The Effectiveness of Globalization on Business Performance: Unilever

This dissertation investigates the effectiveness of globalization in enhancing business performance, with a specific focus on Unilever Plc. The study begins with an overview of globalization's impact on business, highlighting the increasing interconnectedness of global markets and the significance of international trade. The introduction provides a background of Unilever, a multinational consumer goods company, and establishes the problem statement, rationale, and research questions. The research aims to examine globalization's importance in developing growth opportunities, identify challenges faced by businesses in expanding globally, and explore strategies for overcoming these challenges, using qualitative methods and secondary data sources. The literature review explores the concept of globalization, its impact on business, and the opportunities it creates. The research methodology explains the qualitative approach and thematic analysis used. The data analysis section interprets the collected data to address the research questions. The dissertation concludes with a summary of findings, recommendations for future research, and references to support the study.

Research
Dissertation
(The effectiveness of
globalization over increasing
performance of the business.)

Abstract
The present study aims to evaluate the effectiveness of globalisation
over increasing the performance of an organisation, however, globalisation is
a crucial aspect which provides a wider platform to the businesses to
increasing the operations and progression of the business. In this specific
study, the suitable analysis is executed over Unilever Plc for better
recognition of the aspect of globalisation as the company is having its
operations at all around the globe and implementing globalisation as the way
of increasing opportunities for the business. The major potential behind
implementing the study is connected to evaluate the significance of
globalisation in developing opportunities for the business to attain
advancement. In the present study, qualitative method is being implemented
to aid the project in right manner, therefore, this is the best method to
execute descriptive evaluation via the integration of concepts, theories and
models. In this analysis is being executed via the support of applying
secondary sources, thus, here secondary sources like books, journals,
articles and so on are the major source of data collection. Furthermore,
thematic analysis approach is implemented to execute data analysis in which
discusses is carried out over the information accumulated in the literature
review. In this themes are developed that covers the aim and objectives of
the research. After that, conclusion and recommendation is developed over
the findings of the project and initiates the potential effectiveness of
globalisation and how it drives business success. Recommendations is
effective in providing future support to the business.

Table of Contents
Abstract.........................................................................................................................................2
Table of Contents......................................................................................................................3
Title of the Research................................................................................................................1
Introduction.................................................................................................................................1
Overview of the Research..................................................................................................1
Background of the Company............................................................................................2
Problem Statement...............................................................................................................3
Rationale of the Research..................................................................................................3
Research Aim, Objectives and Questions....................................................................4
Summary of the chapter:...................................................................................................5
Literature Review......................................................................................................................6
Research Methodology..........................................................................................................13
Data Analysis............................................................................................................................19
Conclusion..................................................................................................................................30
Recommendation....................................................................................................................32
References.................................................................................................................................35

Title of the Research
The effectiveness of globalization over increasing performance of the
business. A study on Unilever Plc”.
Introduction
Overview of the Research
The present study initiates to evaluate the effectiveness of globalisation
over increasing the performance of an organisation, therefore, this is a
widely considered area of study which helps in evaluating the potential
importance of globalisation in developing the operations of business within
wider level. Globalization is a leading concept that has become the main
aspect in business life during the past few decades (Beuving, 2013).
Therefore, this phenomenon influences the economy, business life, society,
and environment in different ways, and almost all corporations have been
influenced by these changes. These changes are mostly related to increasing
competition and the rapid changes of technology and information transfer.
Globalisation is effective in providing a wider platform for the businesses to
explore their operations and increase in their operations to gain more
profitability and growth. However, in the modern business era the key
motive of each small as well as large business enterprises is to attaining
higher growth and success and globalisation works as the effective key for
the business to achieve higher progression. In this present analysis the study
is being executed over the study of Unilever Plc, therefore, it is a large
British multinational consumer goods company which has its operations at all
around the globe (Brambilla, 2015). Therefore, the business is working based
on the objectives of gaining higher profitability and for this, business is
concern over implementing globalisation to develop the operations of the
business.
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Background of the Company
Globalisation can be defined as the opining of a wider local and
nationalistic outlook of an interdependent world global market with free
transfer of capital, goods, and services across national border frontiers.
Globalization can also be considering as the shrinking of globe, where the
developing unity of the global economic order via reduction of barriers to
international trade, likewise tariffs, import quotas, and export fees (Cohen,
2018). Globalization does not hinder the movement of free market; however,
it would have a negative impact if applied to a fragile economy. Therefore,
for better understanding regarding the topic Unilever Plc is select to execute
detailed analysis, thus it is a wide British multinational consumer goods
company which has its headquarter is in London. The firm was established in
the year of 1929 by the coordinated efforts made by William Lever, James
Darcy Lever. The company deals in wide variety of products which involves
food, candy, energy drinks, baby food, soft drinks, cheese, ice cream, tea,
cleaning agents, coffee, pet food, bottled water, toothpaste, chewing gum,
frozen pizza, pregnancy tests, juice, beauty products, personal care,
breakfast cereals and consumer healthcare and so on. The company is
having around 155000 employees who are contributing their significant
efforts in the growth operations of the business. The major reason behind
selecting Unilever Plc is that, it is a large business organisation and already
having its operations at wider level.
Problem Statement
In this an analysis is executed to determine the aspect that globalisation
has been fair for the business or its operations, therefore, in the increasing
competitive scenario businesses are facing the issue of not to be promoted
at global level and increasing their progression ability to gain more
advancement and competitive edge (Cooke, 2012). The project initiates to
evaluate the effectiveness of globalisation in increasing the operational
ability of the business.
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Rationale of the Research
The project into consideration is based on evaluating the effectiveness
of globalization over increasing performance of the business. Therefore, it is
a wide area of investigation which is imperative in exploring individual idea
and recognition in relation the aspect of globalisation. The project is mainly
considered because businesses are facing the issue of increasing progression
and the study aid in rendering suitable assistance to the businesses to
increasing the performance of the business via implementing globalisation
(Corstjens and Lal, 2012). The another intention of executing this analysis is
the personal interest of the researcher as the investigator wants to explore
own idea and knowledge in relation to the specific subject.
Research Aim, Objectives and Questions
Research Aim
The potential aim of this study is “To investigate the effectiveness of
globalization over increasing performance of the business. A study on
Unilever Plc”.
Research Objectives:
The key objectives of this specific analysis are associated as under:
 To examine the importance of globalization in developing growth
opportunities for the business.
 To identify the issues that faces by businesses due to expanding their
operations at overseas. To measure the ways that could be opt by Unilever Plc to overcome the
challenges of globalization.
Research Questions
The suitable questions that are interconnected with the aim and
objectives of the research are defined as below:
 What are the importance of globalization in developing growth
opportunities for the business?
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 What issues are faces by businesses due to expanding their operations
at overseas?
 What are the ways that could be opt by Unilever Plc to overcome the
challenges of globalization?
Summary of the chapter:
As per the analysis of this chapter it has been analysed that, globalisation
is a crucial aspect and mainly recognised as a process through which an
individual or goods and services can easily move from one place to another
or globally. Therefore, it is all about the interconnectedness of individual and
the businesses around the globe which eventually aids to global culture,
political and economic integration. The present chapter is based on
enhancing understanding about the chosen subject area and an appropriate
discussion about the effectiveness of globalization over increasing
performance of the business. However, Unilever Plc is a largest and well
known British multinational consumer goods company, which has its
operations all around the world. Thus, in this analysis is specifically executed
over Unilever Plc, because the company is having its operations all around
globe and very concern over implementing globalisation to enhance its
profitability and development. Hence, the suitable recognition about Unilever
will lead to better understanding about the effectiveness of globalisation and
how the businesses is implementing as the effective tool to increase the
profitability and performance. Furthermore, rationale is imperative in stating
the reason of executing the study over the specified area of globalisation.
Thus, it is an effective concern of modern business era and knowledge
regarding the aspect is imperative to aiding business operations in right
manner. As well as, the study is also imperative in enhancing individual idea
and knowledge in relation to the specified area.
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Literature Review
Literature review is defined as the most imperative aspect of the
investigation which is effective in developing a theoretical framework to
support the entire project in right manner to generate suitable results (Crane
and Matten, 2016). This section of dissertation is relay over gathering
information from the secondary sources i.e. books, journals, articles and so
on. In the context to this existing project based on the aspect of analysing
the effectiveness of globalization over increasing performance of the
business, literature review is effective in conducting descriptive evaluation to
enhance understanding about the specific subject.
The concept of globalization in the context to business.
According to Koop (2019), globalisation refers as the integration of the
economies and the societies through across the boundaries of a country in
manner of managing the flow of information, goods, services, technologies.
Finance, people and capital. In another words, globalisation is also evaluated
as an interdependence of the nation around the globe which foster through
the free trade. Globalisation is mainly relay over opening of local and
nationalistic opinion to a wider outlook of an interdepended and the
interconnected globe through free transfer of goods, services and capital and
so on around the world. In addition to this, globalisation is mainly recognised
as the word which is widely implemented to determining the growing
interdependence of the world’s economies, culture and the populations,
brought through around the border trade in goods and services, technologies
and flow of investment, people and information. In the context to business,
globalisation is an imperative aspect which performs a wider role in providing
a wider base to the business to increase its operations and functions by the
means of exploring operations within the wider level (Fernando, J., 2020.
Globalization). In this increasing competitive business era, organisations are
work with the objectives to gain more progression and advancement.
According to the opinion of Gray (2017), Globalization is a phenomenon
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which has distinct the world's economy in recent decades is under pressure.
Therefore, globalization is also recognised as a process by which an
individual and goods move easily across borders. Thus, principally, it's an
economic concept which is widely relay over the integration of markets,
trade and investments with few barriers to slow the flow of products and
services between nations. There is also a cultural element, as ideas and
traditions are traded and assimilated. Globalisation is termed as the best and
effective source which is widely being implemented by the businesses to
explore their operations within wider level and establish effective recognition
and enhance profitability and functionality. Businesses in the modern era are
concern over rendering an effective way to analyse business opportunity for
the growth of the business. Globalisation has mainly aid to render immense
number of employment opportunities and lead to impermanent standard of
living, better purchasing power and surge in compensation.
The importance of globalization in developing growth opportunities
for the business.
According to Erixon (2018), globalisation is all about the
interconnectedness of the individual and the businesses around the glove
which eventually leads to global culture, political and economic integration.
Therefore, globalisation is a crucial aspect which plays an important role for
the businesses to execute their operations in the direction to attain higher
growth and advancement. In addition to this, Globalisation has created
different benefits for the businesses in terms of creating the opportunity for
the business, therefore, some are associated as below:
Access to new market and culture: Globalisation make it easier than
before to access to the foreign culture involving movies, art, music, food,
living and so on. In addition to this, businesses are also gaining an effective
deal from globalisation to reaching at the new customers and the diverse
revenue stream. Businesses in the modern era are concern over in these
benefits to look form innovative and highly flexible ways to grow their
business overseas (Debicki and et. al., 2016).
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Reducing high inflation rate: This defined to be the most imperative
value of globalisation as businesses are seeking for exploring operations at
overseas and this create value in reducing the inflation cist and provide
goods and services within minimum cost, thus this rate value for the
businesses in creating the operations at wider level.
Access to new talent: Globalisation is also providing opportunities for the
business to access to new talent which is not available in their customer
market. Thus, the integration of new and advance knowledge helps the
business to develop new ideas which are in terms of creating value for the
business to gain growth and progression.
Lower cost to products: According to Myatt (2020), Globalisation also
helps the business to explore operations with the help of enhancing
awareness about the products and business services, thus this aid the
business in providing opportunities for the business to serving low cost
products and attain significant progression (Doppelt, 2017).
The impact of globalization over increasing performance of Unilever
Plc.
According to McFarlin (2019), globalization is considered as a term
which is applied to decide how nations, individuals and business across the
globe are getting more interconnected, as different powers, for example,
transportation, innovation, media or the worldwide account make it
dependable for merchandise, administrations, individuals or thoughts to
cross conventional fringes and limits. Globalization is successful in giving
huge occasions to the motivation behind monetary development as to builds
up the personal satisfaction for some individuals. In the present business
world style industry is the most driving area that assumes tremendous
function in building up the monetary size of a nation (Flick, 2015). Therefore,
globalisation mainly has positive impact over the operations and progression
of the business, thus, it explains the way under that regional and national
economies, culture, societies have become the integrated through global
trade network, transportation and communication. Unilever Plc, is operating
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at wider level and has its major significance in developing the operations of
the business within global context. However, globalisation creates benefits
for Unilever Plc in increasing the brand awareness among the people at
global level and also enhance the operations as the company is having its
major consideration over increasing production via managing the quality of
the product. Globalisation has generated value for expansion the operations
at wider level and decreasing the inflation rates, taxes and so on, which
helps the business in increasing the profitability of the business (Grayson
and Hodges, 2017). According to Skeldon (2020), It is very crucial to analyse
the effect that globalisation is having on the daily life of an individual or
business. From day to day business transaction to in home routines, the
prevalence of modern tech continuous to advance at the higher
phenomenon. Therefore, globalisation mainly has direct impact over the
growth and success of Unilever Plc, as the company is operating at a wider
level and globalisation also helps the business in execution of the operations
inside and outside of the country boundaries which aid benefit for the firm in
increasing the customers base. In addition to this, globalisation also helps
Unilever Plc in enhancing the customers base, via expanding the operations
at global level.
The issues that faces by businesses due to expanding their
operations at overseas.
According to Rampton (2015), businesses in the modern era are
working for a specific objective to attain higher growth and success,
therefore, globalisation is a crucial aspect which needs to be understand by
the business or its management that it is an effective and concise manner to
develop the operations of the business. For globalising the operation,
businesses are facing assorted issues and challenges which affects the
operations at overseas. Regardless of the size, businesses are facing many
of the challenges every day like maximising the profit, minimising the
expanses, attracting and retaining talent staff and so on. However, the
issues face by businesses to expanding at overseas are the cultural and
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language barriers, growing revenue, hiring employees, local competition,
international compliances and the regulatory issues, right infrastructure
issue, employee health care, tax, code and compliance issues and so on.
Therefore, these are the most common issues which affects the operations of
the business while expanding at international level, thus these are needs to
be addressed to aid the operations in right manner to generate progression
and advancement (Hanson and et. al., 2016). According to Midha (2019),
globalisation has widely shrunk the countries boundaries or doing their
operations all around the world. Therefore, with the continuous development
in the business venture, there is an effective enhancement within the global
trading in goods and services which have reached at 25 percent of entire
GDP (Biggest Challenges Faced by International Business Environment,
2019). There are assorted challenges like company structure, foreign laws,
accounting, tax liabilities, pricing, payment methods and so on.
In addition to this, the primary obligation of the businesses is to
expand at the higher extent to increasing the profitability level and become
the most valuable product and service provider within the business. These
issues affecting the operations of the business and restrict them to attain
progression. Therefore, the tax codes and government compliances are the
major issues which increasing the cost of business and also affects the sales
at wider level as due to increase in inflation rate the cost of product are high
and this may create impact over the revenue generation of the business
(Hitt, Ireland and Hoskisson, 2012).
The ways that could be opt by Unilever Plc to overcome the
challenges of globalization.
According to Garg and Sandhu (2015), globalisation is a crucial and
effective aspect which is widely considered by the businesses to attain
higher growth and success. Globalisation is defined as one of the most
developing process for upbringing of more development scene to facilitates
organisation with change in its working. With working at global platform,
there has been seen improvement of international trade within countries and
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