Streamlining Business Processes with Digital Solutions

The research paper delves into the transformative role of digital technology in modern business environments. It begins by highlighting how digital advancements lead to enhanced productivity and efficiency through streamlined workflows, improved communication, and reduced operational costs. The paper then shifts focus to consumer engagement, analyzing how businesses leverage digital platforms to interact with customers, personalize experiences, and enhance satisfaction levels. Another critical aspect discussed is the expansion of a business's reach through digital tools that facilitate broader and more effective communication channels. Furthermore, the paper examines the impact on sales and profitability, showcasing strategies that use digital technology to drive revenue growth and market share. Finally, it addresses how digital solutions streamline processes, reducing complexity and improving resource management, ultimately leading to sustainable business success.

Research Project

Abstract
Digital technologies are the important aspect for every business organization to enhance
their overall sales at market place. In this customers are the important part of business in which
they serve their variety of products and services with the aim of attaining better satisfaction. This
study proposed is based on Zara which is famous fashion retail company. They serve variety of
cloths to the customers as per their needs and wants in order to attain their satisfaction. The main
aim and purpose of this report is to evaluate the impact of Digital technology on business
activities by which company enhance their profitability level at market place and also capture
larger market share. Along with this, researcher use qualitative methods to analyse the collected
data. On the other side, primary and secondary data is also used by researcher to undertake the
whole research.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives..........................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative..........................................6
TASK 3............................................................................................................................................7
P5 Data analysis.....................................................................................................................7
TASK 4..........................................................................................................................................13
P6 Recommendations...........................................................................................................13
P7 Reflection........................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
As per current scenario, digitalization play important role in providing various
opportunities to business organization for enhancing their performance level at market place. By
using digital technologies, company easily operate their functions in most effective manner
which directly contribute in improving brand image. Basically it includes various sources like
internet, social media platform and many more (Fitzgerald and et. al., 2014). With the help of
this, company easily manage as well as enhance their productivity level at market place. Along
with this every business organization use digital technologies within their activities in order to
accomplish successful business project. Present report is based on Zara, is fashion retail
company which provide clothes to its customers as per their demand. In this, the main aim of
this company is to enhance their profitability level at market place by using digitalization
concept. This report discussed about project management plan and various data collection
methods. It helps in gathering customers views and opinion towards the company services. In
addition of this, recommendations and suggestion also include in this project to improve overall
performance of the company at market place.
TASK 1
P1 Aims and objectives
Digitalization is one of the important for business organization to attain better growth at
market place. With the help of this, company improve their performance level and at the same
time also attain competitive advantage at market place. Basically, digitalization concept helps in
providing various opportunities like, company use online platform for offering better services to
its customers. Along with this, emergence of digitalization also contribute in creating larger
number of customers base by which company easily provide quality products and services to its
customers in order to attain their higher satisfaction (Taylor, Fritsch and Liederbach, 2014).
Furthermore, it is important for business organization to promote their services in market place
which may leads in inviting number of customers. For example, Zara company use online
process to promote their goods and services in over the world. By this firm easily communicate
with their services users in market place. In this context the main aim and objectives of this
project are as follows:
Aim: Impact of Digital technology on business activities: A case study on Zara.
1

Apart from this, aim of the project help in designing its objectives which may leads in
attaining positive outcomes. All these can be understood by following points:
 To assess the impact of digitalization on overall performance of the company.
 To determine the relationship between digital technologies and sales enhancement of the
Zara company.
 To determine the importance of digital technologies in order to achieve growth and
productivity of the company.
Apart from this, it is important for business organisation to effectively understand the
requirement of digitalization concept within the company. With the help of this firm reduce
uncertainty and complex situation in most effective manner (Kehoe and Mateer, 2015). Along
with this, by using digital technologies company communicate with their target customers in
order to provide them quality products and services which may leads in enhancing overall sale of
the company. This will contribute in attaining competitive advantage at market place. In context
of Zara, they implement digital technologies within their activities in which they use online
platform to serve their product information to larger number of customer in market place. This
will aid in capturing larger market share by improving their performance level. In addition of
this, the main advantage of digitalization concept is to increasing profitability level by creating
strong customers base.
P2 Project management plan
Digital technologies are the important aspect for business organization to enhance their
brand image at market place. By using this concept, company easily transfer their relevant
information to their customers and organizational department as well. In addition of this project
management plan is also consider as an essential activity which helps in providing effective path
to workers and researcher as well. With this the help of this they easily attain set goals and
objectives in appropriate time frame. Along with this, it also includes time, quality, cost,
communication, risk and many more in which company effectively run their business and at the
same time also attain positive outcomes. Thus, it is important for business organization to focus
on digitalization concept because it provide number of opportunities in which firm operate their
function and attain better success in systematist way. Furthermore, it in company use various
tools to enhancing the chances of attaining favourable outcomes (Blackwell, Lauricella and
Wartella, 2014). In context of Zara, it is necessary for manager to prepare an effective project
2

management plan to implement their objectives in order to attain positive outcomes. Purpose of
considering new or modern technology is to increase sales of products and services which is
being offered by firm at marketplace. With the help of this, Zara can give competition to its
rivals in much more effective ways so that benefits can be gained in full extent (Arts, van der
Wal and Adams, 2015). Along with this, needs and wants of consumers can also be fulfilled
from both domestic and international market. In this context, some of its factors are given
beneath:
 Scope: For accomplishing positive image at market place, it is essential for researcher to
make clear scope of the project. In this, they use digital technologies for managing their
brand image at market place. With the help of this, firm enhance their performance level
at market place. Time: As per this element, it is also an important for researcher to manage entire
activities as per specific time frame. With will help in executing all the activities in
effective manner. Along with this, it also provide chances of enhancing positive brand
image at market place. Quality: For attaining better success, it is important for company to maintain product
quality which may aid in capturing customers attention towards the company services.
This will aid in increasing profitability level of the company in market place. Communication: Proper communication is important for manager at the time of making
an effective project management plan which mat leads in establishing positive relation
among all the customers and workers as well (Collins and Halverson, 2018). By
interacting with workers and customers company easily improve their performance level
by delivering quality services in market place. Risk: As a larger business organization, project having less risk factors because it already
established their positive brand image at market place. In this context, researcher is
responsible for managing all the facts to assess the risk factors to reduce the negative
impact on overall business organization (Vigdor, Ladd and Martinez, 2014). This will
aid in attaining better profitability level at market place and managing entire risk
elements.
3

 Resources: It is important for researcher to effectively use all the available resources at
the time of preparing project management plan in order to increase the chances of
attaining favourable results. With the help of this manager of the project implement it
effectively. Basically resources includes land, building, workers, financial funds, plant
and machinery. Thus, all these are helps in attaining set targets in appropriate time frame.
Limitation of Research
Cost: It has been examined that this element plays a vital role while making a proper plan
in order to attain desired goals and objectives. With the help of this, an organisation can perform
all the operational activities of it. Zara has introduced its products and services with considering
or consuming cost in an appropriate manner. In order to enhance profitability it is must for Zara
to do promotion of its goods that consist of minimal cost. With the help of this company enhance
their profitability level. If company is not having enough money then they will not be able to
carry out their business operations in effectual and planned manner.
P3 Work breakdown structure and Gantt chart
Zara is one of the popular and biggest fashion company in which they offer variety of
services to its customers to enhance their profitability level. This will help in enhancing
profitability level at market place. As a multinational company, it is important for company to
make an effective strategy for improving performance level by reducing complex situation which
may leads in attaining competitive growth level. In this, graphical representation is also an
effective process in which company assign job to workers as per their capabilities and work
performance which helps in attaining positive outcomes in most effective manner (Bullen and
Morgan, 2016). Along with this, work breakdown structure is also an appropriate activity which
define effective representation among all the workers job role in order to reduce the workload.
For this manager allocate job for their workers as per their abilities so that they can easily
perform their duties with more deficiency. In addition of this, company also use digital
technologies for allocate job to workers in which employees easily execute their business
activities and attain positive outcomes.
Furthermore, Gantt chart is also an effective process which show overall performance of
workers in diagrammatic way in which firm reduce the barrier at the time of communicating with
staff members which may leads in attaining better results.
4

5

TASK 2
P4 Small scale research by applying qualitative and quantitative
It is very important for researcher to use appropriate methods for collective relevant
information towards the customers needs and wants (Fitzgerald and et. al., 2014). With the help
of this, company easily attain better growth level at market place and also enhance profitability
level. Additionally, this aids them into process of decision making. In this context, there are
some effective methods which used by company to collect as well as gather information towards
the customers needs. Qualitative, quantitative, primary, secondary and random sampling. All
these can be understand by following points:
Qualitative: As indicated by this component, superior of company will obtain this type of
information with aid of some symbols, theories, object and many more. Fundamentally, this
assists to take an effective judgement for an association; thus, they will fulfil requirements and
desires of clients by use of latest methodologies and techniques (Taylor, Fritsch and Liederbach,
2014).
Quantitative: This type of data as well as information is in the form of statistical and
numerical data. With assistance of this, employer of company will be able to formulate budget
effectively which cater growth and success to them. In this manner, people will use resources in
an effective and efficient way. It helps them in improvisation of revenues and market share as
well.
Primary: This is considered as an effective method because with aid of this, manager will
gather recent type of data. There are many methods related to this, such as questionnaire,
interview and so on. It is considered as most accurate technique; therefore, employer will fulfil
desire of customers within limited period of time.
Secondary: There are some tools which are related to this, for example articles, journals,
interview, research paper and many others. This data is not associated with recent period of time
so it is less reliable. But company will use it to save their time and in addition cost (Kehoe and
Mateer, 2015).
Instead of this, there are some other methodologies which will be utilized by affiliation so
that they will be able to take an effective judgement for enterprise. In this manner, sales of
company will get improved by implementing latest techniques and methods effectually.
6

TASK 3
P5 Data analysis
Questionnaire is considered as most effective method which is using by an association so
that they will collect information and data from clients. This enables the to take judgement in an
effective manner. In this manner, they will accomplish requirement of consumers as per their
desires and requirements. Here, sample size is 30 and it is taken on random basis.
Questionnaire
Q1. As per you, is there any interrelation amongst sales of organisation and digital
technique? Yes No
Q2. Advantages of utilizing latest methods in business in order to attain better satisfaction
level of the customers?- Improve sales performance Establish reputation of firm Attract staff members All the above
Q3. Limitation of utilizing digital techniques at premises that affect the customers satisfaction
towards company products and services? Chances of accidents Increase the mistakes Diminish employees retention All the above
Q4. Are you happy with items which offer by Zara? Yes No
Q5. Rate the procedure of service of Zara? Excellent Very good Unsatisfactory
Q6. After implementing the digital methodologies into business, is there any improvement in
7

performance of firm? Yes No
Q7. The customers get influenced to buy Zara products by using mobile applications? Yes No
Q8. Digital technologies are valuable for Zara in order to achieve loyal and satisfying
customers? Information about products and services Quality products Timely delivery of services
Q9. Mobile applications are useful for Zara in order to maximize sales and profitability ratio? Agree Disagree
Q10. Suggestion for further modification to enhance sales of an association?
Theme 1: Sales of organisation and digital techniques are interrelated with each other
Q1. As per you, is there any interrelation amongst sales of organisation
and digital technique?
Respondents
Yes 25
No 5
8

Interpretation: In modern era, it is fundamental for an organisation to implement new or
latest techniques into business; therefore, they will be able to survive at marketplace for
maximum period of time. This assists them to gain attention of numerous people towards them
and in this manner, they will be able to enhance their sales. From above graphical representation
this has been understood that almost 25 respondents are favouring this argument, but remaining
are entirely against of this.
Theme 2: Digital methodologies are advantageous attaining better satisfaction of the
customers.
Q2. Advantages of utilizing latest methods in business in order to attain
better satisfaction level of the customers?
Respondents
Improve sales performance 5
Establish reputation of firm 7
Attract staff members 8
All the above 10
9
25
5
Yes
No

Interpretation: Utilization of digital techniques are much beneficial for an association as
it assists to gain attention of numerous individuals towards them and at the same time also
provide them better satisfaction level. From above presentation, it has been understood that
according to 5 respondents if company uses latest tools then this enables them to increase sales
performance, 7 individuals think that they will build reputation of firm and in addition as per 8
persons they will attract employees. On the other hands, 10 people are in favour of overall
points.
Theme 3: Digital techniques will improve mistakes of staff members at workplace that
affect the customers satisfaction.
Q3.Limitation of utilizing digital techniques at premises that affect the
customers satisfaction towards company products and services?
Respondents
Chances of accidents 10
Increase the mistakes 5
Diminish employees retention 5
All the above 10
10
5
7
8
10 Improve sale
performance
Establish reputation of
firm
attract staff members
All the above

Interpretation: There are some drawback which will be face by company while
implementation of digital technology at workplace which negatively impact on customers
satisfaction. According to 10 respondents chances of accident will increase if workers are not
much trained. Almost 5 individuals think that this will improve mistakes and 5 people think that
it will reduce employee retention. Instead of this, nearly 10 persons think that all mentioned
points are limitation of using of digital methods at premises.
Theme 4: Customers are much happy from the products of Zara
Q4. Are you happy with items which offer by Zara? Respondents
Yes 23
No 7
11
10
5 5
10 Chances of accidents
Increase the mistakes
Diminish employees
retention
All the above

Interpretation: Company is providing qualitative products and services to customers
which help them to accomplish their needs and wants. In this manner, they will improve their
sales as well as production in an effective manner. From above graphical representation this has
been understood that almost 23 respondents are favouring this argument and remaining are
totally disagree with this.
Theme 5: Service procedure of company is excellent
Q5. Rate the procedure of service of Zara? Respondents
Excellent 21
Very good 5
Unsatisfactory 4
12
23
7
Yes
No

Interpretation: Procedure of service of company is much effective; therefore, they will
easily accomplish needs and wants of customers as per their desires. Almost 21 respondents are
provided them excellent rating and 5 ticked as very good. Instead of this, remaining individuals
are not satisfied with their services process.
Theme 6: Through implementing digital methodologies company will improve their
performance
Q6. After implementing the digital methodologies into business, is there
any improvement in performance of firm?
Respondents
Yes 26
No 4
13
21
5
4
Excellent
Very good
Unsatisfactory

Interpretation: In recent time, it is required for an enterprise to use latest techniques into
business as this aids them into their success and growth. Along with, by implementing new
methodologies they will improve working performance of entire affiliation. From above
graphical interpretation this has been comprehended that almost 26 respondents are favouring
this statement but remaining are not in favour of this.
Theme 7: Customers are influence to purchase products through mobile applications.
Q7. The customers get influenced to buy Zara products by using mobile
applications?
Respondents
Yes 23
No 7
14
26
4
Yes
No
Yes
No

Interpretation: From the above mentioned graph, it can be summarised that number of
customers are attracted as well as influences to purchase company products by using mobile
applications. With the help of this firm increase profitability level of the company at market
place. In this 23 respondents are said that customers are used mobile application for purchasing
their products which may help company to attain better success.
Theme 8: Digital technologies are valuable for company to attain satisfied customers.
Q8. Digital technologies are valuable for Zara in order to achieve loyal
and satisfying customers?
Respondents
Information about products and services 18
Quality products 7
Timely delivery of services 5
Interpretation: From the above mentioned graph, it can be concluded that digital
technologies are play vital role in business organization in which company easily invite as well
as retain loyal customers for longer period of time. In this, Zara also use digital technologies to
provide information to their customers towards the products and services which may leads in
capturing customers attention and at the same time also increase their profitability level. In this
18 respondents are agree with this statement that company easily retain loyal customers by
providing them relevant information towards the products.
Theme 9: Mobile application helps in maximizing customers satisfaction of new clients.
15
18 7
5
Information about
products and services
Quality products
Timely delivery of
services

Q9. Mobile applications are useful for Zara in order to maximize
customers satisfaction of new clients?
Respondents
Agree 25
Disagree 5
Interpretation: As per above mentioned graph, it can be summarised that, mobile
technologies are more beneficial for business organization in which company easily enhance
their profitability level by serving quality services to its customers. In this 25 respondents are
agree with this statement that mobile application helps Zara to serve quality services to its
customers s per their needs which may leads in enhancing their profitability level.
As per today's market, for attaining better success at market place it is important for
company to use digital technologies. By this company create larger customers and at the same
time also provide them better satisfaction. In context of Zara, they also use digital technologies
to attract larger number of customers towards its fashion products and services. In this they serve
their services at online platform which help company increase customers experience towards its
products and services. This will helps in satisfying customers needs and wants in most effective
manner.
As a one of the famous fashion retail brand, Zara offer fashion products to their
customers through digital technology in which they easily influence their customers to buy its
products and services which directly impact on it overall success. Along with this, Zara invite
larger number of customers by promoting their brand in front of customers so that they easily
buy its products in order to satisfy their needs. For attaining the same company understand the
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Agree
Disagree

customers taste and preferences for providing them quality services as per their desire. This will
aid in enhancing their satisfaction level.
As a famous brand, Zara use E-marketing in which they provide their product
information to their customers by using emails, engine optimization and better promotion to
enhance their profitability level. By this they attract number of customers towards its products
and services and at the same time also provide them better satisfaction. With the help of this
company increase their customers base in most effective manner. Along with this, e-marketing
also helps Zara to influence their customers to buy its products and services in order to increase
satisfied customers.
In addition of this, the stakeholders of research are customers, staff members, manager
and researcher as well who tries to make the research is perfect. As all these potential
stakeholders are interested by research outcomes because they are responsible for making
research project successful. With the help of this, research can easily carry out the research and
get their views and opinion for taking right decision. In addition of this, for communicating with
customers and staff members researcher use effective communication method. For this
investigator use email method to communicate towards the research outcomes. By email,
researcher send mail on stakeholders personal mail ID for getting their views towards the
research outcomes. With the help of this, researcher easily transfer relevant information to others
for attaining positive results.
TASK 4
P6 Recommendations
After investigating above described data and information this has been determined that
superior of Zara has to concentrate on some elements at the time of applying latest techniques at
premises. Henceforth, there are some guidelines which need to be taken into under consideration
and these are stated as beneath:
 Superior will appoint skilled workers; thus, they will reduce mistakes, training cost and
accidents as well and provide better services to its customers in order to attain better
satisfaction level.
 Expert need to be appointed by employer who will guide existing workforce so that they
will use latest methodologies and techniques properly. By this workers are easily
17

understand customers needs which may leads in proving them better services in order to
attain their satisfaction.
 Manager will formulate a plan which aid to direct staff members and work need to be
assign to workers according to their knowledge and skills.
 Develop an effective relationship with clients. Which helps in increasing customers
satisfaction.
P7 Reflection
This has been examined that to handle projects in an effective manner, I need to utilize
modern methodologies. It is not easy to understand this significantly and for this, manager will
provide training to others. It has been noted that, clients get attracted towards those things which
are innovative in nature. This will help to accomplish their needs and wants in a proficient way.
Therefore, it is fundamental for me to analyse latest techniques which will be used by me at
workplace so I will offer products and services to clients effectively and also attain their
satisfaction. Like, I will render items to people online as well. This will help to capture attention
of numerous individuals towards them. In addition to this, company will fulfil desired of
consumers within limited period of time. As a result, profits and customer base of an enterprise
will get enhanced.
CONCLUSION
From above assignment it has been comprehended that digital techniques will cater affect
on performance of an organization either in a direct or indirect manner. With support of this, they
will be able to gain attention of numerous individuals towards them. In this manner, firm will
improve their productivity as well as sales effectually. Additionally, they will fulfil requirement
of customers within limited period of time. If organisation is using latest methods into business
then, they will be able to obtain success and growth; as a result, they will survive at marketplace
for maximum time span by taking benefits from rivals. They will improve revenues and
reputation in market which assist them to maintain customer base properly.
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