Comprehensive Report: Analyzing Effects of Social Media on the World

This report provides a comprehensive analysis of the effects of social media on various aspects of modern life. It begins with an introduction to social media and its applications, highlighting its benefits such as global connectivity, brand awareness, and cost-effectiveness for marketers. The report also explores the disadvantages, including content clutter, privacy issues, and the potential for distraction and misuse of personal data. Detailed statistics on social media usage, including the number of users, time spent on platforms, and the effectiveness of social media marketing, are presented. Furthermore, the report examines the impact of social media on commerce, professional networks, learning and development, business, and personal relationships, while also addressing its negative effects like the paradox effect and the sense of validation. The report concludes by discussing the future trends of social media, including increased privacy, mobile-based browsing, the influence of virtual reality, and the transformation of market research techniques.

EFFECTS OF SOCIAL MEDIA ON WORLD

INTRODUCTION
 Technologies that are computer-mediated and interactive in nature
 For facilitating the process of sharing and creating ideas, networks and information (Alalwan, et
al. 1177)
 Applications and websites which are designed for enabling sharing content in real time and
efficiently (Alalwan, et al. 1177)
 Social media is considered as a communication tool

BENEFITS- SOCIAL MEDIA
 Connectivity from people all across the globe
 Brand awareness (Alalwan, et al. 1177)
 Brand reputation through engaging media
 Cost effective tool- marketers and retailers

BENEFITS- SOCIAL MEDIA
 Direct connection with target audience
 Effective interactive and feedback tool (Alalwan, et
al. 1177)
 Self expression
 Community building exercise (Alalwan, et al. 1177)
 Awareness about world affairs

DISADVANTAGES- SOCIAL MEDIA
 Content clutter
 Privacy issues (Marino 89)
 Distraction
 Affect traditional socializing (Marino 89)

DISADVANTAGES- SOCIAL MEDIA
 Misuse of personal data and information
 Stimulates fear of missing out (Marino
89)
 Cluster of false and unproductive
information

SOCIAL MEDIA STATISTICS
 Total internet users 4.39 billion out of 7.53 billion
population
 Around 3.49 billion active users of social media
 Around 3.2 billion users of social media are daily
users, which sums up to 42 percent of the total
population
 73 percent marketers reflect faith in social media
marketing effectiveness

SOCIAL MEDIA STATISTICS
 Average time spent on the platforms of social
media is around 142 minutes/day
 Approximately 91 percent of the
retailers/marketers in the world uses two or
above social media platforms
 Facebook is the most used social media platform
with 2.38 billion users
 Around 54 percent of the social media browsing
is accounted for researching products

SOCIAL MEDIA FACTS
 Positive consumer experience: Around 71 percent of the users with
positive experience will recommend the product offerings to their
friend and families
 Building Trust: Approximately 49 percent of users rely on social
media influencers for recommendations
 Instagram usage: Instagram story users increased to 500 million in
2019 from around 150 million in 2017
 Users of social media through mobile phone accounts up to 91
percent of the total social media users

SOCIAL MEDIA USAGE
90.4 percent- Millennial 77.5 percent- Gen X (Statista.com) 48.2 percent- Baby boomers
(Statista.com)

SOCIAL MEDIA ACCOUNTS
 Instagram- 1 billion
 Facebook- 2.38 billion (Statista.com)
 Twitter- 321 million (Statista.com)
 LinkedIn- over 575 million (Statista.com)

IMPACT OF SOCIAL MEDIA-
COMMERCE
 Used as customer interaction platform
 Used for the essence of creating and molding a brand
 Used for expanding the business reach
 Used for cost effective way of promoting product offerings
 Used for effective feedback system
 Used as a tool for selecting targeting