Examining the Effects of Trends on the Tour Operators Industry Today

This essay explores the effects of current and recent trends and developments on the tour operators industry, using 'Golden Tours' as a case study. It discusses how the industry has evolved from early tourism driven by cultural exchange and trade to the modern era shaped by globalization, diversity, and technology. The essay emphasizes the importance of safety and security due to increased global threats and the critical role of service quality in attracting and retaining customers in a competitive market. It highlights the need for tour operators to adapt to these changes by implementing robust security measures and focusing on delivering exceptional service to meet customer expectations. Desklib provides access to similar solved assignments and study resources for students.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012). Early tourism started with Nomads who
travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and
gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus
developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food and shelter. Main
intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015).
1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Effects of current and recent trends and developments on the tour operators industry
Golden Tours and their observation to the current trends of tourism and
hospitality:
Globalization: In today’s world people prefer to tour freely all across
the world. A survey report exhibited that in the year 2000, the
international tourist arrival was 674 million which dramatically
increased to 797 million within a matter of five years and reached to
940 million in 2010.
Security and Safety: The primary concern of safety and security for
‘Golden Tours’ has increased a lot because of the sudden terrorist
attacks occurring worldwide along with the robberies, kidnapping and
assaults of tourists. Thus the company have taken every kind of
measures in terms safety and security alongwith critical disaster plans
taken to fight back against each of the threats. Infact it has been found
that the international airports are also implementing several security
measures with an upgraded awareness by making investment of
billions and millions of dollars.
Diversity: The hospitality and the tourism industry are included
among the industries which show a lot of diversities in terms of
guest groups and population of employees. Infact the tour operator
will typically be combining components of tour and travel for
creating a packaged holiday. They will be advertising as well as
producing brochures for the purpose of promoting their itineraries
and holidays as well. Importantly the personnel would be required to
recognize as well as appreciate the diversity of cultures so as to
make an enhancement of the interaction nature with tourist
depending on their religion, culture, colour, ages, genders and sexual
orientations.
Service: With the alteration and modification of the global market
consumption and competition, the expansion of the service sector
has also experienced a severe change where quality have become the
sole reason toponderin terms of retaining and attracting quality
customers. For every customers, service remains at the top of their
priority list alongwith the right kind of dealing and tour
management.
The philosophy with which ‘Golden Tours’ walks with the tourism and hospitality industry follows that managers will be
counselling all their associates, accordingly providing them resources and enable them in thinking about themselves also.
According to performers of the ‘Golden Tours’, ‘perform everything that will be attracting them’ is the sole chant towards
success.
While walking to the success path of the ‘Tour Operation Management’ what the company have discovered is a Tour
operators’ position in the chain of distribution that has been mentioned below: