This report presents an international market entry strategy for The Eggfree Cake Box Limited, a UK-based business specializing in egg-free cakes and confectionery. The report begins with an introduction to international entrepreneurship and then analyzes the company's products and services, highlighting their unique selling points and competitive advantages. It proceeds to research appropriate markets, including market segmentation and targeting, to identify potential customers and their needs. The report then explores two target markets, Germany (EU) and India (non-EU), considering their stability, acceptance, and potential for business growth. It utilizes PESTLE and SWOT analyses to assess the macro and micro-environmental factors influencing the business. The report also discusses market entry strategies, including marketing-mix, AIDA model, and Porter's Generic strategy, and concludes with a discussion of the Blue Ocean strategy. The report provides reasoning and justifications for the chosen strategies and offers a conclusion summarizing the findings and recommendations.
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