Addressing E-commerce Challenges at Elcom Technology, Australia

This report focuses on the challenges faced by Elcom Technology in Australia when starting an e-commerce website, exploring the meaning and concepts of e-commerce, and recommending effective operational strategies. The report delves into the research background, aims, and objectives, including a research questionnaire and structure, providing a comprehensive literature review on e-commerce, and addressing various challenges such as unstable customer trends, customer satisfaction, and shipping issues. It also presents the research methodology, including research philosophy, approach, design, and data collection methods. The report further discusses data analysis and concludes with recommendations to overcome future challenges, emphasizing the importance of strong e-commerce operational management and defined operational approaches to enhance the company's performance and customer relationships. The research uses a combination of literature review and research methodology to provide a comprehensive understanding of e-commerce challenges and effective solutions for Elcom Technology.

Running Head: Professional research and communication
To address the effective ways to start e-commerce website: In the context of Elcom
Technology, Australia.

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Table of Contents
Abstract......................................................................................................................................2
Introduction................................................................................................................................3
Chapter1: Research background.............................................................................................4
Research aims and objectives.................................................................................................4
Research Aim......................................................................................................................4
Research objectives.............................................................................................................4
Research questionnaire...........................................................................................................4
Research structure..................................................................................................................4
Chapter 1: Introduction.......................................................................................................5
Chapter 2: Literature Review..............................................................................................5
Chapter 3: Research Methodology.....................................................................................5
Chapter 4: Data Analysis and Findings.............................................................................5
Chapter 5: Conclusion.......................................................................................................5
Chapter 2: Literature Review.....................................................................................................6
To explore the meaning and concepts of e-commerce...........................................................6
To address the challenges to start e-commerce website: In the context of Elcom.................7
To recommend the ways to effectively operate: In the context of Elcom Technology,
Australia.................................................................................................................................8
Chapter 3: Research Methodology...........................................................................................10
Introduction..........................................................................................................................10
Research Philosophy............................................................................................................10
Research Approach...............................................................................................................11
Research Design...................................................................................................................11
Research Strategy.................................................................................................................12
Data Collection Method.......................................................................................................13
Sampling Procedure..............................................................................................................14
Chapter 4: Data Analysis.........................................................................................................15
Chapter 5: Conclusion..............................................................................................................16
References................................................................................................................................17

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Abstract
The main aim of this proposal is to identify the challenges to start e-commerce website in the
context of Elcom Technology, Australia. There are certain strategies named strong e-
commerce operational management and defined operational approach, which overcome the
challenges from starting e-commerce websites. The first chapter of this report discusses the
introduction of research topic. The second chapter is literature review that provides the views
and opinion of different authors regarding the research issues. Further, third chapter is
research methodology, which will explain the different approaches and research design to
meet the research objectives. In the last, this report will discuss the data analysis method by
which research will be analysed.

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Introduction
This report presents the challenges to start the e-commerce website in the context of the
Elcom technology in Australia. It also discusses aim, research objective, research structure,
and research background. At the same time, it demonstrates the literature review part,
research methodology, and data analysis. In the last, it presents the conclusion of the whole
report (Abed, et al., 2015).

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Chapter1: Research background
Electronic commerce redesigns many phases of venture and social life. Organizations require
making new strategies to meet the competitive advantages in the market. E-commerce is the
best way to conduct the business and its impact is enhancing every year. The main issue of
this research is to discover the challenges to start the e-commerce website in Elcom
Technology Australia. In the current scenario, e-commerce is the best way to create the more
probabilities to make an effective relationship with customers (Ahmad, et al., 2014).
Research aims and objectives
Research Aim
The main aim of this research is to address the effective ways to start e-commerce website: In
the context of Elcom Technology, Australia.
Research objectives
 To explore the meaning and concepts of e-commerce
 To address the challenges to start e-commerce website: In the context of Elcom
Technology, Australia.
 To recommend the ways to effectively operate the e-commerce website: In the context
of Elcom Technology, Australia.
Research questionnaire
 What is the meaning and concepts of e-commerce?
 What are the major challenges faced by the Elcom Technology to start e-commerce
website in Australia?
 Which strategy is significant to overcome the challenges of Elcom Technology?
Research structure
The following steps demonstrate the research structure:

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Chapter 1: Introduction
This chapter is significant to the research because it demonstrates some significant factors
that are necessary for the research effectively. There are research title, background, research
aim and objectives, and research question of the research study (Awa, et al., 2015).
Chapter 2: Literature Review
This chapter is significant to critically analysis the challenges to start e-commerce website
and ways to effectively operate with the support of available information. It is a significant
tool to identify the relevant information with respect to a current research problem that will
support to develop the framework. The results of this section support to build the effective
primary research and identifying the lack of exiting information.
Chapter 3: Research Methodology
This section helps to researchers to identify the tools and techniques that will be essential to
collect the information and evaluate the data. At the same time, evaluated data will be
beneficial to obtain the reliable result in less time and cost (Bredzel-Skowera, et al., 2015).
Chapter 4: Data Analysis and Findings
This section involves the presentation, discussion, and evaluation of the collected secondary
data and provides the effective findings in terms of the research objective.
Chapter 5: Conclusion
This section is last part of the research and it demonstrates the summary of overall
conducting data analysis, which is emphasized on the objectives of the research. Afterward, it
will also offer some recommendations to overcome the future challenges.

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Chapter 2: Literature Review
To explore the meaning and concepts of e-commerce
According to Chaffey (2015) the e-commerce is the way the way of buy and sold product and
services and transferring of data by using the electronic network. This kind of business
dealing occur as B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-
to-consumer), and C2B (consumer-to-business).Additionally, the word e-business and e-
commerce are interchangeable. It is also stated that the e-mail is used by the entrepreneur and
customers as a transactional way in the online shopping. At the same time, the e-commerce
includes some significant factors such as email, shopping carts, online catalogs, EDI, web
services, and File Transfer Protocol. Moreover, it is also illustrated that an organization as
used business-to-business to directly communicate with customers regarding the selling of
goods and services significantly.
On the other hand, Chiu et al. (2014) viewed that organization has tried to more focus on
directly communicate with consumers due to collecting the actual experience and information
towards the product and services. Therefore, an organization has used some significant kinds
of techniques to collect fresh data by consumers like social media marketing, targeted
advertisements, and. digital coupons,
In support of this, Chivasa et al. (2016) explained that e-commerce is beneficial in many
ways such as time-saving, a variety of products and services for the consumers, easily
accessible, and global reach. At the same time, there are also some significant disadvantages
includes narrow consumer services, customers are enabled to touch the goods and services
before buy, and specified time period for the shipping of the product.
Faloye (2014) argued that enhancement in the uses of e-commerce forces to the IT workers to
improve the infrastructure design to maintain the confidential data of consumers due to make
a positive relationship with customers in long-term. Along with this, at the time of the

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development of IT systems expertise considers some significant factors such as data control
related to the supervisory compliance mandates, information protection protocols, and
personally recognizable information due to enhancing the stability of company in the market.
To address the challenges to start e-commerce website: In the context of Elcom
According to the Galliers et al. (2014) the most problem which is faced by the organization at
the time of using the online shopping is that the tools and techniques, and customers trends
are always unstable. It is also stated that an organization can operate the online shopping by
evaluating the technology at the particular time. At the same time, it can be illustrated that in
case any new venture is not able to regulate its strategy in line by changing tool and
developments. Consequently, it can decline the opportunity to boost the incomes and
profitability of the organization.
In oppose to this, Gałuszka (2014) examined that the existence of online trade relied on the
satisfaction of online consumers. A satisfied consumer will direct to repeat the buyers
enhancing the profitability of an organization. But, at the same time, it also addressed that the
maintenance of the satisfaction level cannot be an easy task for the company. It is also
addressed that the satisfaction level of consumers can be increased by making a positive
relationship with them, which can be possible by direct communication with consumers. At
the same time, it is also found that online customers are intelligent therefore they require new
strategies and methods for online shopping. At the same time, a large number of the
organization has provided 24/7 customer service, easy return policy, and free delivery to their
customers to make a favorable relationship in long-term. It can also satisfy more customers in
less time and cost.
On the other side, Hamari et al. (2014) explained that the tracking and shipping are also a
major task for the organization. It is vital for the organization due to improving the
performance of the business. Additionally, it is also explained that delay in the delivery of

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product and services can create the dissatisfaction among the consumers. An organization has
made a strategy to deliver the product and services at the specified time due to satisfying
more customers in long-term. Moreover, delay in the delivery can simply direct to the
consumer service misadventure which will have an unfavorable impact on the image of
consumer services. Therefore, it is also stated that in case an organization should maintain the
customer’s relationship by enhancing the level of satisfaction effectively.
To recommend the ways to effectively operate: In the context of Elcom Technology,
Australia.
According to Kim et al. (2015) an effective e-commerce business relies on the significant
planning and unified implementation to accomplish the business goal together with consumer
expectations. Elcom Technology should use some significant approaches to meet the business
goals and overcome the challenges of e-commerce.
In support to this, Kurnia et al. (2015) examined that an organization has prepared the defined
operational approaches in online shopping to enhance the probability of growth. Additionally,
it is also stated that enhancement in the sales volume and fulfillment of customer orders can
be supportive to meet the organization goal successfully.
On the other side, Lin et al. (2014) explained that strong e-commerce operational
management is significant to improve the performance of an organization in long-term. In
addition, it is also stated that an e-commerce strategy is supportive to maintain the
information about the warehouse and logistics process for the smoothly fulfillment of goal
and more efficiency.
According to the Mackey et al. (2015) explained that consumers are the main factor due to
making a successful brand. It is also stated that in case an organization has offered an
effective e-commerce service to potential customers then it can create the positive

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relationship in long-term. At the same time, it can also be examined that defined e-commerce
can also be essential to enhance the stability of organization in long-term.

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Chapter 3: Research Methodology
Introduction
This section of research proposal involves some significant approaches and techniques like
research study philosophy, research approaches, research design, and data collection ways. It
enabled to obtain appropriate information for significantly resolving the research problems.
The main aims of this section are to increase the depth understanding regarding the
challenges to start e-commerce website and ways to effectively operate. In addition, it can
also be said that many articles have been included in the study due to making a balance
between the research subject and collected data. Additionally, the clear methods also improve
the research quality, and reliability through numerous sources observations (Maity, et al.,
2014).
Research Philosophy
Research philosophy is significant to develop the logical reasoning for gathering, evaluating
and operating data in the research study. The main purpose of research philosophy is to
reproduce and apply the values and opinion of the investigator. Additionally, the values and
opinions operate as a basis for research approaches. The structure of research philosophy
comprises of interpretivism and positivism philosophies. The selection of the research
philosophy fully relies on practical implication of the investigation. Additionally, the
positivism philosophy is mainly concentrated on the valid information collected by
observation (Mata, et al., 2014).
For this philosophy, a researcher cannot consider the interests of people to collect the data. In
contrast, the interpretivism philosophy enabled the researcher to evaluate and understand
each phase of the research. In addition, it can be said that a researcher can use the
interpretivism philosophy due to improving the research quality significantly. The main
reason to select this philosophy is that it is associated with the logical position of

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perfectionism, which is significant in setting each approach of the group (MENDOZA, et al.,
2015). Additionally, it can also be said that in this study a researcher has a need to collect
subjective information that can be collected by using the interpretivism philosophy. At the
same time, it can also significant to keep these clarifications as a portion of methodological
knowledge.
Research Approach
Research approach plays a significant role in the research methodology due to explaining the
reason to select the particular research process. The research approach is a combination of
two kinds of factors such as inductive and deductive approach. The Inductive approach is
applied to analyze the depth evaluation of the collected data together with generating the
conceptual framework regarding the research problem. In contrast, the deductive approach is
applied to set the hypothetical origination. As per the hypothetical design, a researcher has
abled to accept and reject the investigation process in the context of research issue (Merriam,
et al., 2015).
In this research, a researcher can use the inductive approach due to the subjective nature of
research. Moreover, it is associated with the interpretivism philosophy. Therefore, it can be
said that there is no requirement of the hypothesis formulation. Thus, a researcher has used
the inductive research rather than deductive approach. In contrast, a researcher has used the
inductive approach with respect to gathering the huge volume of information regarding the
challenges to start e-commerce website and ways to effectively operate in the context of the
Elcom technology in Australia. This research approach is appropriate to identify the different
values and opinions to successfully summarize the findings. In contrast, a researcher has not
used the deductive approach due to lack of facts and figures of the research study (Neuman,
et al., 2014).