This report provides a comprehensive analysis of the international entrepreneurship strategy for The Eggfree Cake Box Limited, a UK-based retail business specializing in egg-free cakes and confectionery. The report begins with an introduction to international entrepreneurship, highlighting the company's products and services, and then proceeds with a detailed SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. It further explores market research using the STP model, focusing on segmentation, targeting, and positioning, along with demographic and geographic considerations. The report then delves into research on potential target countries, specifically Germany and India, employing a PESTLE analysis to evaluate political, economic, social, technological, legal, and environmental factors. The report also examines market entry strategies, including Porter's Generic strategy, and concludes with reasoning, justification, and a summary of the findings, offering insights into the company's expansion plans and strategic decision-making process. The report aims to provide a strategic framework for the company's international expansion, taking into account various factors such as market research, target market selection, and appropriate market entry strategies.
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