Market Research Report: Evaluating Online Personal Trainer & Academy

This report presents a market research analysis of two business ideas: online personal training and academy e-learning. The analysis covers preliminary market overviews, including customer profiles, competitors, products/services offered, supplier considerations, business location requirements, and relevant industry sectors. The research delves into demographics and market segmentation, identifying target markets and assessing market needs for both online personal training and e-learning platforms. Competitive landscapes and barriers to entry are examined, along with regulatory considerations for personal trainers and online education providers in Australia. The report concludes by highlighting the key findings from the market research, emphasizing the importance of understanding various market perspectives for successful business development. Desklib provides access to similar solved assignments and past papers for students.

Assessment 2

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Preliminary market overview..................................................................................................................3
Research under subheading....................................................................................................................4
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
This report based on the market research of business ideas which are applying for market
research to understand preliminary market overview by exploring customer, suppliers,
competitors and many others. Along with, conduct research of business ideas in regard of target
market, demographics, regulation and many others. There are selecting two business ideas which
are, online personal trainer and Academy E-learning.
MAIN BODY
Preliminary market overview
Customers: In online personal trainer business, trainer create group at online platform where
provide suggestions in regard fitness. After that, connect with different types of people where
they want to personal trailer. Although a passion for fitness is required, there is more to
becoming a successful full-time personal trainer. Complete trainers often work 30 to 40 hours a
week, training 15 to 25 customers.
On the other side in academy E-learning customers are students who want to become
brilliant and get specific notes in regard of their course. Students must pay to have admission to
an eLearning platform that serves as a classroom. An academy eLearning marketing strategy
promotes students to understand and enhance various abilities while also providing access to
huge library of classes, films, as well as other instructional resources (ABU-TAPANJEH and
AL-SARAIRAH, 2021).
Competitors: Top fitness trainers are competitor of personal trainer who are already working in
this field and have big client. They know how to handle client and provide services in effective
manner.
The competitors of Academy E-training are other online academic apps which are
provided online education to students.
Product/service: Workout gear and accessories, measuring technological devices, and
"performance" apparel and footwear are all examples of fitness items. Accessibility to health
clubs, knowledge and instruction, personal trainers, and specialised courses and programmes are

all part of fitness facilities. Users can give their customers a lot or behind a computer monitor,
and once they know everything they need to fix their problems, they can starting designing
services and solutions to help them. The next part provides an overview of multiple internet
fitness product & service alternatives, with instances for you to study to obtain thoughts on what
could perform for their firm.
E-learning is classified as an e-service. E-learning, often known as online education or
internet learning, pertains to educational approaches that use the internet to communicate based
on ongoing. Instructors diversify products by assessing the same idea or ability for every student
at the end of each module of studying; nevertheless, educators provide their students with a wide
range of ways of showing their understanding. Digital learning materials, often known as e-
learning materials, are studying resources that are released digitally. It included instructional
media, worksheets, instructional films, e-tests, and so on (Asp and Andersson, 2021).
Suppliers: There are not any suppliers in both business because they are playing individually.
Business location: For online personal trainer and academy E-learning are not required business
location because they are provided their services through online classes. Through internet people
connect with them and pay electronically. An online personal trainer creates space anywhere
according to their suitability after that connects with client through digital platform and provides
services. On the other side an Academy E-learning business run by a room where different
teachers attend classes and provides their study materials to students. Thus, for both businesses
do not require to particular location for business running.
Industry: Online personal trainer business based on the fitness industry and academy E-learning
business related to education industry.
Research under subheading
Demographics and segmentation: Millennial club members had the greatest user engagement
for training sessions in 2016, with 17.2 percent of customers aged 18-34 indicating that they used
a personal trainer. Personal training is used by almost 3 million Millennials, representing for 39.6
percent of all participants. The individualized exercise market share increased the most in 2019,
and is anticipated to continue in the near future, attributed to the increasing adoptive parents of
premium account simulated strength and conditioning practice sessions through clients due to the

price efficiency when tried to compare to registering with a trainer throughout. The hybrid
sector, on the other hand, is predicted to increase the most throughout the projection period
because to its potential to reach a wide spectrum of users, including those prepared to pay on a
compensation basis or acquire a membership plan to remove commercials (Baderan and Karim,
2022).
In respect of distance learning student enrollment, Charles Sturt University (CSU) has the
most, with roughly 22,000 students. The University of Southern Queensland (USQ), with
approximately 17,000 incoming classes, is a distant second. The research covers the total
educational company's total market and segmentation, which is further subdivided into K-12,
postsecondary learning, vocational courses and specialized training, coaching, ELICOS, and e-
learning, all of which are detailed separately. The study includes profiles of key actors
(institutions/service suppliers) in several industries. The paper also discusses the possibilities and
foreseeable future for the business offerings.
Target market: Fitness trainers and instructors are expected to expand 39 percent between 2020
and 2030, substantially quicker than normal for all jobs. On aggregate, 69,100 jobs for fitness
instructors and educators are expected per year during the next decade. Anybody, from yoga
teachers to stay-at-home parents seeking to get in fitness, may be using your exercise app. These
are your target market – the folks who will benefit the most from your item and are most likely
to appreciate its worth.
The online education market in Australia was valued at approximately $ 5 billion in 2019
and is expected to expand at a CAGR of more than 8% by 2026 as a result of technical
improvements, keen students, and rising prevalence of connected phones. It allows them to
develop without interfering with their job schedule. The online learning industry in Australia
may be divided into four categories: platform, supplier, industry, and geography. The market
may be divided into portable e-learning, education control system, podcasting, quick e-learning,
online course, and applications modeling tool terms of technology category (Bernaz, 2016).
Market need: Fitness coaches and teachers are expected to expand 39 percent between 2020 and
2030, substantially quicker than normal for all jobs. On aggregate, 69,100 jobs for athletic
trainers and educators are expected per year during the next decade.

E-learning is a method of teaching pupils utilizing electronic media including such films,
music, e-books, AR/VR, or indeed any electronic medium. Students will gain from e-learning in
a variety of ways, including lower education costs and customised course knowledge. The global
web - based learning industry was worth slightly above $200 billion in 2019. With a total value
of $101 billion, the online e-learning industry was the major contribution. The portable e-
learning industry was valued at $19.5 billion. The value of the learning platform was $18 billion.
Competition: Over the last 5 years, need for services available by the Personalized Trainers
business has been varied, with the COVID-19 pandemic significantly lowering interest in 2019-
20 and 2020-21. Australians, on the other hand, have grown more conscious of health concerns
and the benefits of regular physical activity.
Consumers have a good desire to study online. The cause for this need and quick
expansion of the market with a diverse range of platform possibilities for persons in society
might be the world’s largest fast transformation. President Darren Shimkus stated at Udemy's
recent $50 million round, "The main problem for students is figuring out what talents are
developing, what they can do to participate effectively in the world economy."
Barriers to entry: As the sector expands, so does the demand for well-trained staff. In the next
five years, an extra 600,000 skilled workers are expected. Furthermore, there are just not enough
training facilities. Despite outstanding staff training being a fundamental selling feature for the
organized sector. The danger of harm in the fitness business is significant, and clients want
dependable training providers. Worker education and training will necessitate investments from
industry stakeholders (Ahmed, Qin and Aduamoah, 2018).
This study found three major hurdles to e-learning: the structure of e-learning as a
learning strategy, the usage of technology, and worries about a shortage of time and probable
disruptions when attempting to finish e-learning.
Regulation: Personal trainers in Australia are required by law to hold an authorized certified
personal license. Personal trainers must have both a Certificate III (SIS30315) and a Certificate
IV in Fitness (SIS40215). Several instructors consider membership in an Australian organisation,
like Fitness Australia or Exercise & Athletic Training Australia, to be beneficial. This,
meanwhile, is neither obligatory nor needed.

Some laws have aided, such as the 2005 extension of HELP loans to private higher
education providers. Harder criteria, such as those defining a "university" in 2000, have
hampered progress. However, with the emergence of Open Online Courses ( moocs and an
increase in the number of people studying online, certification and financing constraints may be
impeding quality online studies in Australia.
CONCLUSION
As per the above report it has been concluded that on the basis of market research it is
analyzed that how to business idea work and need to focus on different market point of view.

REFERENCES
Books and Journal
ABU-TAPANJEH, A. M. and AL-SARAIRAH, T. M. K., 2021. The Availability of Forensic
Accounting Application Factors to Enhance the Auditors Efficiency in Jordan. The
Journal of Asian Finance, Economics and Business, 8(3), pp.807-819.
Asp, L. and Andersson, J., 2021. Marketing Communication in the Context of Selling a
Business: Business Brokers and how They Communicate Value of a Business.
Baderan, U. S. and Karim, D. F., 2022. Cash Distribution Effectiveness during the Covid-19
Pandemic in Prosperous Village Abadi, Tolangohula District, Gorontalo
Regency. Journal of Community Health Provision. 2(1). pp.86-92.
Bernaz, N., 2016. Business and human rights: History, law and policy-Bridging the
accountability gap. Taylor & Francis.
Ahmed, F., Qin, Y. and Aduamoah, M., 2018, March. Employee readiness for acceptance of
decision support systems as a new technology in E-business environments; A proposed
research agenda. In 2018 7th International Conference on Industrial Technology and
Management (ICITM) (pp. 209-212). IEEE.