Business Report: E-Learning Strategy for College Training Programs

This report assesses the feasibility and benefits of implementing an e-learning system for a college currently using traditional face-to-face teaching methods. It discusses the advantages of e-learning, including scalability, cost reduction, and increased effectiveness. The report explores the integration of social media into the e-learning platform to enhance engagement and reach, along with the tools and applications needed for providing customer support. It also highlights the importance of an interactive enrollment and time-tabling system and the integration of a virtual assistant service to provide 24/7 support. The report concludes with recommendations for the college to effectively implement and manage the e-learning system, emphasizing the need for technically skilled staff and the provision of readily accessible learning materials.

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Name of the Student
Name of the University
Author Note

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Executive Summary
The report aims at discussing the important features of e-learning. The aim is to
develop an e-learning site that will help their college in gaining benefit and enhance
their teaching skills. It is very necessary to change with the growing technologies, so
that they can meet the needs of the market. The report will give a brief of the benefits
of e-learning. There is a need for the college commission to build a system for E-
learning platform. Thus, as a consultant the duty is to provide and discuss all the
affects and benefits that will come along with the implementation of e-learning. The
implementation and the cost that is incurred in connecting the college with e-learning
will be discussed in the report. For developing the system with e-learning the college
needs to have a well-developed strategy about the social media. In order to develop
the social media contents related to e-learning all the contents are needed to be
housed within the LMS.
The major benefits that are comes along with the implementation of e-learning are
scalability, reduces costs , increases effectiveness , teaching can be done quickly
and effectively , always provides updated contents , student can go throw the lecture
notes as many times as they want. The report will discuss about the cost involved in
installing this system. The report will discuss about the interactive enrolment and
time tabling system and the need of this systems. In addition to this the report will
discuss the need of integrating a virtual assistant service within the platform. The
report will give brief recommendation on the learning procedure and the tools that
will help the college to provide better service towards their customers.

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Table of Contents
Introduction...................................................................................................................2
Discussion....................................................................................................................3
Integrating Social Media into the E-Learning Platform.............................................3
Identify Tools and Applications required to provide Customer Support...................4
Interactive Enrolment & Time-Tabling System.........................................................6
Integrating a Virtual Assistant Service into the Platform...........................................7
Recommendation..........................................................................................................7
Conclusion....................................................................................................................8

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Introduction
E-Learning is referred to as the learning that is delivered with the medium of
internet and electronic mediums. There are several advantages that are provided by
the means of e-learning. With the help of e-learning one can easily get done with the
notes and moreover can access as many times as they want, thus it provides high
scalability. The consistency of the learning can be maintained, as this is an
innovative way of learning this, thus attracts students (Austerjost et al., 2018). The
way of learning changes with the implementation if e-learning. Increases the
effectiveness of the learning and is flexible, whenever the student wants can access
the learning materials. This also helps in reducing the carbon footprint. The report
will discuss about the benefits of e-learning in details and will discuss the effects of
integrating social media into the e-learning platform (Escobar-Rodrguez et al., 2014).
Further the report will discuss the tools that are necessary for providing customer
support.
Discussion
This part of the report will discuss briefly the need of implementing the e-
learning system. The aim of incorporating e-learning based system is to provide the
effective way of learning. This reduces that is needed in managing and provide g
lectures (Keiner, & Gilman, 2015). E-Learning increases the interest among the
students. For managing the e-learning platform, there is a need of developing a
learning management system (LMS), this helps to deliver the study materials
efficiently and manages the skill development of the organization.

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Integrating Social Media into the E-Learning Platform
This becomes very much necessary to build up strategies that will help in
enhancing the benefits of e-learning. Integrating social media into the e-learning
platform is a better way of expanding the platform. In order to incorporate both the
platforms together, the best way is to creating a page for the learning site (Fisher,
Jaffee, & Rosenblum, 2014). This will attract more viewers and will gain profit for
both the platforms. Among all the social media Facebook and twitter are the most
appropriate and helps in wide spreading within a short period of time. After deciding
which platform to choose for featuring the e-learning site, one can promote their
page and ask the users to subscribe the page. This will help the learners to stay
updated with the recent posts (Russell et al., 2016). There are different ways through
which the social media helps in e-learning. These are as follows:
 With the growing and developing technology, it is difficult for student to make and
maintain lecture notes and also is a time consuming activity. So in order to
reduce the time involved in making notes iTalk helps them to capture, edit and
distribute the audio among their friends. This helps them to access the audio
whenever needed and can prepare themselves for the exams (Zhang et al.,
2015).
 The teaching staff of the college needs to create a course page in social media
systems, so that the interested students can go through the materials provided
there. The faculty can create blogs or sites for the students instead of LMS
system, as this system requires frequent administration (MacKenzie & Ballard,
2015).
The benefits of using social media to e-learning are:

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 With the help of social media one can have an informal way of learning.
 The productivity of the learning increases.
 There is no need of investing money, these is free of cost.
 Social media facilitate responding faster on the query posted.
As the system incorporated will require less money, thus it is beneficial for the
management team. There will be need of less staffs and also the time required to
train and teach the students will be less. Moreover, the lessons can be repeated as
much time the student asks for (Erkan & Evans, 2016). The implementation of e-
learning will reduce the burden of the teacher and will help to provide efficient
teachings. As this is an e-learning, there will be no need to hire staffs with high
salary. Thus it will be beneficial for the college management.
Identify Tools and Applications required to provide Customer Support
Several tools are required for providing customer support. Application are
required to developed in order to improve the customer service this includes
creating a feedback part for the customer , providing live hat facility , rating system
for the e-learning app and enabling the features of including comments (Cizmic et
al., 2015). Including this tools within the organization will help to improve the
customer services. The tools that are required includes:
 Live agent: This is built for providing instant help, so that customer can
overcome the problems. The feature includes universal inbox, this allows to see
the messages that are sent through chat, mails, social media and few other
sources (Mendels, Stern, & Berman, 2014). The tool also allows to perform live
chat with the customers, so that they can provide instant help. In addition to this,
call centre is provided for the customer this allows the employees to take to

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customer calls and also facilitate with video call option (Clark & Mayer, 2016).
This turns to be very useful for the business.
 Help desk Software: This provides help for the customer, without paying any
extra charges for this service. The service provided by this tool includes a special
feature known as the team support, this includes managing the customers
individually. This reduces the effort and time required in managing and dealing
with the problems (Arend, 2018).
 Live chat tools: These tools are used to have a live chat with the customer from
the website. In the situation, where the customer seeks a quick help, live chat is a
better option. This is a simple way of interacting and provides better solution.
Moreover, these tool includes help on click option (Arkorful & Abaidoo, 2015).
This gets activated whenever the customer needs help. These provide helps 24
hours a help and does not cost any charges from the customers.

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Interactive Enrolment & Time-Tabling System
In developing a system for e- learning, it become very much necessary to have an
interactive enrolment section that will help the student in creating their profile and
enrol for the course properly. They can interact with the assistant so that they can
understand for which course they should enrol and all the details relate to the
enrolment gets visible for the customer (Callaghan et al., 2018). Time tabling system
is used to maintain a table that will describe all the cases, so that the student can
understand the timing of the classes that are decided and can manage other
classes. These is helpful for the organization as this will help them to decide the
classes for the students and arrange in a systematic manner so that the cases does
not overlap with each other. The time tabling interface is of two parts: first a data
entry portion and secondly consist of course timetabling solver (Dibitonto et al.,
2018). The data related to the course, rooms and instructors are entered serially with
the help of web forms along with the preferences. After inserting all the data, time
tabling system is being used to automatically update the table. In case of any
changes the interactive time tabling is being used. The main objective of creating a
time table are:
 Preferences will be given on rooms and time
 Distribution of the preferences can be maintained between two or more
classes
 This will help the student to dissolve the conflicts that is they will be able to
manage the classes that are colliding with each other
 The rooms can be changed as per the need off the students and the staffs

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The user interface of the time tabling includes pages that are used to display
different aspects of the present timetable (Xu & Lam, 2016). For easy understanding
colour codes are being used in the applications. For marking the required times or
rooms blue colour can be used, prohibited is marked with red, light green and dark
green are used for preferences and yellow and orange for discouraged and strongly
discouraged respectively.
Integrating a Virtual Assistant Service into the Platform
In the platform of e-learning, integrating virtual assistant help is needed
because this helps the platform to provide 24*7 service towards their customer.
Integrating Virtual assistant service within this platform will help the platform to work
efficiently and will allow the platform to stay active all the time. Thus this will help
them to provide better service (Harvey et al., 2015). This virtual assistant will guide
the customer in every aspect and customer can raise their problem any time. These
will help the organization to provide instant support for their customers. The virtual
assistant will provide instant help and solution for every problem, thus this will
increase the efficiency. Moreover, there is no need to worry about the work load as
these services will be taken care with the help of the robots and the system will be
programed with every possible solution for the predicting problems.
Recommendation
As a consultant, I would like to recommend that e- learning will be beneficial
for both the students and the college management. Thus, implementing e-learning
into their education system will be the best. In addition to this, I will suggest the
college management to [provide the learning materials to their students, so that they

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can revise the note while they are at home or in case they miss any class. It will be
better for the college management if they hire the staffs with good technical
knowledge so that the features can be used efficiently. In addition to this the teacher
can prepare test with the help of e-learning platform, so that they can understand the
students’ knowledge regarding the lessons. This will help them quick assessing, as
the marks will get evaluated by the platform itself and will save the time of the
teaching staffs. The time based test also can be implemented with the e-learning
platform, thus the time incorporated in making the papers will be reduced. This will
help the staffs to manage and declare the results quickly after the test. This will
increase the way of teaching and will decrease the efforts and burdens from the
teaching staff of the college. In order to maintain proper notes, the college
management should hire a technical consultant who will be able to fix the problems
quickly.
Conclusion
From the above report, it can be concluded that there is a huge need of
transferring the normal learning system into the e-learning platform. E-learning
platform is very much useful for both college staffs and the students. This increases
the interest of the students as the process incorporated in the teaching becomes
easier with the e-learning platform. These enables the students to revise the solution
and checks the notes as many times as possible. These is also beneficial for the
college management as these include involvement of less time and also requires
less efforts. The teachers can provide the lesson without any effort and can revise as
many as times they want. There is no need to maintain notes, thus the efforts and
the time of both the parties reduces. Thus this will be beneficial for both college
management and the students. In this report, the various aspects are described that

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are related with the e-learning. This includes the tools and the applications that are
involved in developing an e-learning platform for the college. The need of the e-
learning and the affect that it will create when gets associated with the social media
is also being discussed. After this, the report describes the time tabling system and
the need of interactive enrolment. Lastly the report describes the need of virtual
assistant service for this platform. Thus from this report it can be concluded that the
e-learning in the college will benefit both the parties and will also increase the growth
of the students.

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