Formulating a Business Plan for Electric Bike Launch

This report outlines a business plan for launching an electric bike venture, addressing the growing demand for eco-friendly transportation. It begins by identifying the business opportunity and assumptions, emphasizing the viability of electric bikes in the current market. The discussion section details resource utilization, encompassing physical, human, and financial aspects, and touches upon the business model, highlighting its potential despite some missing elements like competitor analysis. The plan acknowledges the nascent stage of the electric bike market in Australia and anticipates future competition. It addresses the initial high operational costs in Sydney, projecting future profit margins based on sales. The report stresses the importance of sustainability as a core objective, crucial for long-term success and innovation. The conclusion emphasizes the significance of effective short-term and long-term business execution, along with the need for nurturing the business to achieve its sustainability goals. References to relevant academic sources are included to support the analysis and findings.