EIT University: Project Proposal for Nigerian Student Market

This report presents a project proposal focused on promoting EIT (Eastern Institute of Technology) University to Nigerian students. The introduction highlights the importance of education and the increasing trend of international students seeking opportunities abroad, particularly in countries like New Zealand. The report aims to understand the Nigerian international student market, identify effective marketing strategies, develop a campaign implementation plan, assess risks, and determine the return on investment. The literature review examines the Nigerian international student market, challenges faced by students (including visa issues, accommodation, and financial constraints), and the benefits offered by EIT. The proposal suggests prospective strategies, emphasizing social media and web-based marketing, and details the allocation of resources, risk assessment, and ROI considerations for the campaign. The methodology outlines the approach used for market research and strategy development. The report concludes by offering a comprehensive plan to attract and support Nigerian students at EIT.