Partnership Relationship between Manufacturer and Distributor in EGM

This research report delves into the partnership dynamics between manufacturers and distributors within Eastern Green Marketing (EGM), a wholesale fruit and vegetable market. It investigates the key factors that contribute to successful collaborations, including strategic alliances, commitment, coordination, mutual dependence, and trust. The report examines B2B communication behaviors, such as quality, knowledge transfer, and information exchange, alongside conflict resolution techniques like joint problem-solving and negotiation. Through a literature review and quantitative field interviews, the study aims to develop a model for partnership success, offering recommendations for company management. The research also touches upon the importance of green marketing practices and their impact on organizational sustainability, while considering the characteristics of successful partnerships and their influence on market expansion. The report's findings provide insights into the factors that shape partnership success within the context of EGM and the broader marketing landscape.