Entrepreneurial Opportunity: Electric Bikes Planning Template

This project analyzes an entrepreneurial opportunity in the electric bike and scooter retail market. The student's plan covers various aspects, including product features (electric bikes and scooters with a focus on environmental friendliness, ease of use, and a 6-amp socket), business model, target customer segments (customers facing traffic congestion and energy-saving needs), and market analysis (UK auto mobile and manufacturing industry). The analysis includes micro-market and macro-market tests, defining the market size, growth, and trends. The project also delves into industry analysis using Porter's Five Forces model, evaluating the bargaining power of suppliers and buyers, industry rivalry, and the threat of new entrants and substitutes. USP analysis highlights the innovative approach and customer-centric focus. The VRIO analysis assesses valuable, rare, inimitable, and organized resources. The mission statement focuses on enhancing the use of sustainable energy. The team's commitment, connections, and ability to execute are also considered, leading to a conclusion that emphasizes the importance of effective planning and execution for business success.

Entrepreneurial Opportunity – Planning Template
Topic/Domain Key Questions Your notes and evidence
Name The name of the business Electric bikes/ Scooter and gears (Retail)
Product What products/services will be
provided?
This is business which is associated with factor which is associated business, products and services.
This is an electric bike as well as scooters. This is firm which will helps in meeting and performing
needs.
Features What are the product/service
features?
Features of electric bikes & scooters-
 Environmental friendly
 Easy to use
 Less expensive
 Inbuilt 6 amp socket
Concept Statement A clear and succinct statement
of the offer
This is energy efficient bikes which have to be used in order to achieve business function.

Business Model How the business will create
value?
What activities will be
undertaken?
How will resources be used?
This is helpful to meet needs and perform values. This is effective and helps in fulfilling needs of
customers through providing with quality of product. Under this, firm offer products at appropriate
discount rates and use offers according to new trends.
Under this, both physical and non-physical resources which has to be used. Under this there are
promotion, advertising, manufacturing of electrical equipment etc.
Segment Who, precisely, are the
customer who have the pain?
Under this, firm is going to target all those customers which are related to particular age group. Under
this firm in going to target customer on from young age group.
Micro-Market test
What customer pain will your
offering resolve?
What differentiated benefits
does your offering provide?
In relation to current business environment, this is identified that due to high level of traffic intensity
and wastage of time. Customer are facing problems. These motor bikes are helpful in elimination high
traffic as well as helps in saving energy because of effective technology. 6-amp inbuilt socket will be
used in new bikes which is helps full in meeting needs and performing function in effective way. This

What evidence do you have
that customers will buy?
What evidence shows that the
target market has potential to
grow?
What other segments could
benefit from a related offering?
will help I achieving better function and using tools according to needs of firm. This will also work in
removal of to remove this fault, electric bikes & scooters will be able to deliver inbuilt socket for
charging. Under this there are several products which ae offered by firm in meeting needs. In this time
of digital tools and technology. This can be seen that there are different firms which are using tools
and increasing trends of automobile products in market. Some of these are KIA, MG Hector, Tesla has
grown in auto mobile industry due to providing of electrical products.
Market Carefully define your market
e.g. UK mobile phone market
e.g. European commercial
vehicles market
U.K. Auto mobile & manufacturing industry-
This can be seen that there are number of function which have to be seen by firm in order to achieve
business function. This can be seen that there are different factors which he to be use in business firm
and a will helps in meeting needs. European vehicle market, country has invested 60 billion in 2019 &
2020
Macro market test
RESEARCH How large is the market you
are seeking to serve?
How fast has it grown?
How fast will it grow in the
future?
What trends can you identify
that will affect your business
e.g. economic, demographic,
This can be seen that there are number of function which have to be use in order to meet needs and
performing business function according. This is because there are different needs which has been
growing sentence past time. This is impacting on firm and are needed to be analysed according to
needs of business environment. There are large number of firms which are dealing in this bus9iness =.
This make it essential for business firm to deal with changes and performing in effective way. This is
identified that there are number of function which have to be used in accordance with needs 0ofg
business environment. Here, this is mandatory for firm to use tools such as Pestle analysis. This will
helps in scanning external environment and taking decision according to needs. . In social factor, it too
gets affected such as because of changing needs of behaviour, attitude of customers etc. Then, in

technological, regulatory technological factor, due to frequent changes of technology such as batteries, advanced gears etc. have
negative impact on product. Then, economic factor too impacts on product & business because it
includes tariff & non-tariff, foreign trade policies etc.
Industry Carefully define your industry
What industry will you
compete in?
Auto mobile industry-
This can be defining as that industry which is related to business of bikes and other automobile. Under this,
firm is using different approaches which are related to, manufacturing, development, marketing & selling
of motor vehicles. This is largest industry in terms of revenues and also performing its function to
serve customer.
Macro industry test
RESEARCH Is it easy or difficult for
companies to enter this
industry?
Do suppliers have the power to
set terms & conditions?
Do buyers have the power to
set terms & conditions?
Is it easy or difficult for
substitute products to steal your
market?
Is competitive rivalry intense or
genteel?
Porter Five Forces Model- This is effective model which is used in order to perform function and
achieve business objectives by scanning business environment where firm is working. This is effective
to use and manage roles according to needs.
Bargaining power of supplier- Under this industry, it is identified that supplier has high power this
is because there are limited number of supplier to the products and services offered by firm.
Bargaining power of buyers- Power of buyer in their market of firm is low. This is because there are
large number of buyer in market which can be used by firm in order to meet needs.
Industry rivalry- This is important factor for the chosen firm in business market. This is because in
this, there are number of factors which can be used to achieve better results and perform in effective
way.
Threat of new entrants- This factor has lower threat in this market. This is because there is different
factor which are impacting in business firm. This is because there are number of restriction in this

firm.
Threat of substitutes- In this, threat of substitute is moderate as in U.K there are many few brands
which provide 6 AMP in socket charge inbuilt.
Industry – micro
Industry domain –
Micro level
Under this. It is evaluated that there are number of factor which have to be used in order to meet
needs. This is helpful for firm in order to meet needs. There are different strengths and weakness
which has to be used in order to perform in effective way. These are essential to meet needs and
perform in effective way.
USP analysis-
Under this, there are different factors which are evaluated to meet needs and perform business
activists. USP of current form is depend on their innovative approach and function which are
performed to meet needs. Here, firm will focus on customer centric approaches where manager can
use to archive business function.
VRIOS ANALYSIS
Resources Valuable Rare Imitable Organised Impact
Employees Yes Yes No Yes Larger level

Financial
resources
Yes Yes Yes Yes Larger level
Supply
chain
Yes Yes Yes No Moderate
scale
Mission Statement To enhance use of sustainable energy.
Team – Mission,
aspiration, risk
propensity
In relation to firm, this is evaluated that there is strong commitment toward work and achieving
business results. This is associated with achieving business values in the sector is related to achieving
better results.
Focusing in core operations and performing in better way.

CSFs This is effective function which has to be played by firm in order to meet needs and perform all
function in effective way. Some of these are discussed below:
 To Increase of share & demand of customers within market.
 To make Focuses on service oriented and customer centric
Team – Can you
and your team
execute?
Yes , this is effective process and helps me in meting all these needs where group efforts will helps in
meeting needs of employees and performing in effective way.
Team – your
connections matter Connections at workplace matters a lot as with it drives collaborative practices. My team has positive
connection with each other & with external sources.

Conclusion This can be seen from the above mentioned information that there are number of factors which have to
be used to meet needs and perform in effective way. This make it essential for firm to perform
function and archive better results according to needs and manage roles in effective way. This is also
seen that there re number employees which are performing according got objectives which will help in
in functioning towards common goals.