Effectiveness of Social Media in Promoting Restaurants in the UK

This document is a research proposal exploring the effectiveness of social media in promoting restaurants in the United Kingdom, with a case study focusing on "Food For Friends." The proposal outlines the research objectives, which aim to determine the advantages of social media in business promotion and its implications in the current market, particularly analyzing its impact on the performance of "Food For Friends." It details the reasons for choosing the topic, key literature sources, activities, and timelines for the research, including data collection and evaluation phases. The proposal describes the qualitative research approach and descriptive research design, covering areas such as data analysis and interpretation. Additionally, the document includes an ethical approval form, addressing participant recruitment, consent processes, data storage, and potential ethical concerns like informed consent and confidentiality.

APPENDIX
Research Proposal Form
Proposed Title: “Effectiveness of social media is in promoting the restaurants in United
Kingdom”. A case study on Food For Friends
Section One: Title, objective, responsibilities
Title or working title of the research project (in the
form of a question, objective or hypothesis)
Research objectives (e.g what is the question you
want to answer? What do you want to learn how to
do? What do you want to find out?):
I want to answer about Effectiveness of social media is in
promoting the restaurants in United Kingdom”. A case study
on Food For Friends. Under this, I want to learn about the
many advantages or effectiveness of social media in order to
promoting business and to determine implications of the social
media in this present time period. In context to analyse an
entailment of social media on performance level of Food For
Friends.
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Section Two: Reasons for choosing this research
project
Reasons for choosing the project (e.g links to other
subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the
topic is important):
The main reason behind select this topic is that I take interest
in field of social media and I want to learn more about
different type of social media used in promoting the
restaurant.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:
 Effects of social media on firm value for US restaurant
companies
 Effectiveness of managing social media on hotel
performance
 Social media in tourism and hospitality
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
In research development
In data collection
In evaluation
How long this will
take:
4 to 6 days
8 to 12 days
2 to 5 days
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Milestone one: Completion of all that suggestions
Section Five: Research approach and methodologies
What type of research approach and methodologies
are you likely to use and why?
In this, I use qualitative research approach and I use
descriptive research design because this help me in collect
accurate information about the topic of research and also
enhance my understanding about the research topic.
What your areas of research will cover:
Research will cover various aspects such as data analysis and
interpretation.
Comments and agreement from tutor: In literature review,
Effectiveness of social media is in promoting the restaurants in
United Kingdom to achieving competitive benefits to
restaurants. On the other hand, there are different ways from
which company can increase its performance level.
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: Research Project
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews No
 Questionnaires Yes
 Observations No
 Use of personal records Yes
 Data Analysis Yes
 Action Research No
 Focus Groups No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16:
How will participants be recruited (identified an approached)?
 I will recruit they participant with the help of sampling technique.
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Describe the processes you will use to inform participants about what you are doing:
 Through social media, news papers, television etc.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
 I will obtain consent from participants with the help of questionnaire. It can be in the
written form and mails.
Studies involving questionnaires: will participants be given the option of omitting questions that
do not wish to answer?
 Yes
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed
consent to be observed.
 Yes
Will you debrief participants at the end of their participation (i.e give them a brief explanation of
the study)?
 Yes
Will participants be given information about the findings of your study?(This could be a brief
summary of your findings in general)
 Yes
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
 Yes
Who will have access to the data and personal information?
 Top management and Researcher both
During the research:
Where will the data be stored?
 In system or software of company and in its manual files.
Will mobile devices such as USB storage and laptops be used
 No
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