Eggfree Cake Box: A Presentation on Market Entry and Strategies
VerifiedAdded on 2023/01/11
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Presentation
AI Summary
This presentation analyzes the market entry strategy of Eggfree Cake Box, a company specializing in egg-free cakes. It begins with an introduction to market entry strategies and provides background on the company's products and services, including cakes, cupcakes, and fillings. The presentation then identifies potential target markets, including Italy and the USA, considering the prevalence of vegetarian and vegan diets in these regions. It outlines specific market entry strategies for each target market, such as cost leadership, differentiation, and franchising. The marketing mix (product, price, place, promotion) is tailored for each market. The presentation concludes by justifying the chosen strategies and providing a summary of the key findings. The presentation also includes references to relevant academic sources and industry information.
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