Research Proposal: Analyzing Training and Development Effectiveness

This document presents a research proposal focused on analyzing the effectiveness of employee training and development on customer satisfaction, using Marks & Spencer (M&S) as a case study. The proposal outlines the research objectives, which include determining the impact of training on customer satisfaction, identifying how training and development increase sales, and evaluating methods to achieve customer satisfaction. The student details the reasons for choosing the project, linking it to the impact of training activities on employees. The proposal also mentions key literature sources and outlines the activities, timescales, and research methodologies, including an inductive research approach. The student plans to collect and analyze data over a period of time. The proposal includes sections for tutor and project proposal checker comments and agreements, confirming the project's originality and appropriateness.

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: “To analyse the effectiveness of training and development of employees
on customer's satisfaction.” A case study on M&S (Marks&Spencer)
Section One: Title, objective, responsibilities
Title or working title of the research project
(in the form of a question, objective or
hypothesis)
Research objectives (e.g what is the question
you want to answer? What do you want to
learn how to do? What do you want to find
out?):
“To analyse the effectiveness of training and
development of employees on customer's
satisfaction.” A case study on M&S
(Marks&Spencer)
 To ascertain the impact of training
and development of workers on
customer's satisfaction.
 To identify the ways in which
training and development help firm
and increase its sales.
 To undertake an evaluation of all
methods available to achieve
customer satisfaction.
 To examine the effectiveness of
training and development of
employees on customer's
satisfaction.
Section Two: Reasons for choosing this
research project
Reasons for choosing the project (e.g links
to other subjects you are studying, personal
interest, future plans, knowledge/skills you
want to improve, why the topic is important):
To get about the impact of training and
development activities on employees of
enterprise.
Section Three: Literature sources searched
Use of key literature sources to support your
research question, objective or hypothesis:  Encyclopedia of Information Science and
Technology
 Journal of International Development
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
How long this will
take:
1

outcome, evaluation, writing the report):
Data collection
numerical analysis
final outcome
20-25 days
5-7 days
5-10 days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Section Five: Research approach and
methodologies
What type of research approach and
methodologies are you likely to use and why?
What your areas of research will cover:
Under research methodology, an inductive
research approach is used because it is helpful in
identifying an appropriate and generate better outcomes with
the figures and facts.
Research will cover various aspects such as data analysis and
interpretation.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which
has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________
Date ______________
Comments and agreement form project
proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of
the IV)
Date
2