Analysis of the Tourism Industry in Egypt: A Comprehensive Report

This report provides a detailed analysis of the tourism industry in Egypt, examining various factors that influence its growth and development. It begins with an introduction highlighting the significance of tourism to Egypt's economy and the importance of customer satisfaction. The report then delves into specific areas, including the potential of new tourist market segments like adventurous baby boomers, the impact of transport development with a focus on airports and efficient transport systems, and the trends in accommodation development, such as shared accommodations. Crisis and risk management strategies are discussed, emphasizing the importance of a positive image and addressing natural, political, technological, and biological hazards. The influence of social media on tourism marketing and the importance of visitor experience development, with examples like Abu Simbel Temples and the Great Sphinx of Giza, are also explored. The report concludes by summarizing the key findings and implications for the Egyptian tourism industry.

Running head: TOURISM INDUSTRY OF EGYPT
Tourism industry of Egypt
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Table of Contents
Introduction..........................................................................................................................2
Tourist market potential.......................................................................................................2
Transport development........................................................................................................3
Accommodation development.............................................................................................4
Crisis and risk management.................................................................................................5
Social media influence.........................................................................................................6
Visitor experience development..........................................................................................7
Conclusion...........................................................................................................................8
Reference List......................................................................................................................9

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Introduction
Egypt is one of the main countries which attract a lot of travelers all around the world.
Tourism has been identified as one of the major factors which adds to the income of the tourism
industry. The main aspect which can be seen in the tourism industry is that customer experience
and customer satisfaction. The main aim of this report is to understand the various factors which
affects the tourism industry in Egypt. The various process by the help of which the tourism
industry can be improved has been explained in a detailed manner in the report and the various
implications of the tourism industry has also been explained in the report in a proper manner.
The various ways by the help of which social media has influenced the promotion by the tourism
industry has also been explained in a proper manner (Elshaer and Saad 2017). The various risk
management method which has been used by the industry and are used at present by the
destination managers of the company has been explained in a proper manner. A skeptic routine
of the risk management has been explained in the report which addresses all the various factors
which are needed for meeting the needs of the customers. The transport of Egypt has helped the
tourism industry a lot and it has been explained in a proper manner in the report. With the
implementation of the social media in the country it has become very easy for the destination
managers in the country to attract a lot of customers.
Tourist market potential
One new market segment which has been very popular in many countries is the
adventurous baby boomers. The growth of the market in this segment has been considered to be
one of the major aspect in which the tourism market can evolve. The main aim of the baby
boomer is to rank their experiences in accordance to sightseeing and touring. These two aspects
are the most important part of baby bloomer experience (Ghanem and Saad 2015). Tourism in

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Egypt is one of the main aspect of the economy in Egypt. Most of the workforce in the in the
commercial industry of Egypt were elected in the tourism department. Keeping this in mind the
inclusion of baby boomers in the tourism industry of Egypt will be helping the country to
improve its tourism facility (Eraqi 2014). The customers who will be availing the tourism
package of the country will be very much helpful with the baby boomers. Customer satisfaction
and customer retention is one of the major aspect which needs to address in tourism industry.
It is very important to address all the different needs of different kinds of travelers. In the
present scenario of tourism, travelers all around the world are looking for better travel
experiences and to maintain the needs of the travelers it is very important for the tourism
industry to include baby boomers in the tourism segment (Saad 2015). The unwavering sense of
being adventurous in travelers call for the need of baby boomers in the country. Since tourism is
one of the major aspect of the country and the GDP of the country is heavily affected by it so
inclusion newer trending aspects in the tourism industry will be helping the tourism sector in the
country and the people from all around the world will be having better experience in Egypt.
Transport development
The transport system in Egypt is one of the main factors which facilitates the growth of
the tourism industry in the country. The transport network in Egypt is centered in Cairo and it
extends along The Nile River in the country. At present Egypt has a total of nine airports which
serves as good connection for the tourism sectors of the country. The presence of land, air and
water transport in the country help the tourists to cover all the parts of the country very easily.
The presence of a lot of Transport Company in the country who helps the tourists with optimum
transport system so that they can visit all the places with special interests in the country. In the
present scenario it can be seen that most of the travelers like to visit the important places of the

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country and they have a very les amount of days to cover all the important destination of a
particular country (Omar 2015). This is where the transport system of the country comes tom
play and with a help of a well-organized transport system in the country it has been very easy to
aid the travelers have a better experience in the country.
The current changes which are being brought about in the country is by keeping in mind
the various ways by the help of which the experience of the customers in the country will be
elevated. The commercial transport in the country have been designed in such a way that the
travelers I the country will be able to visit the various sites in the country without any kind of
major hassles. The main aspect which needs to keep in mind is that tourist in the country want to
cover all the major sites in a very less amount of time which means that the transport system in
the country must be improved and control of traffic must be done in a proper manner.
Accommodation development
Virtual communities is one of the major aspect which is trending in the travel
accommodation in tourism industry. In Egypt this needs to be implemented which will be
helping the travelers in the country to book their home easily. Companies like Airbnb needs to be
included in the country which is mainly based on sharping accommodations. The rich culture of
the country will be enjoyed by the tourists in the country with the implementation of shared
accommodation. In the resent scenario it can be said that virtual ways by the help of which hotels
are booked can be facilitated by the tourism department which will be ensuring that more
customers are attracted to the country.
The places in which the tourists are staying must ensure that they take care of the health
and safety of the travelers. Keeping in mind that customer’s satisfaction and customer retention

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are the two main factors which depends on the reputation of the country, the tourism industry of
the country must take care of the accommodations of the tourists and a better place to stay will
be well appreciated by the client. With the implementation of shared accommodation the
customers will also be saving a lot of money and there will be chance of showing the hospitality
of the people of the country. The rich culture and heritage of the country can be portrayed by the
help of the inclusion of shared accommodation.
Crisis and risk management
The image of a country decided whether tourism will be blooming in the country or not.
The image of the destination paints a picture in the mid of the travelers and depending on it they
decide to visit the place in the future. The countries in which violence occurs a lot or the people
in the country do not welcome visitors properly are the places which the tourists avoid in the
present scenario. The destination managers of a country must assess that the image of the country
have been presented in a proper manner to the other world (Avraham 2016). Some of the crisis
which might be faced by the country which are natural hazards, political hazards, technological
hazards and biological hazards. These various aspects must be addressed by the destination
managers so that they can provide better customer experience to the travelers. The destination
managers of the country must assess the point that they provide better experience to the travelers.
The destination managers of the country must be having a clear idea of the different
seasons of the country and which places are most affected by it. Tourist always want to stay in
the place which keeps them warm and comfy and this must be assured by the destination
managers of every countries. The experience which a customer gains while visiting a place will
determine whether they will be visiting the place second time or they will be recommending the
place to someone else (Hossam 2016). The destination managers needs to be aware of the

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various strategies by the help of which they will be able to avoid the risk which might be
happening in the future. The various ways by the help of which risk will be managed by the
destination managers will ensure the popularity of the country as a tourism country.
Social media influence
Social media is one of the major mode by the help of which a lot of industries around the
world are advertising their product to the outside world. In the present scenario of business
development social media has a huge impact on the extension of the business. The destination
marketing is done by the help of social media in the country and a lot of customers are attracted
by the advertisements which are posted on the social media. With the help of social the
destination managers of the tourism industry are able to target a lot of customers in the country.
With the help of the social media the marketing organizations in the country are able to gain a
feel of trust by the help of the social media and an atmosphere of care is produced (Ragab and
Meis 2016).
The destination marketing team of every tourism company in the country are able to
gather a lot of trust from the customers by the help of the social media. In the present context it
can be said that the promotion of tourism by the help of the various traditional process are slowly
decreasing and there is an increasing trend of advertising by the help of social media. Travelers
all around the world collect information about the destination they are visiting by the help of
social media and online (Faragall 2017). Clients do not want traditional method by the help of
which they will be knowing about the place they want to visit rather they want photos and videos
of the places they are visiting. With the implementation of social media in the tourism
department of Egypt the country have been able to gather more customers for their destination
and there has been an increase in the revenue of the country.

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Visitor experience development
Two contemporary visitor experience sectors are:
 Abu Simbel Temples – The Abu Simbel temples are the two massive rock temples
which are situated in the Upper Egypt and near the border which decimates Sudan. The
construction of the temple was done by Ramesses II who was the ruler of Egypt at that
time. Nubia was one of the major places which was ruled by Egypt at that time and it was
a very important place for the country since most of the gold and various goods were
available in the state. Owing to this importance the temple was constructed in the place
and is now one of the major places which have been seen a tourist attraction. Due to the
historical importance of the place a lot of travelers from all around the world come to
visit the place and it has a lot of potential to attract more customers in the past.
 Great Sphinx of Giza – This is one of the major attraction in the country and it attracts a
lot of visitors every year. The Great Sphinx is a limestone statue of a mythical creature
and it is very huge in height. These constructions of the various historical places has been
build thousands of years ago and the construction has been pin perfect which adds to the
huge number of tourist attraction every day. In the present scenario of tourism it can be
said that the place has been kept very neat and the statue has been protected in a proper
manner and it has been seen that a lot of positive reviews has been gathered from the
customers regarding the sanitation and the condition of the place (Attallah 2015). The
face which has been engraved in the Sphinx represents pharaoh Khafre. The restoration
of the statue has been done by the help of various layers of blocks on which the Sphinx
was initially constructed.

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Conclusion
To conclude it can be said that the tourism industry in Egypt has evolved a lot over the
years and it has been increasing over the present time. The various aspect by the help of which
the tourism industry of Egypt has been improving has been discussed vividly in the report. All
the different ways by the help of which the tourism industry will be helpful have been discussed
in the report. With the implementation of the baby boomers in the tourism sector of the country
there will be increasing customers in the tourism industry of the country. With the
implementation of the baby boomers the tourism industry will be able to attract a lot of
customers and the revenue of the tourism sector will also gain an increase. Since tourism
industry is the main aspect of income of the country, it must look for different ways by the help
of which the tourism industry of the country will be helpful.
The various risk management which needs to be done by the destination managers of the
tourism industry has been explained in the report. The main aspect of the tourism industry is
customer experience and customer satisfaction. With the absence of customer satisfaction the
tourism industry will be at loss. There are a lot of historical places which are attended by the
people from all over the country. The destination managers of the tourism industry must look at
all the potential crises and they must plan ahead so that the crisis which might be faced in the
future can be avoided. The various ways by the help of which the tourism industry in the country
can be increased is to implement ways by the help of which a better customer experience will be
provided to the clients. In the aspect of tourism it has been seen that social media has made a
great place in the system. With the help of social media a lot of destination managers are able to
provide their advertisements to the customers. With the help of social media the range of
customers has increased and they are able to target more customers.

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Reference List
Attallah, N.F., 2015. Evaluation of perceived service quality provided by tourism establishments
in Egypt. Tourism and Hospitality Research, 15(3), pp.149-160.
Avraham, E., 2016. Destination marketing and image repair during tourism crises: The case of
Egypt. Journal of Hospitality and Tourism Management, 28, pp.41-48.
Elshaer, I.A. and Saad, S.K., 2017. Political instability and tourism in Egypt: Exploring
survivors’ attitudes after downsizing. Journal of Policy Research in Tourism, Leisure and
Events, 9(1), pp.3-22.
Eraqi, M.I., 2014. Responsible tourism management as an integrated approach for enhancing the
standards of living of local people in Egypt. International Journal of Services and Operations
Management, 17(1), pp.17-37.
Faragall, W.S.S., 2017. Econometric Analysis for Tourism Demand Function in Egypt: A
Dynamic Panel Data Approach. FACTA UNIVERSITATIS-Economics and Organization, 14(4),
pp.321-332.
Ghanem, M.M. and Saad, S.K., 2015. Enhancing sustainable heritage tourism in Egypt:
challenges and framework of action. Journal of Heritage Tourism, 10(4), pp.357-377.
Hossam, S., 2016. Exploring Factors that Influence Domestic Tourists’ Satisfaction with Budget
Hotel Services in Egypt.
Omar, M.W.F., 2015. Nubian vernacular architecture technique to enhance Eco-Tourism in
Egypt. Journal of Emerging Trends in Economics and Management Sciences, 6(3), pp.169-176.

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Ragab, A.M. and Meis, S., 2016. Developing environmental performance measures for tourism
using a Tourism Satellite Accounts approach: A pilot study of the accommodation industry in
Egypt. Journal of Sustainable Tourism, 24(7), pp.1007-1023.
Saad, A., 2015. Reviving the cupping therapy “Al-hijama” through the frame work of developing
health care tourism in Egypt. J Tourism Hospit, 4(178), p.2.

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