This presentation delves into the international entrepreneurship strategy of Eggfree Cake Box, a UK-based bakery specializing in eggless cakes, as it plans for organic growth. The presentation covers a comprehensive range of topics, including product research, market analysis, and country selection within and outside the EU, such as Australia and Denmark. It employs Porter's Five Forces and Diamond models for competitive advantage and market analysis. Furthermore, the presentation justifies the selection of target markets through PESTLE analysis, followed by a discussion of various market entry strategies like franchising and licensing. The marketing mix is also explored, alongside the reasoning behind decisions and justifications for selecting Australia and Denmark. The conclusion emphasizes the importance of thorough analysis and the use of models like PESTLE analysis and marketing mix for successful international business expansion. References to academic sources are included to support the analysis.
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