
significant in analysing the investigation issue and to take significant
decision to address the project. In the context to this, present investigation
work based on the aspect of investigating the effectiveness of globalization
over increasing performance of the business, the suitable selection of
methodologies is imperative aid the study in the direction to gain
progression.
Type of Investigation: An investigation is mainly executed for resolving an
issue in imperative manner via gathering information from the suitable
sources. Therefore, a research is either qualitative or quantitative in nature,
thus the selection is based on the data which are accumulated to assist the
project in right manner. In the context to this present investigation work,
qualitative research is being executed by the researcher as it is most
effective tool for conduct detailed and descriptive evaluation over the aspect
of investigating the effectiveness of globalization over increasing
performance of the business (Laszlo and Cescau, 2017). However, qualitative
research is suitable for this analysis because it is effective in gathering and
analysing the non-numeric information to understand the opinion, concepts
and experience. For this analysis qualitative study is used because it helps in
gathering in-depth information about the aspect of globalisation and
generate suitable ideas for businesses to attain growth and advancement.
Research Philosophy: This is the most important aspect of research
methodology as it defined as the belief in relation to the ways in that
information in relation to a specified area are accumulated, evaluated and
implemented in suitable actions. This aspect of investigation is relay over
two phases i.e. interpretivism and positivism research philosophy. For
effectively execution of this existing project interpretivism philosophy is
widely considered to aid the project in right manner. However, interpretivism
philosophy is effective for this analysis as in this humanistic views are
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involved that provide in-sight information about the aspect of globalisation
and how it develops value for the business to gain growth. In addition to
this, interpretivism is an effective tool to execute qualitative study in
imperative manner via evaluation human interest over a specified subject
(Lee, Shin and Park, 2012).
Research Design: Research design is defined as the blueprint of the
research which provides an outline specification to execute the work and
right manner therefore the suitable selection of design helps in generating
appropriate results. Research design is mainly relay over three aspects like
descriptive, exploratory and experimental Research design (Mahmood and
Hanafi, 2013). what is effectively executive the present investigation based
on the aspect of determining the effectiveness of globalisation in the
galloping the operations of the business, descriptive Research design is
being implemented by the researcher as it is effective in conducting inside
out evaluation that are widely layover qualitative aspects therefore this is an
effective approach for qualitative study and helps in providing detailed
investigation that are widely layover globalisation and its significance for
business growth.
Research approach: Research approaches defined as a planning process
which provides an effective evaluation to the study in the manner of
identifying and analyzing and interpreting the information. The section of
methodology is encompassing over two aspects that are significantly relay
over deductive and inductive research approach. Hindi contest to this
present investigation work inductive approach is being implemented by the
researcher and therefore this recognized as the best and effective source to
execute qualitative study in important manners however in this information
and communication is widely really over developing theories and hypothesis
that are significantly connected to the similar subject (Mamic, 2017). This
approach significant because this is important in providing theories concepts
and models that are based on a specific topic and enhanced theoretical
framework to develop individual’s recognition.
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Data collection tools: Data collection is mainly recognized as the
researcher’s ability to choose the most appropriate source to gather
information. there are two major source of data collections like primary and
secondary source of information therefore these two are separately
significant as per their own grounds and provide significant benefit to the
study in the manner of gathering information. Primary researches effective in
conducting specific investigation where specific information to the subject
are gathered and in the supportive sources are questionnaire survey
interview case study Focus group and so on. Whereas secondary research is
an effective source which is already develop and provide an inside out
information in relation to a specific area therefore in this supportive sources
are books, journals, articles, past study and so on. In contest to this present
investigation work secondary source is being implemented by the researcher
as it is the best and effective tool to together information that are helpful in
developing understanding to the people in relation to a specified subject.
Secondary sources are important because these are effective in developing
theories, models, concepts that are encompassing over the effectiveness of
globalization in improvising the operations of the business (Mathews and
Yang, 2012). The data collection can be from primary and secondary source
both but here in the present analysis, secondary data is collected in this
research via evaluation of articles, journals and pervious investigations
based on the similar aspect. Investigator has made this research possible by
reading books and journals and make literature review. The suitable
accumulation of information helps the investigator in better execution of
data analysis, therefore, the authentic information gathered by secondary
sources are effective for the study in providing descriptive analysis over the
aspect of globalization and its effectiveness for the growth and development
of the business.
Ethical consideration: Ethical consideration is mainly defined as one of the
most essential part of the investigation work. In the execution of an
investigation work it is important for the researcher to follow all the ethics in
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respect to executing the project in right manner. In the execution of this
present analysis the entire evaluation is based on secondary aspects, thus
here the primary considered aspect of researcher is to ensure the
authenticity and reliability of the sources. It is important for the researcher is
to gather information from the most suitable sources to reaching at the key
results. In addition to this, researcher also needs to taking authentic access
from the online sites to gather significant data without making any kind of
interruption. Researcher also needs to consulted the specific terms and
conditions in which retention of information sheet, re-sharing of information,
permit research use and so on are involve in relation to the specified
platform or information sources.
Reliability and validity: Reliability and validity are defined as the concept
which is implemented to the quality of investigation. The investigation into
consideration is said to be valid as in this expected results are gained over
each and every measure, thus, here the study initiates that globalisation is
imperative for the businesses to gain growth and progression. In addition to
this, the project is also said to be reliable as the outcome can be reproduced
when the investigation is repeated within the same condition. Hence, here
outcomes are same in the valuation of different grounds. So the study is said
to be both valid and reliable (Rahimnia and Hassanzadeh, 2013).
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Data Analysis
Data analysis is defined as the process of inspecting, cleansing,
transforming and modelling the information with the aim of discovering the
appropriate information, informing conclusion and supporting decision
making. Therefore, this is the most important area of an investigation which
provides an in-depth evaluation over a specific aspect in the manner to
evaluating the information accumulated for an investigation. In the context
to this present investigation based on the aspect of investigating the
effectiveness of globalization over increasing performance of the business,
data has been analysed with the support of implementing thematic analysis
approach in which themes are developed to support the work in right
manner (Mura, 2012). Therefore, this is the most effective approach of
executing secondary research which aid support in conducting the project in
right manner to generate significant results. In this themes are designed
over the aim and objectives of the research to support the work via
evaluating the information accumulated on the similar subject. However,
analysis over the similar subject helps in evaluating the significance of
globalisation in the manner to increasing the operations of the business.
Theme 1: The concept of globalization in the context to business.
As per the evaluation of the study executed via the views analysis of
the authors and writer it has been analysed that, globalisation is recognised
as the spread of products, technologies, information and the jobs around the
national borders and cultures. In the context of economic terms,
globalisation is defined as an interdependence of nations around the globe
which fostered through free trade. The evaluation over this specific aspect
has states that, globalisation is also recognised as the procedure through
that ideas, goods and services are spread via the globe. In the business, the
term of globalisation is often implemented in an economic context to
determine an integrated economy marked through free trade, the free flow
of capital and corporate use of foreign labour markets to maximise returns
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and benefit to the common goods. With regards to business, globalization
creates open doors for business to encounter monetary turn of events and
development. Business, in the competitive business scenario are concern
over implementing globalization as their key source since it is powerful in
building up the activities and elements of business at more extensive level
through giving compelling approach to extend their business operations at
global level. In the advanced business climate, competition inside each
industry is so high and the key purpose of the businesses is to accomplishing
higher development and accomplishment inside the business area by
execution of business activities at worldwide level. Globalization is principally
contemplated as a change in the globe where organizations are throwing
from independent nations and towards a more consolidated globe.
In the modern business era organisations are working for increasing
the operations and developing opportunities for the business to grow. In
addition to this, globalisation is defined as the procedure by which the world
is becoming increasingly interconnected as an outcome of massively
developed trade and the cultural exchange. Therefore, it has developed the
production of goods and services. The largest businesses are no longer
national businesses but multinational businesses with subsidiaries within
many countries. In the context to business globalisation plays an important
role in enhancing the interconnection by the trade and the culture exchange.
Globalisation provides a wider way to the businesses to implement its
operations at wider level and enhance the operational ability of a business to
gain more progression and growth. With the increasing competition within
the modern era, businesses are widely concern over increasing its operations
at wider level and for this globalisation is imperative in creating value for the
business in increasing international trade, thus it is effective in developing
the brand awareness among the people at global level. With the help of
globalisation businesses can operate in more than one country. Globalisation
also generates higher dependence on the global economy and also create
benefit for free movement of capital, goods and services. In another words,
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globalisation is also defined as the means to speed-up of movement and
exchange of the human beings, services, goods, technology, capital, culture
and so on all over the planet. However, it also has an another effect in
promoting and increasing the interaction among the different regions and
populations around the globe.
Globalisation is a wider aspect and it is effectively being understood
via the support of theories. Thus, according to Thompson (2015), hyper-
globalists believe that globalisation is happening and that indigenous
cultures are being tough mainly because of the development of world-wide
capitalism and the appearance of a homogenous global culture.
Figure 1The Hyper-Globalist/ Optimist View of Globalization, 2015
(Source: The Hyper-Globalist/ Optimist View of Globalization,
2015)
globalisation mainly occurred due to the global adoption of neoliberal
economic norms and legislations. Neoliberalism basically contends that
governments in emerging countries required to eliminate obstacles to free
trade and free market capitalism in respect to create growth and
advancement. The sceptical approach is an another theory of globalsiation
and it enquiries the efficiency of trading blocs and views the problem via
historic perspective. however, sceptics do not observe globalisation as a
novelty and do not detect any global changes. The world is just the same.
Sceptics mainly claim that “the logic of global entrepreneurship has led to
larger polarization among the “developed” and developing countries, areas
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or region. Moreover, though countless of globalisation theories refer to the
departure of the nation-state, sceptical stance argues that, paradoxically,
globalisation extends the role of the state to confront modern dilemmas.
Theme 2: The importance of globalization in developing growth
opportunities for the business.
As per the detailed analysis of the project it has been analysed that,
globalisation is defined as an effective and leading concept which has
become the key aspect in business life during the past few decades.
Therefore, the phenomenon mainly influences the economy, business life,
environment and society in different manner and each and every size of
business are affected by the changes. These changes are mainly connected
to developing rivalry and the continuous changes of technology and
information transfer. Globalisation is recognised as the term which is
implemented to determine how countries, individual and businesses around
the globe are becoming more interconnected as the aspects like
transportation, media, technology. Therefore, global finance makes it easier
for goods, services, ideas and individual to cross traditional borders and
boundaries. Globalisation crates assorted benefits for the business in terms
of increasing the performance, productivity, developing the customers base,
capturing a wider market, access to new talent, access to new market and so
on, therefore, these rea the major benefits that are widely gained by the
businesses via approaching to expanding operations to overseas. As per the
discussed provided in the literature review, it has also been analysed that,
there are assorted significance of globalisation like Access to new market
and culture, reducing high inflation rate, Access to new talent, Lower cost to
products, easy access to new market and so on, therefore, these are the
major significance of globalisation for this businesses are widely seeking for
expanding to overuses. Furthermore, businesses in the modern era are
working for he motives of increasing the operations at wider level and for
this, globalisation is termed to be the best way for the businesses to
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increasing the opportunity for business to grow with the global era and also
enhance the recognition of the brand within wider level.
Figure 2: Effect of Globalisation on the price of the product.
(Sources: Effect of Globalisation on the price of the product, 2012)
The above mentioned graph stated that, globalisation has direct affect
over the price of the products, therefore, globalisation helps the businesses
in lower down the cost of production and it allows the businesses to find
lower cost way to produce their products. It also develops global competition
which drives the process of the product down and also generates a larger
variety of the choices for the buyers. Lower product cost helps an individual
in both increasing their living and in the developed country it promotes
better living within limited cost. As per the analysis of the study, it has also
been analysed that, globalisation also create value for the businesses in
increasing the access to the new market, thus, businesses in the modern era
are gaining an effective deal through globalisation involving the new buyers
and the diverse revenue streams. Businesses are interested in the benefits
to look for the flexible and innovative ways to grow their businesses at wider
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level. Globalisation generates value for the business in terms of reducing the
high inflation rate, thus, globalisation helps the business in reducing the
extra overhead cost and taxes which aid support to the business in
increasing then profitability at wider level. As per the evaluation of the study,
it has also been analysed that, globalisation is a wider aspect which helps
the business in increasing the business awareness within market and also
expand to the overseas to develop the profitability and functionality of the
business. The entire study states that, with the help of increasing access to
the new market, globalisation is imperative in increasing the access to the
new culture which support the business in the manner to developing the
local market access and increasing the profitability of the business.
Theme 3: The impact of globalization over increasing performance
of Unilever Plc.
According to the evaluation of authors view it has been discussed that,
globalization is defined to the development of conditions among public
business sectors and enterprises on a worldwide level. This creating
interdependence among national economic system and has resulted in a
trend towards global market, worldwide creation and worldwide rivalry.
Globalization is likewise perceived as a subjectively advance level of the
development or improvement of the human culture that comprises on three
distinct measurements like political, social and financial. Globalisation has
direct positive impact over increasing performance of the business, thus
Unilever Plc is a well-recognised brand and has its major concern over
expanding operations at wider level and globalisations provides the wider
platform to expand operations with the assistance of increasing the
production and operations. In addition to this, globalization assumes
tremendous function in development and advancement of business inside
the worldwide market. Hence in this advanced business climate, the
expected reason for every large as well as small business enterprises is to
achieve higher development and accomplishment inside the business place
and globalization is the key angle that assumes critical part in building up
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the activities of an association inside the worldwide market. With the
assistance of globalized business activities associations can accomplish
higher development and benefit by coming to at the wide scope of client
market.
Figure 3: Impact of globalisation on the performance of the business.
(Sources: Impact of globalisation on the performance of the
business, 2018)
As per the analysis of the study, it has been analysed that,
globalisation is an imperative which has direct positive impact over the
operations and growth of the business, thus globalisation create value for the
business in increasing market share and developing profitability of the
business via increasing the market reach and reducing the tax and inflation
rate. The analysis of the above mentioned graph has stated that, Unilever Plc
is a large British multinational consumer goods company which have gain a
lot benefits via expanding business and its operations at overseas, thus the
graph represents the continuous growth of the business via the emergence
of globalisation at market place.
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Figure 4: Revenue of the Unilever group worldwide from the year of2007 to 2019
(Revenue of the Unilever group worldwide from the year of 2007 to
2019, 2021)
The above mentioned graph stated the rapid growth of business, therefore,
Unilever Plc is a large multinational consumer goods company which works
with the motive of increasing the profitability of the business within wider
level, this globalisation helps the business in expanding its operations at
wider level. The graph represents the rapid growth of business. The statistic
depicts the revenue of the Unilever Group worldwide from 2007 to 2019. In
2019, the global revenue generated by the Unilever Group was
approximately 51.98 billion euros, which represents the development of the
business.
Theme 4: The issues that faces by businesses due to expanding
their operations at overseas.
As per the evaluation executed via the authors opinion over this
specific aspect it has been evaluated that, expanding business at global level
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is not an easy task, thus it takes a huge efforts and resources to expanding
operations at overseas. Therefore, businesses are facing assorted issues due
to expanding their operations at overseas. Thus, it is a challenging task for
the businesses to expand at internal level. Hence, businesses are facing
different issues related with cultural and language differences, hiring
employees, growing revenue, right infrastructure issue, local competition,
international compliances and the regulatory issues, employee health care,
tax, code and compliance issues and many other, which affects the
operations of the business at internal level. In addition to this, foreign worker
exploitation is also a major challenge for the business and pay roll and
compliance challenge is also an another common global expansion obstacle
therefore, it is tough for the businesses to manage overseas payroll and
maintaining compliance with rapidly changing employment and tax laws.
This management task gets even more difficult if businesses are not trying to
manage operations in multiple markets.
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Conclusion
As per the in-depth analysis executed over the aspect of analysing the
effectiveness of globalization over increasing performance of the business, it
has been concluded that, businesses in the modern business era
organisations are widely concern over attaining higher growth and success
and globalisation is determined as the most effective approach which is
widely implemented by the businesses to exploring the operations of the
business at overseas. Therefore, the analysis over the aim and objectives of
the research has also initiated that, globalisation renders as the change in
the globe in which organisations are moving through self-restrained
countries to a more incorporated globe. According to the views of Quain
(2019), globalisation is a wider aspect and each individual or business from
each size may think of globalisation as something which only influences the
multinational businesses, the truth is that all the businesses regardless of
size must evaluate the opportunities and challenges of globalisation.
Therefore, globalisation is effective in open up international access, lower
down the cost of the customers services, expand the target buyers and so
on. Globalisation is a wider concept which is imperative in providing effective
opportunities to the business to attain higher growth and success. Thus,
globalisation creates value for the business in terms of increasing the
productivity, profitability, access to talent, Access to new market and culture,
Reducing high inflation rate, Lower cost to products and so on. Thus, these
are the major benefits that are gained by the businesses through
globalisation of their business operations. Globalisation is recognised as a
crucial phenomenon or a way in tat regional and national economies,
cultures and societies have become integrated through the global network of
communication, trade, immigration and transportation. Globalisation is
mainly imperative in creating the world smaller via expansion of the business
within wider level. Globalisation performs imperative role in rendering
opportunities to the business to execute their operations within new
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geographical level without facing any kind of issues and errors. As per the
views analysis of Reynolds (2017), While globalization provides many
benefits, it’s not without challenges. Therefore, here are assorted issues like
Managing Employee Immigration, Incurring Tariffs and Export Fees, loss of
cultural identity and so on that are widely faces by the businesses while
expanding at overseas. However, globalisation is also imperative for the
businesses to providing opportunity to expand within the global level and
capture more and more customers to enhance the operations of the
business. As per the in-depth evaluation of the study it has been concluded
that, globalisation is an imperative aspect but at the time of globalising
business operations the organisations are also facing assorted issues like
regular compliances, government norms, customer’s choice, language,
cultural difference and so on, therefore, these are needs to be overcome by
the businesses to gain more growth and progression. Therefore, businesses
in the modern era are working for the intention to become the internal brand
for the intention of increasing the income and profitability of the business.
The detailed analysis of the study has also initiates that, there are assorted
ways that are imperative in nature to reducing the issues that occurs at the
time of globalising the operations of the business. Therefore, businesses
need to implement effective policies under the guidance of government
norms that are significant for the business to attain higher growth and
success. In addition to this, businesses are also needs to conduct research
and development programs to analyse the preferences and wants of the
customers at market place to attain more advancement and progression. As
per the evaluation of the study it has also been concluded that, globalisation
is a wider way which can be implement by the businesses to attaining higher
growth and success via enhancing he opportunities for the business to attain
advancement and progression.
https://smallbusiness.chron.com/globalization-become-important-
77671.html
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Recommendation
As per the detailed analysis executed over the aspect of analysing the
effectiveness of globalization over increasing performance of the business, it
has been recommended to the business to be focused towards the mission
and vision and try to explore the operations of the business within wider
level to attain growth and success. In this the evaluation is based on Unilever
Plc and the company is already having its operations within the wider level.
As per the evaluation of the study it has been recommended to the
Unilever Plc to conduct suitable market orientation to evaluate the market
condition and the taste and preferences of the customers to increasing the
operations and progression of the business.
In addition to this, as per the evaluation of the study it has also been
recommended to Unilever Plc to conduct CSR activities as this create value
for the business in easy expansion at overseas. Therefore, CSR helps the
businesses in gaining attention of the customers at wider level.
According to the in-depth analysis of the study it has also been
recommended to the businesses to study the norms and legislations that are
provided by the countries government where they have plan to expand, thus
this would be significant for the business to grow without facing any kind of
legal issues.
Furthermore, as a well-recognised brand Unilever Plc should evaluate the
tax policies and the tariff plans for the intention to easy moving overseas
operations to gain advancement and progression. After that, it has also been
suggested to Unilever Plc to design appropriate norms and policies that are
in favour of both business and the customers to gain progression.
As per the increasing use of digital advancement, business should also be
concern over adopting digital advancement in their operations and
productions increasing the professional ability of the business within the
commercial centre.
As per the evaluation of the study it has also been suggested to Universe
Plc to be concern over expanding the operations at global level and for this,
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business should also be focused over diver hiring thus, this would create
benefit for the business in increasing the operations of the business within
wider level, thus, diversity in fork force helps the business in increasing the
talent pool at workplace.
In addition to this, it has also been suggested to Unilever Plc to schedule
training and development sessions for their employees for the intention to
improvising their professional ability and enhance the operations at wider
level. Business should also ensure the optimum utilisation of resources for
intention to saving the extra cost of production and enhancing the
productivity and performance.
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